Home » Why Content is the Key to Successful Web Design?

Why Content is the Key to Successful Web Design?

Say the phrase ‘web design’ to anybody who doesn’t work in the industry and they’ll probably start telling you about the colour schemes, images and responsiveness of a website. However, just because the word ‘design’ is in there, it doesn’t necessarily refer to the aesthetic makeup of the site, there is far more to it.
In fact, the major part of web design, as those who work in the field testify, is actually the written content on the site. Many agencies employ specialist content writers either in-house or as freelancers who are tasked with creating the written content on the site, as well as the visuals, to ensure that it is as pleasing on the eye as possible.

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If you’re going to make effort of employing a specialist web design agency like Visor Media then you would surely like to ensure that you’re covering all the aspect so that when people visit your website, they firstly get impressed with your website’s look and then get engaged with the quality content. Content is the most important thing for a website’s overall design.


 – Image courtesy : www.99medialab.com

Content doesn’t only mean the text but images and videos are also the content part of a website and they must be added in a way that your web design stands out of the crowd.

For sure you use the right colour schemes by using some proven techniques which are beneficial to generate more sales but what if people don’t find anything informative on your website. For example you have an excellently designed website with you but on the product page, you haven’t added a good photo of the product, you haven’t added product description and features in detail then why would anyone wish to buy from your website? They might leave your website immediately even if they liked the look and feel because their ultimate requirement (product details) was not fulfilled.

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Thus it is required to add the content properly on the website in order to make your website design even more effective.

While the everyday job of a copywriter is to produce the best articles they can, with the same going for camera men and women and photographers, writers are now being forced to consider not only their spelling, grammar and punctuation, they’re being forced to think about how their content will look on various different devices.

Producing content for the web is often taken for granted as just type, submit, hit live; but in actual fact it’s imperative that the layout is given serious consideration to avoid it going off the page on the smaller devices. Users today are able to access websites on desktop PCs, tablets, laptops and mobile phones – even televisions – so keeping sentences short, but filled with the important information, and paragraphs well structured has become as vital as starting with a capital letter and ending with a full-stop.

So if you notice you will find that the content and design are complementary to each other. Content should be well placed to make the design effective and design should be good to display the content in presentable manner.

About the author

Atish Ranjan

Atish Ranjan is an established and independent voice dedicated to providing you with unique, well-researched and original information from the field of technology, SEO, social media, and blogging. He has in-depth knowledge of computers and tech as he pursued computer science.


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  • Hi Atish
    I always notices that your blog posts are so unique and well explained with deep information.

    The best thing which I like most in your articles is that your articles are so easy to understand because it was written in so easy language and it really helps newbie bloggers like me. It really sound great when you read such a post which is totally helpful to you and your mostly doubts has been cleared after reading that post and your post is of that kind.
    I would must recommend it to those newbie bloggers who need it the most. May this post will also helpful to them as it helped me. What you say, Am I right or not? 😉

  • Hi This is a nice post i will implement your strategies on my blogs. You are doing a great work. Wish you luck and success.

  • I too though that Graphic design is all about images and colors,but after going through your post realized that content like heading,title are really very important part of design.Nice post by the way.

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