Are your rankings not exactly what you would envision? Or maybe there’s a problem with your conversion rates? If that’s the case, your web design can be lacking. But how can you figure out if there’s a problem with that?
Think of the answer to these questions to know whether there is some problem with your approach?
The important influence that content has on web design can’t be emphasised enough. It’s essential to make that content readable. As such, keep the technical terms to a minimum, and explain to them every time.
Ads pay your bills, but they’re particularly irksome for visitors. Ad-heavy websites subconsciously remind people that brands want to sell their products, instead of helping them. Besides, ads make navigation harder, so people spend more time searching for relevant content.
As claimed by web design agency Adelaide, Magicdust, it is key to check the analytics on a regular basis to make sure that your pages load within a matter of seconds (three seconds should be the goal here). If it takes more than three seconds, you’ve lost almost half your visitors. A slow website, even if it’s packed with relevant information, cannot determine people will stay.
In order to increase your website speed, you can make your images smaller, get rid of any non-essential plug-ins and ensure your hosting account is reliable.
Calls to action are important, but too many of them are confusing, overwhelming and perceived as “salesy”. So, instead of bombarding visitors with in-your-face calls to action, display buttons in a visible place that’s easy to find by visitors when they feel like it.
If the answer is yes, it might drive visitors away. Too much stimuli are overwhelming and annoying. The same goes for autoplay, which doesn’t allow visitors to take their time watching the content.
The principles of web design have evolved, based on important research in neurobiology and the subconscious mind. Design agencies provide easy to navigate, modern websites that use these principles to increase conversion rates.
First-time visitors aren’t so keen on leaving their personal information or subscribe to offers. Rather, they’re more interested in finding specific information and leave. You can use a newsletter button, but don’t ask people for their personal info to access your website.
Many companies offer people discounts if they sign up for their newsletter. But once visitors sign up, they’re told they can only get this voucher with a bigger purchase. If you dupe your visitors with fake offers, you only frustrate them, so they’re less likely to use your vouchers or to come back.
Cramming information, colours, and buttons together in a cluttered melting pot confuses your visitors. A website that’s difficult to navigate is frustrating because it prevents visitors from finding relevant information fast.
Stock photos don’t look professional at all in different cases because the same images are used on many websites since the same stock photos get sold again and again. Apart from appearing spammy, they suggest to visitors that you don’t have enough resources to invest in a quality photographer to create own images for your business.
People are interested in prices. If you hide or are dishonest about them, you can lose potential buyers. Visitors like to do research, compare info about various products, so they don’t want to spend a lot of time searching for prices.
If the answer is yes, then you’re losing customers. Visitors become irked very quickly when they can’t find relevant information fast. Use a visible navigation bar, along with a logical structure of headings, titles and product pages, plus a search bar.
When visitors are ready to buy, they should immediately find a way to do that. That means you need a call-to-action button on every page, with words that encourage visitors to contact you or buy your products.
More than half of online visitors use their mobiles to access websites and do Google searches. As such, you need a responsive design, a fast loading speed and a mobile-friendly interface that engages users.
Do you focus on the needs of your customers? Do you offer round-the-clock customer service? Are you flexible with your hours, prices and returns? You can only attract and keep visitors if you show you’re more interested in solving their needs, rather than selling your product at any cost.