What is App Advertising and How Does it work?
In 2017, over $101 billion was spent globally on mobile ads. This huge figure was more than five times the amount spent on the same mobile ads five years earlier. With billions of mobile devices in the world, this figure is expected to keep increasing in the coming years. What does this imply? The mobile… (1 comment)

The Importance of Product Management in a Business
Product management involves ensuring that your products or services serve your customers effectively and accomplishes whatever business objectives you have. This shouldn’t be a one-time thing. Rather, it should continue to meet the objectives over a long period of time. To achieve this, it is imperative that you know your users, identify their specific needs,… (0 comment)

Alphateca – The Global Crypto Marketplace
The global crypto market has fallen since last year from over $600B to below $300B. But still, this doesn’t mean that the cryptocurrency has lost its charm. Every new day there are new blockchain projects coming up to support decentralization. Recently, Alphateca has joined the crypto world. Alphateca is a platform for the people who… (7 comments)

How Global Brands Can Improve ROI from Ad Localization?
I bet that you appreciate an email starting with your first name more than an email beginning with a generic “Hi there.” And an email informing that you forgot to buy the products added into your cart might impress you. Brands impress customers with tailored messages. They show consideration for the customers’ needs. Of course,… (0 comment)

5 Essential Business Functions that Should Be Tech-Based
The business world has come a long way in the last several decades. Many aspects of running a business that were once handled manually are now managed with software and other technology. Of course, there may be some parts of your business—like customer interaction—that are always better off being handled by a person. But many… (0 comment)