You all know links are the most important things of any kind of SEO strategy and they can be built in 2 ways for your blog:
- Getting links from other blogs or web pages i.e Backlink Building. [Read my Guide to build PBN] [Also read Link Building mistakes you must avoid]
- Getting links from your own posts (links within the blog) i.e. Interlinking.
Interlinking, also known as Internal linking, is an On page SEO strategy in which links are created within the blog. I mean cross linking of blog posts using relevant anchor texts.
Most of the times it is ignored by many of bloggers due to lack of information as how it can help a blog tremendously. It must not be missed because it can be a great strategy to improve your blog’s overall performance naturally in many ways which you will read below.
How Interlinking is beneficial for your blog?
- Internal links pass link juices thus they are beneficial for the blog’s SEO and can help you improve search ranking for blog posts.
- It helps improve search engine crawl rate, reducing bounce rate of your blog and also build a proper navigation path for the blog readers.
- It helps increase page views of your blog.
- It helps reduce bounce rate of your blog.
How to interlink your blog posts the right way?
After reading the benefits of interlinking, you now know how important it is for your blog but just doing it won’t help. You need to do it the right way to get most out of it.
There are few things which you should keep in mind while interlinking your blog posts:
Write quality content within your niche
Internal linking can be done greatly only when you write blog posts in your niche because to interlink you need related anchor texts which you can have only when you have the content in the similar niche.
Suppose if your blog is full of health articles and you are writing a tech article, you won’t have any word or phrase to interlink. Thus you need to be within the niche.
Also, before writing a blog post you should think of the other older posts which you want to link within it because it gives you ideas to use anchor texts wisely and naturally.
Use Relevant Anchor texts
Don’t just interlink your blog posts for the sake of linking but to do it to add value to your blog. Always use relevant anchor texts to link your other posts. When I say relevant, it means that the text should be relevant to the post you are link on it.
Let’s understand with an example:
If you don’t use relevant anchor text then your readers get misguided because when they click on the link and get exactly different thing what they have expected. You can lose your regular readers.
P.S. If you are yet to know that what is Anchor text then let me tell you that the text on which you make hyperlink is known as Anchor text.
Don’t do it in excess
I have already said in many of my previous articles that doing anything in excess is not good for SEO, same goes for interlinking. You might have seen few bloggers make too many links within their articles but making 6-7 internal links in a 600 words article is more than enough. You can do as many you want but a page passes more link juice which has fewer links on it.
It’s just simple as that if you distribute something among 5 persons then each one will get enough but if the same thing will be distributed among 100 persons then each one will get small chunks.
Thus, try to restrict it to a good limit rather than linking each and everything. So many links in a post also make blog post look spammy and distracting. You may lose your valued readers for doing it in excess.
Link new posts from older posts which generate regular traffic
Most of the bloggers mostly do internal linking in the new posts only but I would like to advise you to link your newer articles from older articles which are getting good and consistent traffic as it can help you increase traffic and some link juice as well.
Link higher in the post
It is not mandatory if you are doing internal linking solely for readers but if you are doing for SEO purpose then it is important to make links in the upper parts of the post because it is been said that links higher on a page pass more link juice.
Don’t make duplicate links
Let me tell you a fact if you don’t know that search engines follow only the first instance of the same link. I mean if you link the same post 2 times in your current blog post using either different or same anchor texts, search engines will only consider the first one which comes upper in the post.
Thus there is no need to make same links multiple times in an article as far as SEO is concerned but at times if it is indeed important for your readers’ reading experience then you can do it.
Interlinking with call to actions
Till now I have said how you can do better interlinking using proper anchor texts but there is one more way in which you can do even better cross-linking and that is using call to actions. Let’s understand this with this screenshot:
You can see that I have used the word “Recommended reading” and given link to a blog post of the same blog but again relevancy matters here too. As you if the post is about SEO then you cannot recommend your readers to read a gadget post but you need to recommend something from SEO subject or some related term.
You can use any call to action like “you might like to read” or “Must read” or anything which you find more appealing.
You have read all the benefits of interlinking and also read how to do it the right way. So the next time you start writing your blog post, make sure you do better interlinking to get the SEO benefits as well as give your readers a great reading experience.