Content creation is challenging because when you want to attract an audience, you would need to create informative content that stands out from million of similar content on that particular topic. Thus, we really need to devote a really good amount of time to research and creating the content. It is the base of any type of content marketing plan. If this is not good, it is hard to attract the audience, so, make it the best.
In order to create the best content for your audience, it’s important to make sure that it can apply and relate to all audiences appropriately. This is especially true with visual and video content, as someone of a different ethnicity might engage or react to an advertisement differently based on who is shown in that specific content piece. Adding diversity to your videos will help viewers relate to the characters in the story, and increase engagement with the videos.
And while this might seem like a simple aspect, it’s actually quite a mission for content creation, branding, and advertising agencies to accomplish in an efficient manner.
However, this is something simpleshow has been putting a lot of focus on, as not only do they have a diverse client base using their AI-powered video content creation solution, but they also know the importance of being able to have such a feature in place.
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simpleshow Video Content Creation Tool
For millions of websites, brands, and advertisers, content creation is one of the most important aspects of their business. The same holds true for non-profit and educational organizations looking to create content to inform or better engage with their audiences.
No matter if such content creation is for business, information or to entertain, such content needs to be created in a timely, cost-efficient, and professional way. This is where the simpleshow video creation tool comes into play.
Through the use of their easy-to-use video maker and the power of artificial intelligence, anyone can create a professional video within minutes, while now also having the ability to make sure that content can apply specifically to their target audience.
Introducing Content Creation with Diversity in Mind
As we mentioned at the beginning of the article, as great as someone might think an advertisement or video might be, it likely won’t result in that same first impression to all audiences. This can be for a number of reasons, but diversity definitely plays an immediate role in this decision.
This is where simpleshow’s new collection of diverse characters and artwork comes into play. With a wide range of visual selections in place, audiences of all types can feel better represented, while also helping content creators expand their reach.
With these new advanced featured in place, content creators using simpleshow will have access to a diverse library of characters, which include a variety of skin tones and hair colors, while also focusing on age, ethnicity, gender identity, religion, disability, body types and sexual orientation and family demographics.
In addition to having all of these visuals and features now in place, simpleshow also has the power of AI on their side, thus making sure there is an even distribution of diverse characters when trying to include all audiences.
The Many Benefits of Focusing on Diversity
Diversity brings different perspectives and can therefore have a direct, positive impact on creative work and thought processes. This is true in all content creation — whether it’s for a website, social media, an ad campaign, education or simply providing information.
With such elements now in place, there are no excuses when it comes to representing different audiences within your content creation and marketing efforts.
And not only does this present the opportunity to be more diverse, it’s also a powerful new way to target different demographic and geographic audiences with content built specifically for them.
To learn more about these latest features and how to start creating original video content of your own, please visit simpleshow video maker.