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How to Create An Effective Pitch Deck?

If you’re in the business of startup and entrepreneurship, you will need to pitch your idea at some point in your journey. A pitch deck comes into play when presenting your idea to venture capitalists or angel investors. Engaging pitch deck examples can help you get the funding that you need for your startup. We collected examples and templates and came up with a guide on how to create them.

First, Pitch Your Idea to Yourself.

Before you pitch your idea, pitch it to yourself first. Write out the investor pitch deck that you would want to see if you were reading it. Doing this will outline what information needs to be included for your pitch deck to be effective. It is also a great way of figuring out how much funding is needed for your startup and any potential roadblocks that may hinder growth.

Explain what your company does and why it matters.

Your pitch deck design should explain how your startup works, who uses it, and why they use it. Your pitch deck should also contain a plan for the future. If you have a detailed plan to get from where you are now to achieving success, that’s even better! A pitch deck can help you get new customers or establish partnerships with bigger companies. Whatever your pitch deck, make sure that it’s well-thought-out.

Create a Pitch Deck Template

A pitch deck template will help you easily create a great pitch deck presentation using a pitch deck maker. Venngage allows users to make easy infographics and charts for free. It has an infographic maker of its own without all the hassle of learning Photoshop or Illustrator. You can also import PNG and JPEG files to work with.

The Best Pitch Decks are Clear, Concise, and Easy to Understand

A pitch deck should be an elevator pitch, which means that it shouldn’t take more than a couple of minutes of their time. You can get them interested in your startup by showing how you are different from the competition or, even better, showing your business model results. This will make prospective investors see why they should invest in your company through numbers, not just words.

Use pitch deck examples

Using pitch deck examples is also a great resource for first-time pitch deck creators because they have condensed many things into one presentation. You will be able to see an effective pitch deck format that works best for entrepreneurs just like you!

Pitch Deck Tips and Tricks

Besides knowing what information needs to be included in a pitch deck template, you should know several other things as well.

Here are the pitch deck tips and mistakes to avoid:

  • Practice your pitch deck before pitching it. You will make a better first impression if you’ve already heard yourself say those words.
  • Tell them about your company’s plans, not its past plans.
  • Think of a pitch deck as a piece of content made for investors. It’s actually a guideline on what kind of information needs to be included. It should answer any questions they may have on how you’re going to succeed at your startup journey. For example, an online marketing platform might include sections on how targeted traffic will bring in leads or why their product has excellent customer service.
  • Use graphs and charts over text.
  • Don’t pitch your company as a project that you’re doing on the side. A pitch deck is meant to show how your company will affect the market and why it’s worth investing in.
  • Keep it simple, but not too simple.
  • Be honest about any issues your startup may face, but don’t dwell on them. Investors want to know what problems come with having their money invested in you so they can solve those problems together.

And Don’t Forget to Practice Your Pitch!


Finally, practice your pitch a few times a day. You never know who you might run into that can help fund your company or expand it. Make sure that you are confident when presenting your pitch deck and have all the information easy to access in case they ask questions. Then get pitching.

To create an effective pitch deck, write out exactly what you would say if someone were reading it instead of just bullet points of key information. Create a pitch deck template using Venngage’s infographic maker so that you easily create infographics without learning how to use Photoshop or Illustrator. And most importantly, practice pitching before actually having to pitch! Your pitch should only take 2 minutes max.

Now go out there and start pitching! 

Photo Credits: venngage.com


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About the author

Shelly

Shelly is an avid reader, and the love of reading takes her to content writing eventually. She loves writing on various topics.

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