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How To Choose The Right Domain Name?

Address is crucial to find someone’s home and to get your home found by others. Similarly, in the world of Internet, websites do have addresses that are generally built of:

  • http:// or http://=> Short for Hyper Text Transfer Protocol.
  • www => Short for World Wide Web. It is optional as you can have a website address without it too.
  • Domain Name => The name you choose for your website is known as Domain name, and it is subject to availability.
  • Domain Extension => It is the end part of the address in the form of .com, .org, .info, .net, etc.

So the web addresses look like http://www.example.com or http://www.example.com or http://example.com or http://example.com

Out of these parts of the web address, Domain Name is the most important part which is subject to availability, and it is the one that displays your brand.

Choose Right Domain Name

Even if you are a blogger, you need to create a domain name wisely. Choose domain names that somehow tell about your site and business. For example, if I am blogging about clothing I won’t name it using words like technology tips and tricks rather I would name it something like clothsandfashion.com or something that reflects what I am writing on my blog.

However, nowadays branded domains are coming into the use that don’t speak anything about the business or blog, but people keep such names and brand their business with it. For example, the name Google doesn’t display what the Google Company does. But, over the time, they have branded it so well that we have replaced the word search it on Google to Google it.

So you can either get a domain name that reflects your business or take any domain and brand it well.

Coming to the point, as there are many things we need to consider when it comes to choosing the right domain name for our business website or blog, I am sharing 10 tips to choose the right domain name.

Below are the 10 tips to choose the right and the perfect domain name:

1. Unique and Easy to remember

Domain name is a big part of your company’s identity. Thus, choosing a unique domain name is very important. Never choose the name that can be easily confused with your competitors’ domains because it can cost you traffic loss in most cases. Always choose a unique name for your website.

Always consider “easy to remember” factor because a domain name that is easy to remember can get more direct traffic. Many times we as a user type website names in our web browser like Facebook.com, Yahoo.com, Google.com, Amazon.com, etc. because they are easy to remember and easy to type as well. But, when you have to open some website that has long names or those with hyphens, you probably use search engines to search for them because you cannot remember long domains all the time.  So try to keep your domain name short and simple.

Therefore, choosing a unique and easy to remember domain name is a professional choice that you must consider while choosing a domain name for your business or blog.

2. Keyword Relevant Domain

In the early days, keeping your targeted keyword in your domain was imperative and effective too. But, Google’s EMD update made it an outdated way of choosing domain names. Still in many cases, keeping a domain name somewhere around relevant keywords is a good idea because it does give an idea to the visitors about what you offer on the website.

It is not highly recommended, but it is still not a bad idea to choose domains using your keywords. But, don’t spam by stuffing keywords only.

3. Check for Copyright Infringement

To avoid future legal issues, always check whether the name you are using is already copyrighted by someone or it is someone else’s trademark. There are websites where you can check for copyright and trademark.

If the domain name is already copyrighted by someone then don’t use it.

4. Avoid Hyphens and Numbers

I talked early in this post about choosing short and simple domain name because they are easy to remember. To keep things simple and short avoid using hyphens because most of the people remember the domain names that don’t have hyphens. No one likes to type domain names that have one or multiple hyphens.

Also, avoid numbers because they create confusion at times. Suppose I tell you verbally to open 5fighter.com then you might get confused whether you have to type 5figther.com or fivefigther.com. Therefore, keep it simple by not using numbers as they create confusions.

I have various domains with me for different purposes, and I don’t have numbers and hyphens in any of them.

5. Use Domain Name Generator Tools

Tools are present for carrying out various tasks effectively and in a time efficient manner. There are many domain name generator tools available online that you can use to generate domain name ideas around the word you seed into it.

A few examples of such tools are:

These tools will show you a huge number of suggestions, and that will make your work of choosing a good domain very easy.

6. Don’t go for misspelled Domains

There are so many sites which domain names seem to be misspelled. You should always avoid this because doing this will leave no chances for you to build a good brand.

Let’s understand with an example: If a guy is searching for a domain such as “techtricks.com” which is not available then what will he do? He will probably add an extra “s” and make it “techtrickss.com” which can be available, and build his site.

But, did he do the right thing?

Of course not! Because the domain techtricks.com will always be considered as the original website and another one with extra “s” can never build its brand. Therefore, rather than misspelling domain names try choosing something different and unique as I have discussed in the point #1.

7. Use Appropriate Domain Extension

Domain extensions are like the suffixes that you see with Domain Names. There are many such extensions available for different purposes such as:

  • .info – for informational sites
  • .org – for organizational sites
  • .net – for Networks
  • .in – For Indian sites
  • .co.uk – fork UK sites.
  • .com – commercial

The list is huge. Though they can be used for different purposes, you are not bound to get particular one. I mean if you have an information provider site, then you can get .info, but you are not obliged to take it. You can take .net, .com, or any other as per your choice.

The most famous and professional domain extension is .com which has been around for very long. Other extensions have been gradually created as per requirements.

My preference is always .com domain extension. As I said earlier that I have various domains with me that I use for different purposes. To your surprise, all domains are with .com extension except one which is with .org.

I would suggest you to prefer .com domain extension over other extensions.

8. Choose domains that are future-proof

Always think of future while selecting the domain name as it may stop you from expanding.

For example,

If you take a domain menfashion.com for your current business of selling Men’s cloth, and later when you grow well and want to sell women clothes too then you might not expand it because your domain name has the word “Men” that restricts you from selling “women” clothing.
Therefore, don’t choose something that may restrict you to expand in future. Choose broad category domain name. For the above example, you can have a domain name such as justfashion.com, not menfashion.com so that even you want to expand in future to sell women and kids clothing too, you can easily add them to your business without any issues.

9. Avoid Embarrassing Words

We connect two or three different words to make a domain name, and many a time while joining them there may be some embarrassing words can be formed,

For example,

Pen” and “Island” if combined you get embarrassing word that won’t sound well when someone pronounce it.

Therapist” and “center” when combined it makes “therapistcenter “that if you pronounce it will sound odd.

So, always keep a close look on this matter, and also do pronounce the domain name before purchasing to find out that it sounds well and not some embarrassing stuff is coming out.

10. Consider checking for Domain Abuse

There are chances that the domain you are buying had been used by someone in the past, and then it was dropped. So, you don’t know how the previous owner used that domain. You should know whether the domain was used in a proper and good manner or used for spamming and manipulating the search engines. It is important because if you choose a domain that was previously used for spamming, then you might not make a great site with it that ranks well in SERPs.

There are many ways you can check, and one of the ways is by using Wayback Machine, and also by checking with link checker tools that may get you some ideas.


Domain name is most important part of the online business because it is what with which your company or brand is displayed in the industry. It must be short, simple, professional, and easy to remember. The above-mentioned tips may help you well to choose the right domain name for your company or blog.

Share your ideas on this topic. I would love to hear your thoughts in comments.

Note: Domain names are used in the blog post are just for example. If you have any concerns about this, please use contact form to discuss. Thank you.

About the author

Atish Ranjan

Atish Ranjan is an established and independent voice dedicated to providing you with unique, well-researched and original information from the field of technology, SEO, social media, and blogging. He has in-depth knowledge of computers and tech as he pursued computer science.


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  • Well guided Atish. . Your tips are really helpful many times..

    By the way, thanks for putting my blog as example 😛

    • For checking domains you can check on the site from which you are buying domain. for example , you can search on the Godaddy for availability of the domains. However I am willing to know any special benefit of domize.com

  • 4th tips is something you should take care of! You may even land up in legal trouble sometimes due to trademark issues (ex: using thebj.com instead of bj.com where bj.com is already an established site.

    • But I think this will come into picture only if they both are trying to use website in same field. e.g. google.com will sue goggle.com if both are depicting same kind of web page or searching facility. If goggle.com is for specs, glasses,… then google can not sue. same for alpha and thealpha,…

      • Thats the Point If you are taking similar domain to any established site and your site is for the same purpose then you can get hurt but if both the sites as suggested by durges google.com and goggle.com do the different business then they will not hurt each other. But if they do the same business then Google.com sue goggle.com for sure.

  • It has a lot to do with if you’re looking for branding or for keywords for SEO for example. If you’re not counting on SEO then just a short catchy name is great, but if you’re looking for SEO then you’ll need some keywords in that domain. Try different varieties, if the .com is taken, try a .net, .org, .info even.

  • domain selection is just beginning but its one of the most important part to start a website………..

  • It’s interesting that you say .com domains are the best. As a user, I think I am more likely to click for a .com over the others. However, I have heard some others like .org or .edu may offer some advantage for SEO purposes.

  • Good ideas here! You’re right about the hyphens, it’s really annoying to have to type it out. Basically the best domain name you could come up with is something memorable and easy to type. If it’s long and complicated, people are gonna forget it and go somewhere else.

  • i agree with you Atish. These are the most important factor when we chose a domain name. However a bit of creativity can be beneficial.
    When i was looking at domain name for my blog, i found that all domain names of my choice, are already taken out. I then went for http://www.techspacia.com !
    Not a super star, but definitely not bad.


    • Hi Rithesh, thanks for the comment. Yes your domain is great atleast you have “tech” as a keyword and its in the starting of name. so it is fine.

  • I agree 100% that you should keep your domain as simple and short as possible as that will be the easiest for your vistors to remember! Thanks for the tips

  • I’ve just lately started a personal site, the data you posted on this site has helped me tremendously. I want to thank you for your entire time and work.

  • Hi there, just became aware of your blog through Google, and found that it is really informative.. I will be grateful if you continue this in future. Lots of people will be benefited from your writing. Cheers!

  • @Atish – How about business blogs or organizations? Do you think they should acquire a .COM extension other than .BIZ or .ORG?

    • .com is always the best. I said if you want a successful blog then you should .com but if you are blogging for business then you can take anyone of the. But still I will say take .com

  • I don’t think its necessary to put keywords in the domain name especially if you building up a new and unique brand. However, in the SEO sense it is a vital factor and one of the determining metrics in Google’s algorithm.

  • Good point Atish Ranjan
    but i dont think so that only .com domains are effective
    i think its depends on just the keyword which we use in between www and .com or in
    am i right ?

  • I do not agree with your 5th point “5. Choose only .com domains:” , its not compulsory to have .com domain and its a biggest myth of SEO some people still practice that, search engines index or visit faster to .com domain. I’m using .net domain and all my 4 blogs are .net one and I never had problem with SEO. There are hundreds of thousands of blogs using different TLDs than .com are most famous.

    • Hi Navin, I feel Good that you have shared your views here. I didn’t say that .net , .org etc are not good. I just meant that .com should be the priority. You are right It doesn’t put any impact on search engine rankings. But Suppose a person don’t remember our site address absolutely then if he guess anything then he might add .com at the end however you’re site has .net , or .org. It just matter of fact that everyone still wants .com.
      you can use any domain. its good but .com is still the best. one more habbit you may notice that guy just type techtricksworld(say) and hit ctrl+enter which appends .com at the end and www at the start.
      Also The Resell value is great in case of .com.

  • Wonderful ideas Atish! I’m quite new to all SEO and link building stuff so these ideas on how to choose the best domain for your website really helped newbies like me understand a small part of the big cake. Cheers man 🙂

  • True to the core, domain name plays an important role in SEO. Like your domain, which is so inline with what you blog about.

  • You’re right. The name is very important and we have to pay keen attention to this when starting a new website or blog. I didn’t know about the hyphenated option, so thanks for putting me straight on that. I wouldn’t have thought of it.

    Thanks again for a fine article. You’ve helped me.

  • Short domain are really good but they require high amount so do u suggest any best way to find cheapest short domains???

    • Its not always requires huge amount. yes sometimes you will face this kind of situation. but try researching good domain name with high search keyword with less competition keywords.

  • Make sure that your domain name is easy to type because you cannot control the letters in your keywords. However, if at all possible try and use keywords that avoid uncommon letters since this could lead to a misspell and lead the potential customer away.

    • I too saw that video. Yes its right that domain doesn’t matter when you are gonna build a brand. But if you want to earn faster then you need to choose keyword domain. If you want to build a brand then It will take time to establish.

  • A very helpful tips that you contribute here and I totally appreciate your effort. This is extremely effective and should be remember while choosing the domain name. Thank you guy for this great tips.

  • URL is the first point of the website from where the users or search engines enter in our site so it is very important in seo to select the best domain. Here described all tips are the best for selecting a right domain for website which can be helpful in search engine optimization. Its really works for me…

  • The fourth one is the most important point to be considered. Why go for a domain with a spelling mistake when you can get one without it! I wonder!

  • Great advice. I’ve just gotten into the world of domains, and so far, domainka.com has been the most useful. I look forward to following the steps listed above!

  • Awesome advices to choose right domain name for our blog or website.Choosing the right domain name is important thing in thing because people can understand easily what this blog says.Thanks for share these tips with us.

  • The first step in SEO is domain.It should be related to your keyword & it should be short as possible.Thanks for this crazy article.

    One question i want to ask you that country specific domain is good or .com is good if i have a local business website?

    • Hello Salman,

      Thanks for coming by. Yes, country specific domains work great for a local business. Suppose you have business within India only and your target audience are from India only then I would advise you to get a .in domain.

      keep visiting my blog.

  • A very nice article .. yes the domain name play an important role for a website . Thnx admin sharing for this nice Tips 🙂

  • yes atish domain name is important for website because from that we know what type of website it is. and about extension .com is most famous extension, Anyway Thanks for sharing these valuable tips with us. Keep it up bro.!

  • yes indeed choosing a domain name is ne of the most essential and tough things to be done, well i suggest everybody to prefer their own words over keywords like trickstech make it techme or tricks metech or somthing which is indeed good for ranking and google views it as an unique one

  • Good point Atish that choosing EMD is outdated strategy and that we might only have problems with these keyword stuffed domains. Today, branded domains are safer. And the best part is that you can find them very cheap. Nice post!

    • Yes Jose, you are right. keyword stuffed domains are prone to danger. Why not be safe by choosing something that is safe.

  • Hey Atish!
    Thanks for these great tips on choosing a domain name. So many people ask how to go about choosing and you have some important insights to consider.
    I can recall in the “old days” when people mostly selected domain names that were relevant to a keyword or even misspelled domains!
    You made a good point about future-proof domains.
    selecting a domain name takes time and your list will be helpful for anyone who is just getting started.

    • Hello Lisa,

      Welcome to my blog.

      Yes, the world of SEO has been changed oevr the years due to change in various algorithms, and newly launched algorithms. This made the domain selection process a change as well.

      I am happy that you found this post useful.

  • Hi Atish,
    When I was very new to blogging I didn’t read any such blog posts that related to Domain name selection and how important is domain selection.I was regret for my mistake for my current blog name, as it is more of a personal branding rather than a Niche specific.This post is really a valuable information to the ones who are getting started to blogging and also the ones who look to start additional blogs in future. Points noted and thanks a lot for sharing!!

    • Hello Guru,

      Your domain name is quite good. Make it a brand. Thanks for sharing your views though. Keep up the good work.

  • Hi Atish

    Thanks for an interesting post.

    I wonder if, at some time in the future, you can explain to us about forwarding/redirecting etc and including www or not when we type a domain, please?

    Also – as you know – I have my own name as a domain, and will be keeping it. However if I then used another branded domain to forward to it (e.g. ThexxxxBlogger.com) is this a good idea or not, and what should I watch out for?

    Hope those may be straightforward questions to you 🙂 They’re not to me!

    Thanks, Joy

    • Hello Joy,

      Thanks for coming by.

      When we type with www or without www then if your site opens differently then it is an issue. This can be easily fixed by checking Setting >> General, and check if WordPress URL and Site URL both are set as you want them to open. If that is fine, and still you face this issue. You can ask your host to fix this. They will do it within few mins.

      About your second question, you want to get a branded domain name and then redirect to your name domain is fine. But, why would you like to redirect that branded domain to your name domain?

      Any benefit you see?

      Alternatively, if you want to launch a blog with some branded domain name then why not create a separate domain for it, and move your existing blog content to that… and then redirect the name domain to you new domain.

      You won’t be losing any traffic by doing this because even someone finds your old domain in search pages, and click on it, then he will be redirected to your branded domain.

      Hope I am clear. let me know if there is any confusion.

  • Hi Atish ,

    You have explained every point which every one should consider before choosing and buying any domain name for their business.Thanks I’m also looking for more information about this topic for my reader but i think this are only the thing which is important for any domain.

  • Hi Atish ,

    Thanks for an interesting post. domain name is important for website because from that we know what type of website it is.
    Thanks for suggesting these tips. 🙂

  • Atish,that was an extremely clear and informative content regarding choosing the right domain names.
    Have been searching for all these contents for quite sometime,but the information you have provide is extremely useful

  • This was a good post for people starting with web design and seo. Certainly answers lots of my questions. Thx

  • Hello,

    Could you please suggest me. How to use Optimized Domain Name.

    BTW, Amazing article you shared with us. Thanks for writing such kind of article.


  • Hi Atish,

    You did a fantastic job and share quality information in shape of this lovely post, which is about choosing right domain name for websites or blogs. Mostly beginners are bit confused while selecting domains but your post has a potential to fix this issue and very helpful. for those who are planning to buy quality domains.

    Keep sharing 🙂


    Mairaj .

    • Hello Mairaj,

      Thank you for visiting, and appreciating. Domain name selection is the most basic but the most important part of any online business.

  • Great post, as d first commenter asked about adding keyword to one’s domain name. I think its a good idea as long as one can make it cool way.
    Just like the example you gave, clothsandfashion.

  • Great post Atish! No 3 is very important. I know of a blogger in my country that used “google” in his domain name.

    After a couple years of being online, Google asked him to change his domain name or risk being blocked from their search engine because he was using their brand name.

  • Hi Atish,

    This is so far one of the most informative and helpful article I have come across about choosing Domain names. I may be wrong but I tend to think that Keyword Relevant Domain is not only ideal for giving an idea to the visitors about what you offer on the website but it is also good for SEO.

    Keep up the good work, I like your article.

  • Hay Atish! after a long time visited your blog, and found many new good & interesting posts. About this post on choosing domain name found one new point which i don’t know is very serious and important thing any business need a catchy name because its a brand name if you choose perfect name suitable to your business 50% of success you have achieved. the tips provided in this post are very helpful to many new online business people how to choose the right domain name…

    the third point i don’t copyright and trademark. Thanks for sharing your knowledge mate…

  • Hello Atish Ranjan,

    Choosing a perfect name for your website is the much needed work to be done.
    As it keep attracting the viewer’s. these tips are very helpful in choosing a domain name.

    Thank you for sharing this among us.

    Shantanu sinha

    • Hi Utsav,

      Dofollow links mainly help in DA but nofollow links are also good. A good mixture of dofollow and nofollow may work great.

  • Hello..!!..it is an very informative post. You have explained all the important aspects of choosing a domain name. Selecting a right domain name can easily be search and accepted by viewers. It helps you to build your brand and leads to growing of your business.

    thanks for sharing

  • Hi
    Such a useful post. You have covered all the necessary information in this post about domain name which we need to know before choosing or buying it. Your tips will help in choosing a right domain name in a right way. Choosing a domain name is a crucial part when you think of starting a website.

    Thanks for sharing this post with us. Will share this post.

    Have a great day ahead.
    Praveen Verma

  • Good article sir but i have one question if i am a beginner and not know whether i will get success in bloging or not so will i go for .com domain or .ooo domain which is free for one year ??

    • Hello Uday,

      If you are looking for longterm blogging, I would suggest to go with .com, .net, etc. I wouldn’t suggest to go for free extensions. If you want for free, you can start with blogspot.com, and once you start getting some traffic, you can migrate your site to self-hosted domain and hosting later as well. Moreover, even if you are using .ooo domain, you can later migrate to .com but that will impact your site’s SEO so it is better to start with the things keeping long-term into consideration.


    • Hello Manish,

      Future is not predictable nowadays. but, I think they might not be very popular. But, can’t say.

  • Hi Atish, I think the point about hyphens and numbers is quite key. As soon as I see a domain name with a hyphen it immediately puts me off. Also, the domain extension is a big one as well. You see a lot of people these days going for .co domains which are actually Columbian (from people outside of Columbia. Thanks for the article, you covered a lot of key facts.

  • I just saw the .ooo front page ad in economic times.
    i am a firm believer that .com is king so not sure how the .ooo will fair with the mass.
    it just doesnt sound right .ooooooo
    anyway good luck to the registrars.
    Sohail Roshni

  • This was a really great learning material. Some of these points I didn’t even think about before and now I will be able to better help clients when they are trying to choose their domain name.

  • Hi Atish,

    Wonderful to be here. Great guide there to choose the domain name which would actually work. I never like the process of choosing a name which would include the keyword into it, there could be some SEO benefits in past but still, it was always annoying and hard to remember a blog name with the same keyword.

    A brand blog name with .com extension is always preferred. The number, dash, and all stuff could be another big mistake to include in the blog name. And while going for a blog name, certainly there are some online tools, but I do feel nothing would be better which comes from the webmaster.

    have a great day ahead!

  • Hello Atish,
    Selecting a domain name is a really very big deal for everyone because it affects our future plans for our website. Thanks a lot Atish for sharing this article with us. It is very helpful.

  • Hi Atish,
    The post is very much helpful and informative .
    Thanks for sharing such useful tips.
    It will be very much helpful for ranking once website higher.

  • Checking for copyright is actually very important, i had issues with that twice and had to delete my website after a while. So really watch out for the copyright everybody, check official trademarks etc.

  • For me, the uniqueness and clearity of a domain name is very important. Another important thing is keyword. Take for instance, i run a education and legal blog where I teach people everything they should know about the legal profession.

    Based on that, I chose bscholarly.com as my domain name. You can see that the name is very clear and it sounds like an education site which it is.

    Thank you very much for this informative article. I really love it. I will share it immediately with my friends.

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