Gone are the days when you have 1000 directory submissions and 100 article submissions done and your site comes on first page of Google. Google keeps on changing its search algorithms frequently to make users search experience better. It introduced Panda, penguin, EMD and many more to come.
It’s now difficult to make your website rank on first page of Google just by following traditional SEO tactics. What worked in the past, are not working in present and even you cannot bet what is working today will work in future as well.
I work as an SEO in a private firm and I always get pressure from clients to rank their sites top in Google, since years we have ranked many websites in top searches but since last 1-2 years getting rankings became tough. Then I had to think something which must work in order to retain the clients and also to get new clients.
Then I heard about Private Blog Networks from many sources and many friends, I didn’t trust initially over this kind of networks but when I used it to test on a website, I got amazing results. Few keywords which never got ranking even in 100 positions came up on first page. That was truly amazing! I started trusting this and started building the same for my official use and now I don’t have to think much for rankings; it works like a charm but there needs to take care a lot to avoid Google penalty.
Let’s explore this topic a little more:
So what is a Private Blog Network?
A Private Blog Network is collection of blogs which can be built using free platforms like blogger, wordpress etc or self hosted. Most of the powerful PBNs are built using self hosted domains because free platforms are built on sub-domains which are not so powerful.
Why people build Private Blog Networks?
No matter what others say but PBNs work like charm! People do build their own PBN to give link to their main website in order to get high rankings. That is the only reason people build it. Also, having own resources for link building has its own advantages, such as you have all the controls over your backlink profile, whenever you want to do any changes like links, anchor text or anything, you can do it at your ease.
How to build a Private Blog Network?
So now you know the need of building PBNs. Lets learn how to build in a better way. Basically there are 5 steps to follow to build the network:
- Buying domains.
- Hosting the domains.
- Setting up blogs over those domains.
- Putting Unique and enough content on them.
- Building backlinks for these blogs.
The very first step is to book domains for your PBN. You can buy new domains but that will take a lot of time to make them valuable so that they can pass more link juice. That’s why the best idea is to buy those domains which already have some link profile, have some PR, and have some DA too because they can pass more link juice to your main website when you link it to them.
In such case, buy expired domains (the domains which existed in the past but now it is not being used by anyone.) which are aged, have link profile, Good PR with good domain authority as well.
But choosing the great domains with good stats is not an easy task; it takes a lot of time and energy to list out the best ones and buy them at affordable prices.
You can browse expireddomains.net to find good domains. They list out dropped domains on daily basis but not all are valuable to us so there needs to spend time to filter out the ones which have stats as per your expectation.
Hosting the domains
After buying the domains, say 10 domains to start with, they need to be hosted as well. Here is one thing you need to take care of and that is, you must host all the domains on different C class IP. Suppose during Google’s manual review, if they find 10 links to your main website from 10 blogs hosted on same C-class IP, then it raises a red flag and you might be caught and Google can de-index your whole blog network.
Many SEO hosting companies offer separate C class IP but there is also a problem because most of PBN owner get hosting from this kind of SEO hosting companies and Google can figure out a large amount of backlinks going out from particular C class IP. So in such case, I would advise to host each domain with different hosting providers and it’s good if the servers are from Different geo locations. Such as, 1 blog is hosted with abc hosting company, server location: Denmark, 2nd blog is hosted with xyz company, server location: USA and so on.
If you do this way then there will not be any red flag from Google and you will be doing great with your own PBN.
Setting up blogs over those domains
Okay now, you have domains, you have hosted them over different hosting servers. Now what?
Now the time is to set up blogs over them, without any second thought use wordpress blog CMS and create blogs on all the domains you have. If you have any problem regarding setting up blog on your hosting account then do read this comprehensive guide to install wordpress on your webhost: How to install WordPress on your Web Space.
Putting enough content on them
After all the blogs are up and running, start putting content over them. Don’t post copied or spun articles. It might cost you more but always post unique and quality articles over them. It’s tough to create so much content yourself, so you should hire writers and get the articles written. Keep articles length not less than 400 words.
Building backlinks for these blogs
This may sound you crazy because you are building your own PBN to give links to your main website which means you are going to use this network to build backlink for your site and I am saying to build links for your PBN’s blogs.
Yes, I am suggesting this because you should support these blogs with quality backlinks as well so that link from these pass more link juice. However, you don’t need to sweat much because the blogs you have built are expired domains and have some link profile already. So just keep building links slowly and gradually for them.
So you are done with building your own Private Blog Network! Cheers!
How to use your PBN effectively?
As you are done with the set up of your PBN, now it’s time to use it. Here are few pointers you should always remember to make the best out of it:-
- Give one link each to your website from each blog in any of your blog post.
- Don’t post links in every article because it won’t look natural and it can flag a red alert to Google.
- The blog post in which you give link to your main website should include 1-2 authority site’s link too so that the link placement will look more natural. Authority sites like Wikipedia, BBC, New York Times etc. Even in any post you don’t link out to your main website, do link out to authority sites to stay natural.
- Most importantly, don’t reveal any information about your Private Blog Network publicly.
- Post articles over them like a normal blog, say 1 or 2 articles per week.
All Done! Now you know, what is Private Blog network? How to build it up? How to use it effectively?
So if you have a business website and want to take it to the top searches then either buy service of someone who offers links from PBNs or build your own network of blogs.
Be sure to read the post on Link building mistakes here.
Any question after reading this post? Let me know in comments, I would love to answer them.
Thank you very much for reading the post.