If you want to be a great digital marketer, you need to have content marketing and SEO (Search Engine Optimization) in your toolkit.
These two parts of digital marketing have traditionally operated independently of one another. In fact, the opposite is true.
The reality is that SEO and content promotion work hand in hand. It goes without saying that you can’t have successful search engine optimization without a solid content marketing plan. As a pair, they are inseparable, overlapping, and mutually beneficial.
There are significant distinctions between search engine optimization and content marketing, with SEO being more focused, particular, and technical, and content marketing is broader and more holistic. What they have in common is the ways in which:
- Having high-quality content on your site can greatly aid in expanding the scope of your SEO efforts and focusing the technical aspects of your campaign (More Keywords, backlinks, etc)
- To put it another way, content success can only be guaranteed through the application of search engine optimization (SEO) methods during the development and distribution stages.
Search engine optimization (SEO) can be viewed as the process of creating demand, whereas content marketing is the process of meeting that need. Imagine a conversation between two people.
A website’s search engine rankings can be improved by techniques like keyword optimization and building more backlinks, but it is up to content marketing to provide the actual value. Search engines give more weight to websites and blogs that consistently produce high-quality content compared to their less informative counterparts.
Let’s go deep into how a solid content strategy may bolster your search engine optimization efforts.
Having High-Quality Content is Essential for Search Engine Optimization
I have been blogging for more than a decade, and based on my experience, I can say that if your content is valuable you can rank your website without many backlinks as well. It is rightly said that Content is the real King as far as SEO is concerned.
Without content, SEO would be nothing. Words, articles, content, keywords, and other terminology are required. Google gives more weight to websites that have a lot of relevant information because of this.
SerpIQ conducted a review of the top ten search results for more than 20,000 keywords and found that, on average, the content of pages that rank in the top 10 for any term on Google is at least 2000 words long. More information is available on each level. Good quality content not only provides real and helpful information but also attracts more backlinks, which in turn raises the rating of the connected page or site in search engines.
According to Moz’s data, there is a positive and direct relationship between the number of words in a piece of writing and the number of links to that writing. For this reason, it’s crucial to provide comprehensive and exhaustive information.
Keywords are Essential for SEO, and Content Marketing Provides Them
Keyword-optimized content outperforms similarly-themed content in terms of visitor numbers. Web crawlers don’t have human-level perception. Google has no idea what a website is for unless it says so explicitly; for example, we can tell from a website filled with images of smartphones that it is an online store selling phones and related accessories. With content marketing, you’re not limited to just your homepage; you can use articles, blog posts, and the like to incorporate more keywords that are pertinent to your site’s mission and to what people are searching for on Google. Google Analytics may provide information on the top keywords that bring people to your site.
Websites like SEMRush and keyword.io can help you find relevant keywords to use in your article. The trick to getting a lot of clicks with this strategy is to compare the keywords you’re using with the themes that are currently popular according to Google Trends.
There will be a significant increase in traffic if you write about current events, so long as those events are appropriate for your business and intended readers. Possible exceptions include less popular but still-current themes. Direct to indirect translations should also be prioritized.
Limiting your SEO efforts to target those keywords with a high conversion rate will result in a smaller overall audience. Customer value creation is at the heart of content marketing, which is why it’s so important to provide readers with original, relevant information.
Focusing on solving problems for your ideal clients through your blog can bring in search traffic from keywords connected to your industry, traffic that may not convert immediately but will convert in the long run.
Search engine optimization relies on backlinks, which are mostly promoted through content marketing
Articles and sites with more backlinks perform better in search engine results. Search engine optimization relies on a site’s backlink profile to determine its credibility.
Referring readers back to Wikipedia is a great strategy. As one of the most visited sites on the Internet, Wikipedia is a great place to start attracting the kind of targeted visitors you’re looking for.
Creating inbound links from Wikipedia’s broken links is the simplest method. Wikipedia keeps track of broken links so that SEO and content marketers can fix them as soon as possible. The first step is to locate relevant Wikipedia articles and check for broken links.
Afterward, you can submit the formerly-active URL to Archive.org. If you think this kind of page might interest your ideal clientele, the next logical step is to build one. The “edit” button in the upper right corner of a Wikipedia article is where you may add your own URL once you’ve produced a page that’s identical to the one being referenced. Cross-linking all of your material is another useful strategy. When appropriate, your new content should include links to old posts.
Frequently Asked Questions and Niche blogs
To learn why site visitors aren’t making purchases, it can be helpful to ask them specific questions designed to uncover their concerns. This is an example of how the questions could be laid out.
- Where else do you think you would be interested?
- Is there anything that worries you about this product or service?
As soon as you have gathered enough information to develop a FAQ(Frequently Asked Questions) section, you should do so in order to address these worries. While this may not increase overall site traffic, it will guarantee that the visitors you do receive are highly qualified prospects.
Guest posting on related blogs is another effective strategy. If you can increase your link count, you can increase your ranks. If you focus on blogs that are specific to your sector, you can gain backlinks and targeted visitors. Here are some things to bear in mind when you go about it.
- Use guest posts to increase your brand’s exposure on related websites.
- Don’t ever submit fake links to boost your ranking in search engines. Do not spam people with links to your site unless they are interested in what you have to offer.
- As far as possible, avoid using anchor text that is heavy on keywords.
Aligning SEO and Content Marketing Efforts
It’s a myth that content marketing and search engine optimization (SEO) are mutually exclusive; in reality, they reinforce and complement one another to create a potent traffic-generating machine. Although an SEO-aware content strategy is essential for success, it will also greatly benefit your SEO efforts and lay the groundwork for future optimizations.