Link Building Strategies to Boost Off-Page SEO of your site

I have written a detailed blog post about On-page optimization a few days ago, and I hope you must have read that already. In case you haven’t then click here to read that post.

On-page optimization is done on the website whereas Off-page optimization is done outside the website. The only thing can be done outside the website is to build backlinks for it in order to optimize it for search engines.

Backlinks are like trust. The more and quality backlinks your website will have, the better ranking it will attain in various search engines.

What is link building?

Link building is the process of getting link back to your site from some other sites.

Link building strategies to boost off page SEO

How to build backlinks?

There are many link building strategies that you can use to build links for your site. Below are a few ways to build backlinks:

1. Create content that everyone likes to link

Though this is not a direct method to build links rather, it helps you earn links. Write the blog posts that are so informative that other bloggers would like to link it in their blog posts as reference. This works great. Let me share an example,

If you are into blogging and SEO, you might have heard the blog, where Brian produces killer content with a lot of research. This is the reason; you might find him being mentioned in most of the SEO, blogging blogs.  That is why one of the best ways to get quality backlinks is to create the great content. No matter how much time it takes to complete one article, just be sure that you write a masterpiece every single time.

2. Directory Submissions

Google has de-indexed some of the web directories and still deindexing them which means that the links from the directories do work! Otherwise why would Google bother about them?

So try finding the best web directories and submit your site there.  Few good ones are:


If you are building links for a blog, then consider blog directories rather than web directories. Click here to get the list of such blog directories.

Note: Don’t use spammed directories because they will do more bad than good. Don’t submit links in bulk.

3. Guest posting

Though Matt Cutts has said that guest posting for SEO is unethical, and will be considered as unnatural link building practice, but you can still do some guest posts and get editorial backlinks.

Just be sure that the content you provide for guest post must be a masterpiece which adds more value to the host blog. If you can do this, then getting an editorial link from that article to your blog won’t harm rather do more good to your site.

For example, I have recently done a guest post on Tesla Themes’ blog (DA:73 and PR:4) which is a high authority website. I have got quality editorial links from them that undoubtedly a great addition to my blog’s backlink profile.

Webucator found that guest post useful, and they made a video using it that you can watch here:

You can see that I got a good backlink from that guest post, got good exposure of getting published on such awesome platform, and now even a video was created with that post where my name is mentioned as well.

It does work!

4. Google+

Have you ever thought to get a dofollow link from one of Google’s product?

With Google+ you can easily get one dofollow link from it. Go to your profile, edit and in the Intro section, write about yourself, and add your site’s link there.

Google+ link building

Just look at the above screenshot, you can see the link marked green by MOZ extension, which means the link is dofollow. So go on and add your link in the profile section to get a high-quality backlink to your site.

5. Infographics

You all know already that visual content performs better than textual content. Thus, bloggers love to add them to their blog to increase traffic, lowering the bounce rates, and increasing the Avg. Time spent on their blog.

So what you can do is to either create a beautiful infographic using free tools like Piktochart or get one designed from any professional designer, and then host it on some infographic sharing sites like

Now, reach out to bloggers, and let them know about the infographic. You may ask them to use it on their blog along with a credit link to your site, or you can offer them a guest post in which you will write a good description for the infographic, and publish on their blog.

You will notice that most of the bloggers will accept your offer because they love to use the visual content on their blog. Make sure that your Infographic must be unique and designed professionally.

6. Broken Link Building

Broken link building is a time-consuming task, but it can be very effective. You need to find out broken links on the blogs or sites in your niche, and then reach out to owner to let them know that they are having broken links on their site, and also suggest them to either replace them with some good working links.

Now, what you need to do is to suggest one of your blog posts or site’s content as reference. So, that they will just replace that broken link with your link.

In most cases, you will notice positive results because who would like to keep broken links on their site?

You may use Check My Links Chrome Extension for finding the broken links on a web page. I ran a test on a Wikipedia page, and see what I found:

find broken links with checkmylinks

The red link is the broken one, and green ones are the working. So, you may make use of this Chrome extension to quickly find out the broken links on any web page.

7. Blogger Outreach

Blogger outreach is a tough job because most of the times, you don’t get replies to your emails.

In this strategy, you need to find out the blogs in your niche and ask the bloggers to mention one of your blog posts that are relevant to their content.

Unless you are an authority, it’s tough to get replies to your emails but if you have the killer content, you may expect some positive replies. I would recommend using this strategy only if you have awesome content.

8. Participate in roundups

If you have some good presence online, you may be asked by many bloggers to participate in their round ups. You must take part in them because this might help you get backlinks as well as more personal branding.

Recently, I have shared my views on the topic: Content Amplification technique for, there I have got a link back to my blog as well. Though I have taken part in many roundups, few give Nofollow, few dofollow which is fine. But don’t ever miss the opportunity to participate in such round-ups.

9. Help others and earn links

Since the beginning of my blogging career, I have been helping the needy ones. I helped them just because I love helping everyone. And what I noticed in recent years that those helps earned me a lot of natural links to my blog.

I won’t suggest helping just because of getting links, but do it to feel good, and after all it is a noble job. You might get links from many.

10. .edu and .gov link building

Every SEO knows the value of backlinks from Edu and Gov sites. It’s tough to get links from such sites, but if you have some great content, then you can reach out to relevant Edu sites to let them know about your content. If they like, they may add your link there.

Apart from this, you can search Edu, Gov sites on Google, and then find out the way to get link opportunities such as via comments or outreach.

You may perform these search queries in Google to find them out:

For .edu sites: inurl:blog “keyword” “blog posts” “keyword” “post comment”

For .gov sites: inurl:blog

site:. gov “keyword” “blog posts”

site:. gov “keyword” “post comment”


Link Building is a very important factor for search rankings. So you must not ignore it. Above-mentioned are the few good link building strategies that still work well. While building links, you must avoid some link building mistakes because one mistake can put your site in danger as Google is very strict when it comes to links.

Share your views and ideas about the link building. How you build links for your site?

Comments (64)

  • Great write up Atish,

    Though, I know most of the link building strategies but lack of time couldn’t follow all of them. I’ll try to follow now. Dofollow back link from Google+ is just great, I didn’t have any such idea before! well explained, great article. Thanks for sharing. 🙂
    Sonam Asrani recently posted…How To Block Unwanted Emails In GmailMy Profile

    • Author

      Hello Sonam,

      Knowing things is different thing, and make use of them is different. So rather than just learning, do some implementation as well because at the end what works is the “Result” which only comes if we implement our learning.

      Glad you liked the post. Thanks for coming by.

  • Hi Atish

    I guess directory submission are not worth as they are before but some good directories are sill giving more valuable as like dmoz and yahoo.You can add one more point like sponsor links which they are worth.

    • Author

      Hello Shameem,

      Directories have lost their value, but still few good ones are there. Yahoo directory was shut down in December 2014, though it redirects to yahoo business listing now.

      What do you mean by sponsor link? can you describe a bit please. I didn’t get you exactly.

  • In the early days of my blogging, I added my site to a lot of directory sites. I suppose I still have a presence on them. You don’t think this could be harmful to my blog do you?

    It used to be much more common to be involved in round up posts but that seems more confined to personal blogs these days.

    Are the any advantages to writing this type of curated post yourself? I can see that it’s a good way to show appreciation by adding links to good content but what about for SEO purposes?

    I find that being a part of small, friendly blogging communities helps a lot. Your posts are shared and you get more engagement on your social media pages.
    Sue Bride recently posted…10 Ways to Find and Keep Your Ideal Facebook AudienceMy Profile

    • Author

      Hello Sue,

      Welcome to my blog. Thank you so much for reading and sharing your views.

      First of all, if you have submitted in spam directories, then yes those links may harm your blog anytime. If you haven’t faced any bad till now then you are lucky. However, if you want those links to exclude from your blog’s link profile, then you can use Google’s Link Disavow tool to do it.

      Round-up posts are not done basically for SEO, rather bloggers do this to engage more people on their blog which is a great way, but when they link out to the participant’s blogs, then that counts in their blog’s link profile as well, and that helps in SEO.

      The more natural the link is more trust your blog gain in Google. More trust means better ranking.

      Thank you so much for coming by Sue. Keep visiting to my blog. Thank you!

  • Hi Atish

    Great list of ideas thanks. I just love the “Broken Link Building” technique – I had to read it twice, because it’s so clever.

    I also like the idea of getting a dofollow back-link from Google itself LOL!

    It’s a never-ending job, getting back-links, but with tips like this we can make progress.

    Enjoy the rest of your week, Joy
    Joy Healey recently posted…Thanks To My Comment Authors In July 2015My Profile

    • Author

      Hello Joy,

      Yes, its a never-ending job, and we need to building and earn links as the content development is going on. We need a good balance of the amount of content and the number of quality backlinks.

      Thanks for coming by Joy.

  • It’s looks like we need more patience for create many backlinks. My blogjust only born a day ago. I will work so hard for practice your sharing sir. Thanks a Lot

  • Hi Atish,
    I know most of the link building strategies but lack of time couldn’t follow all of them. I’ll try to follow now.I also like the idea of getting a dofollow back-link from Google,I find that being a part of small, friendly blogging communities helps a lot. Your posts are shared and you get more engagement on your social media pages. 🙂

    • Author

      Hey Sneha,

      Knowing and doing are different things. Even if you are known to all of these strategies but you are not implementing them, then its no of use. So start implementing today 🙂

  • Hi Atish,

    What a great post on link building strategies.

    I am just learning about them from your post. Tips make it so much easier to understand. Having to do all the research takes so much time and here you have it set up for us to use.

    I need to practice what you have taught us here.

    Thank you for the awesome post, Atish.

    You have a wonderful day and weekend ahead!

    Linda Schrier recently posted…How to Generate Traffic to Your Blog?My Profile

    • Author

      Hello Linda,

      Thanks for reading my post, I am glad that you are learning from my posts. Keep learning and implementing.

  • sir your post are always amazing that teach something every time whenever i read any post here. Thanx for providing these strategies.

  • It’s appears as though we require more tolerance for make numerous backlinks. My blogjust just conceived a day back. I will work so hard for practice you’re sharing sir. You rock

  • Awesome detailed tutorial on how to create a successful link building strategy for my blog. I am pretty impressed by the broken link building technique and though it is time-consuming I will definitely try it out in future!
    Vanessa Ally recently posted…5 Killer Link Baiting And Viral Marketing PostsMy Profile

    • Author

      Hey Venessa,

      Thanks for reading my blog post. Almost all kind of link building is nowadays tough and time consuming, but they are done right, the time spent is worth.

  • Hey Atish,

    Thank you for the mention, excellent post,

    High quality content does help in getting more links, as other bloggers constantly look for quality resources to link to. If our article stands out in quality, it surely gets more opportunity to be linked and mentioned.

    Am a big fan of directories, before 2007 they were my favorite link building platforms. Quality directories still work and sites like Dmoz, yahoo directory etc. are surely worth the submission.

    Guest blogging is yet another link building method that still works as long as you choose your target sites well – and make sure your content is really good.

    Thank you for the Google+ tip, however for me it is coming up as nofollow – perhaps Google has made some changes …

    For me personally, the Roundup and the Blogger outreach is really working out well. On GuestCrew we have managed 2k+ shares and plenty of backlinks on our roundups so far,

    Uttoran Sen,

    • Author

      Hello Uttoran,

      Thank you for reading my post, and sharing your views. Yes, quality directories are still alive and working.

      Content is the real king, if you have something valuable, people must link to you. Guest blogging is good too but after Matt Cutt’s declaration, gone are the days when you submit only 300 words post and stuff links there. Now you need to first add more value, then get links for your blog.

      Good to know that Guestcrew’s round up got so much of shares and backlinks. Would you mind sharing the link of that round up, I would like to check that out too.

      Atish Ranjan

  • Hey Atish
    I am pleased to read your article.
    Can you tell me whether I should Submit my blog to different directories at a time ?? I’m new to blogging!!

  • Helow Atish Ranjan,

    link building is too tough SEP Part , relevancy , list and many more factor are included , but here you describe well , thanks and appreciated work 🙂

  • Google page do follow link ?
    I never knew that ,but doesn’t it consider as spamming by changing anchor text every time ?

    • Author

      If your anchor text is same everywhere then it is spamming. If you are using different anchor text, it’s good!

  • Hello there Atish

    Extraordinary rundown of thoughts much appreciated. I simply adore the “Broken Link Building” strategy – I needed to peruse it twice, in light of the fact that it’s so smart.

    I additionally like the thought of recovering a dofollow join from Google itself LOL!

    It’s an endless occupation, getting back-connections, however with tips like this we can gain ground.

    Appreciate whatever remains of your wee

  • Hey atish….

    as you Mention Directories to Build Links but Directories links have very less impact on Search Engines and doing so Much can Cause Penalty From Google So i think Creating Backlinks from Directories is Not Much Helpful their is lot,s of Risk.

    what you about it.

    • Author

      It’s better if you don’t build links from the directories. Though Local Listing will be greatly helpful.

      • Hey Atish…

        First of all thanks for the Reply and as you mention guest posting links are Considerd as unnatural Links but i think you have not read the latest matt Cutts tweet in that Tweet matt cutts Says Guest Posting links from now will again Consider Powerful Natural Links.

        Enjoy Guest Posing Again .
        Raza Nagori recently posted…7 Reasons Your Links Not Helping Your Search RankingMy Profile

        • Author


          If your guest post is of real value, getting links won’t have any problem I think. It’s problematic when you just post an article to get links. If your content possesses the quality. I don’t think you will get any issues.

          Thanks for the information mate.

  • Hi Atish….

    Nice describing link building strategies… its important for seo… thanks for sharing this post…..

    one more question how to increase traffic on site…plz rply..
    Thanks …
    Nikita recently posted…Brahma Kumaris Today’s Murli 8 September 2015My Profile

    • Author

      If you are able to build some quality links and have good on page SEO then naturally your organic traffic will increase. Apart from it, use social media and blog communities to increase referral traffic. Thanks for coming by Nikita.

  • Link building is a tedious task but well worth the time. Although, I know many people out there do it primarily for the SEO ranking and not so much for the information. In that sense, yes it is wrong to do. I generally like to search the web for great articles like this one and don’t have an issue with it whether it is Follow or No follow. I prefer just to read and leave comments if i feel its appropriate. Thanks again for this great article.

  • High number of high quality links pointing to your site in the right context. Link building is main base of the SEO. I wanna share some link building strategies which i know and might be helpful for readers. Here it is,

    1. Understand Google’s quality standards
    2. Concentrate on importance
    3. A diversified link-building method is the trick
    4. Do not adhere to the same link-building method as your rivals
    5. Make your anchor texts natural in each web link you build
    6. Constantly maintain point # 1 in mind

    I must say this is well written article.

  • Thanks Atish for such a informative article on off page SEO.
    The last term about .edu and .gov is really an awesome technique to get high PR backlinks.

  • Hi Atish,

    Great read.

    I must say that the article is well thought of and was based on successful link building campaigns. Learned a lot from this.

    Have a great weak ahead.
    Saurabh Tiwari recently posted…Link Building Strategy by Experts [PART 1]My Profile

  • Hello Atish,
    Many Top seller at Fiverr & other’s marketplace selling various kind of traffic for site to get ranked & boost SEO performance. They’re mentioned that all the traffic are real but sales is not guaranteed..

    they provide different types of traffic monthly but I’m confused how much effective those traffic for site?
    After 1 month my traffic will getting down or normal?

    waiting for your advice 🙂

    • Author


      No matter how much traffic you get, if you don’t get sales then those traffic is waste. I would advise you to spend $5 to test the effect of those traffic and see what happens. In my opinion, they might be using some software to send hits onto your website, so I am sure you may not get sales from those hits.

  • Great write up, I am trying to take backlink from edu and gov sites and you have given great suggestion to find high quality blog. I become regular reader of your blog.

  • Great job Atish!

    Thanks for sharing your experience with us. I always search for such as posts to get more ideas about link building. You’ve written fine that will obviously help to the SEO beginners. I need more posts about the effective link building strategy to learn. Please carry on and share your all experiences with us. Thanks again.
    Jamshedul Alam recently posted…SEO Tutorial | Blog PostingMy Profile

  • Atish,

    I have not used any directory like before. I have noted this down. Let me try those. Meanwhile i would recommend you to write an article about such useful resources available. It could help many bloggers like me. Thanks.
    Allan recently posted…Amma Sentiment Songs – These 10 Make Your Heart Melt For Your MotherMy Profile

  • Hi Atish

    i hv been in seo fiels for 3 yrs but unforunatly i had stopped t=working, i just started it again so keen to learn some off page seo before dstarting my work as a freelancer. One question that comes to my mind is….edu and gov backlink worth now..thanks in advance bro.
    Govind recently posted…Six Pack Abs Kaise Banaye: 6 Aasan Tarike Hindi MeinMy Profile

    • Author

      Hello Govind,

      Glad to know that you joined back. Edu and gov links do work well because not everyone can start domains with these extensions. You need to submit proofs and all to get such domains, and that is the reason backlinks from those sites have more value. But, still they are good when you get links naturally and from the pages that have comparatively few number of OBLs(outbound Links.)

      Thanks for visiting.

  • Hi Atish,

    Learning from expert is always helpful and i like the idea of Link Buliding. Thanks for sharing this great post.

  • building back links has proved to be an asset especially during webometric ranking for academic institutions all over the world and hence increases an organizations online visibility status

  • Hi Atish,

    Your blog provide such a helpful information to promote off-page SEO.

    i have a question how Broken Link Building is useful for website?

    please reply

    • Author


      Broken link building means you find a page on which you find a few outbound links are going to not found pages. So, you can create a content related to that link, and try contacting that site owner to replace that old broken links with your post link.

      So, if your link gets added there, you get a good backlink. right?

      That’s what link building is all about.

      Keep trying to get such links and your site’s ranking will be better.

  • Hi Atish Bro

    It is indeed a great post to link with my blog. Thanks for such a valuable points on link building 🙂

    Abhishek Jain recently posted…32 Internet Experts Sharing their Secret Link Building Techniques on Rusty BloggerMy Profile

  • Hey Atish,
    You Share Awesome Knowledge With Us. Really Very Impressive and Useful Article I love It.
    I Love Also Blog Commenting Link Building strategy, It is Very Safe and Natural Way. What Your Opinion About Commenting and Google Also Note Our Social Present So I Hope Commenting on Relevant Topic it is Best Way for Link Building.

  • hi Atish,

    Your article provide nice information about link building! But I have a website and i am done most of the link building strategies on it but result is Zero. my website keyword always show in google’s Search instead result example when i am searching iHaveAnswer keyword google always show result like this ( Search instead for iHaveAnswer ).

    I have no idea why , if have any idea about it please tell me.

  • Hello Atish,

    No dot your link building strategies is too good ! but can you tell me 2 thing
    (1) How Broken Link Building is good for any website?
    (2) All are said link exchange between same category website, so how edu and .gov link building good for as?


    • Author

      Here go the replies
      1. Did you read properly what I wrote in the broken link building? Broken link building means you contact site owners who have pages on which they have some resource links that are not found. So, you can create such resource on your site, and ask owners to replace with your link. I am sure, they will happy to replace because they might be happy that you take their notice to the broken links.
      2. Even .edu or .gov links are good if they are somehow relevant. Getting tons of edu or gov links from sites where comments are auto-approved is not gonna help you anyway.

      If you can get the links from related niche edu or gov sites, and get links, its great!

  • thank for sharing, this, but i don’t know if directory still work for Seo, because submitting to directory take alot of time,
    david mark recently posted…Fast Method To Drive More Traffic On Your BlogMy Profile


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