Home » The Impact of User Experience on SEO: Making Your Site User-Friendly

The Impact of User Experience on SEO: Making Your Site User-Friendly

Everyone wants their website to feature at the top of the ranking during an online search. To ensure a search engine will identify yours as one of these higher-ranking websites, make sure your site is truly SEO optimized.

Image by Juned Alam from Pixabay

How Does User Experience Increase the SEO of Your Website?

If you design your website by focusing on the user experience, it will improve your site’s performance, because the search engine algorithms pick up the user-friendly aspect and your site will rise in the rankings.

There is a whole range of SEO strategies you can use in the design of your website. If you use them specifically, you’ll start to see a change in your rankings, as search engines work on algorithms that are written to pick up certain characteristics and features of websites. One of these is the user experience on the site.

Websites that are developed based on user experience are likely to feature higher up in the rankings in online searches because the search engines rank those websites that are popular with users higher than others.

They also look for websites that answer the user’s questions specifically and directly, which is another SEO strategy.

 Speak directly to your users

If you want to develop your website to be user-friendly, you need to be able to speak directly to your users.

Do some research into your present and possible users by going to the sites that make it into the top three positions on an online search. Analyze the sites to see what they are doing to appeal to their visitors and how they achieve it.

A huge aspect of this is that the top sites are tailored to meet the users’ expectations and offer direct and useful answers to the type of questions that they are asking.

Match your content to your users’ expectations

If you want to make your website truly relevant to your users, ask yourself what a typical user is actually looking for when they do an online search. If you can solve that and offer the type of answers and information users are looking for, then you are well along the way to increasing your SEO.

To find out what expectations your users have, you can implement user testing. By getting the participants’ feedback, you’ll be able to make your site more relevant to the users. You can also tailor the site and all its features to make it more user-friendly.

All of these aspects are relevant in searches done by search engines. Keeping your site user-friendly will enhance your SEO and affect your rankings.

Creating content that is user-friendly

When you create the content for your website, make sure that it provides the type of exact information that users are actually looking for. What better way to work on this than by getting actual input from existing and potential users?

This means inviting users to test out your website. You’d choose a selection of present and potential users to visit and use your site. From their feedback about their experience, you can make some tweaks to your site. Then, you should invite another set of people to use the site again.

You should continue this process a few times, until you are confident that your site truly does offer what the users are looking for. This means that taking advantage of user experience will result in improving your site’s rankings.

The content on your website should offer answers to questions such as Who? What? When? Why? The answers must be detailed and completely relevant. Users will respond positively if they find answers to the type of questions they ask.

Remember that you can use any type of content: text, pictures, graphs and other graphics. A large percentage of your users respond positively to visuals on a website, so make sure your site is user-friendly by including a lot of pictures and graphics.

Whatever content you use needs to be as clear as possible, so that it can be accessed easily on any device. 

Format the content on your site for your user

The way you format the content on your website can make the difference between it being user-friendly or not.

Don’t use complicated sentences and long paragraphs. Rather make sure your site features paragraphs that are made up of two or three shorter, well-structured sentences.

You can also use bullet points to present items in a list, or information that naturally falls into this pattern. The whole point is to do what you can to make it easy for your users to find the answers to their questions as effortlessly and quickly as possible.

If the content is written in a font that is common on the internet, the users will relate to it quite easily and their experience will be good. The best default font is sans serif.

Try to use as many images and graphics as you can, because information given in this way is easy to access. Many users are visual learners and will find the experience useful.

It’s important to keep the pictures on your site as small as possible, so they will load quickly. However, they do still need to be big enough to be of quality.

Ensure your site loads quickly

Everyone is busy and people doing an online search don’t want to waste time waiting for a website to load. In fact, if your site is very slow, they are likely to choose another site that may load more quickly. This will mean a bad user experience, which will be picked up by the search engine’s algorithms.

One way to keep the loading speed of your site quicker is to keep the images off-site. This means the site will load quickly and users will be able to access their preferred content quickly. You can set it up so that the images load from the storage site quickly.

So many of your users will be doing searches on mobile devices. Make sure that your site is optimized for mobile devices, which will make the user experience easier and more efficient for your users.

A site that loads quickly onto any device will give a better user experience. This will improve your overall SEO and help your ratings during an online search.

Professional Help in SEO and User Experience

While all these tips for enhancing the user experience can improve your site’s SEO, it can sometimes be challenging to implement these strategies effectively on your own. Whether it’s user-testing, mobile optimization, or content creation, each element requires a deep understanding and specialized skill set.

That’s where professionals come into play. By hiring an experienced SEO agency, you can benefit from their expertise in both user experience and SEO to create a site that not only looks and feels great but also ranks well in search results. Agencies like Digital Spotlight offer comprehensive services that can take your site to the next level. I have taken their services, and they proved to be great for improving traffic to 50% in just 2 months for one of ambitious project.

So, if you’re serious about making your website as user-friendly as possible and want to improve your SEO, consider getting professional help. The investment will likely yield significant returns through increased traffic, better user engagement, and higher search rankings.

About the author

Atish Ranjan

Atish Ranjan is an established and independent voice dedicated to providing you with unique, well-researched and original information from the field of technology, SEO, social media, and blogging. He has in-depth knowledge of computers and tech as he pursued computer science.

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