I have written a detailed blog post about On-page optimization a few days ago, and I hope you must have read that already. In case you haven’t then click here to read that post.
On-page optimization is done on the website whereas Off-page optimization is done outside the website. The only thing can be done outside the website is to build backlinks for it in order to optimize it for search engines.
Backlinks are like trust. The more and quality backlinks your website will have, the better ranking it will attain in various search engines.
What is link building?
Link building is the process of getting link back to your site from some other sites.
How to build backlinks?
There are many link building strategies that you can use to build links for your site. Below are a few ways to build backlinks:
1. Create content that everyone likes to link
Though this is not a direct method to build links rather, it helps you earn links. Write the blog posts that are so informative that other bloggers would like to link it in their blog posts as reference. This works great. Let me share an example,
If you are into blogging and SEO, you might have heard the blog backlinko.com, where Brian produces killer content with a lot of research. This is the reason; you might find him being mentioned in most of the SEO, blogging blogs. That is why one of the best ways to get quality backlinks is to create the great content. No matter how much time it takes to complete one article, just be sure that you write a masterpiece every single time.
2. Directory Submissions
Google has de-indexed some of the web directories and still deindexing them which means that the links from the directories do work! Otherwise why would Google bother about them?
So try finding the best web directories and submit your site there. Few good ones are:
If you are building links for a blog, then consider blog directories rather than web directories. Click here to get the list of such blog directories.
Note: Don’t use spammed directories because they will do more bad than good. Don’t submit links in bulk.
3. Guest posting
Though Matt Cutts has said that guest posting for SEO is unethical, and will be considered as unnatural link building practice, but you can still do some guest posts and get editorial backlinks.
Just be sure that the content you provide for guest post must be a masterpiece which adds more value to the host blog. If you can do this, then getting an editorial link from that article to your blog won’t harm rather do more good to your site.
For example, I have recently done a guest post on Tesla Themes’ blog (DA:73 and PR:4) which is a high authority website. I have got quality editorial links from them that undoubtedly a great addition to my blog’s backlink profile.
Webucator found that guest post useful, and they made a video using it that you can watch here:
It does work!
Have you ever thought to get a dofollow link from one of Google’s product?
With Google+ you can easily get one dofollow link from it. Go to your profile, edit and in the Intro section, write about yourself, and add your site’s link there.
Just look at the above screenshot, you can see the link marked green by MOZ extension, which means the link is dofollow. So go on and add your link in the profile section to get a high-quality backlink to your site.
You all know already that visual content performs better than textual content. Thus, bloggers love to add them to their blog to increase traffic, lowering the bounce rates, and increasing the Avg. Time spent on their blog.
So what you can do is to either create a beautiful infographic using free tools like Piktochart or get one designed from any professional designer, and then host it on some infographic sharing sites like Visual.ly.
Now, reach out to bloggers, and let them know about the infographic. You may ask them to use it on their blog along with a credit link to your site, or you can offer them a guest post in which you will write a good description for the infographic, and publish on their blog.
You will notice that most of the bloggers will accept your offer because they love to use the visual content on their blog. Make sure that your Infographic must be unique and designed professionally.
6. Broken Link Building
Broken link building is a time-consuming task, but it can be very effective. You need to find out broken links on the blogs or sites in your niche, and then reach out to owner to let them know that they are having broken links on their site, and also suggest them to either replace them with some good working links.
Now, what you need to do is to suggest one of your blog posts or site’s content as reference. So, that they will just replace that broken link with your link.
In most cases, you will notice positive results because who would like to keep broken links on their site?
You may use Check My Links Chrome Extension for finding the broken links on a web page. I ran a test on a Wikipedia page, and see what I found:
The red link is the broken one, and green ones are the working. So, you may make use of this Chrome extension to quickly find out the broken links on any web page.
7. Blogger Outreach
Blogger outreach is a tough job because most of the times, you don’t get replies to your emails.
In this strategy, you need to find out the blogs in your niche and ask the bloggers to mention one of your blog posts that are relevant to their content.
Unless you are an authority, it’s tough to get replies to your emails but if you have the killer content, you may expect some positive replies. I would recommend using this strategy only if you have awesome content.
8. Participate in roundups
If you have some good presence online, you may be asked by many bloggers to participate in their round ups. You must take part in them because this might help you get backlinks as well as more personal branding.
Recently, I have shared my views on the topic: Content Amplification technique for Amplifyblog.com, there I have got a link back to my blog as well. Though I have taken part in many roundups, few give Nofollow, few dofollow which is fine. But don’t ever miss the opportunity to participate in such round-ups.
9. Help others and earn links
Since the beginning of my blogging career, I have been helping the needy ones. I helped them just because I love helping everyone. And what I noticed in recent years that those helps earned me a lot of natural links to my blog.
I won’t suggest helping just because of getting links, but do it to feel good, and after all it is a noble job. You might get links from many.
10. .edu and .gov link building
Every SEO knows the value of backlinks from Edu and Gov sites. It’s tough to get links from such sites, but if you have some great content, then you can reach out to relevant Edu sites to let them know about your content. If they like, they may add your link there.
Apart from this, you can search Edu, Gov sites on Google, and then find out the way to get link opportunities such as via comments or outreach.
You may perform these search queries in Google to find them out:
For .edu sites:
site:.edu “keyword” “blog posts”
site:.edu “keyword” “post comment”
For .gov sites:
site:. gov “keyword” “blog posts”
site:. gov “keyword” “post comment”
Link Building is a very important factor for search rankings. So you must not ignore it. Above-mentioned are the few good link building strategies that still work well. While building links, you must avoid some link building mistakes because one mistake can put your site in danger as Google is very strict when it comes to links.
Share your views and ideas about the link building. How you build links for your site?