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SEO Basics: Important Things You Need To Know

SEO refers to Search Engine Optimization, which is a form of marketing primarily focused on your company’s ability to show up on search pages or search engines. This type of marketing to increase your business’s exposure can work with other strategies or done on its own. Here are some of the basics that should help you grasp SEO and aid you in further research and understanding.

Keywords

If you have ever learned about search engine optimization, the first thing that you will hear about is keywords. This refers to the most common or most valuable terms that come up in searches. Companies pay a lot of money for research on the perfect keywords for their businesses, their industry, products and competitors. These form the basis of how you will rank in every search query and determine how much traffic you gain. There are many things to consider when it comes to ranking and utilizing keywords, from on-site and blog implementation to the specifics of which niches to prioritize

Link Building

When looking into SEO, links play a significant role in this specific marketing strategy. There are many links to consider, from backlinks, do-follow links, internal and external links. When it comes to guest posting on another website with backlinks, the purpose is to create a structure or network of links that bring traffic from their website to yours. In addition, links within your pages will create pathways for visitors to follow and promote them to spend more time on your sites. These all have an impact on how you rank on the search engines.

Content

Content is one of the big factors that come into play with search engine optimization. This is extremely important in creating a genuine and organic interaction with consumers because many users these days are wary of older advertising strategies. The content you create will need to incorporate both keywords and links, but will also need to carry information useful to users in order to increase the time spent on pages and to help rank highly on search engine results pages. The more engaging your content, the better specific pages will do on google, yahoo, or bing. 

On-Site Audit

One of the things that are important about having a good search engine optimization for your business is having a solid and properly formatted website. Many search engines like google have procedures in place to evaluate the dependability and trustworthiness of your websites in order to share with users looking for answers. Google systems will scour the internet for your company and its outreach to measure things from your security, informational security, and customer interaction. A good website will have all of that considered to create a smooth experience for their users.

There are many different ways to advertise, utilizing many platforms and outlets. Search engine optimization is not as widely seen as it primarily focuses on making adjustments in the background or creating content that is able to be analyzed textually as opposed to visually. However, this doesn’t mean it doesn’t have a place in your marketing strategy and should be considered in any growing business.

Comments (6)

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    Hey Shelley – This is a wonderful article. You have covered this topic in great detail. Even the speed of website loading plays an important role, along with it mobile friendly interaction. Thanks for sharing this article. It is a great read.

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    The on-site audit tip is gold. Many forget that before they start writing content, they must have a website that is properly optimized. Thanks for the tips!

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    Always remember that the ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content. Look for ways that search engine traffic can help your business and site: don’t just chase after the latest SEO buzzwords or jump every time Google makes a recommendation that might improve your search rankings while hurting your overall business.
    Apurva Desai recently posted…Netsol IT solutions has been awarded Guru of the Day by Web Guru AwardsMy Profile

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    I have been lately trying so many seo techniques, but surely content is the king. If we only making backlinks with low quality content. its of no use. Thanks for sharing tips.
    Balvinder Singh recently posted…6 Ways to Pick the Right SEO Firm for your businessMy Profile

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    Hey Shelly,

    A very useful and informative article.

    I really loved the way you explain- each and every thing and that’s too in such a simple and easy way. This article is definitely going to make the concept very clear for all the newbies. SEO and its basics are very important for one to know as it helps to boosts the traffic as well as increases backlinks.

    All the various points you discussed is very important but I think content is the most important one as content is the king and if your content is good you need not to worry. Thanks for sharing this with us.

    Thanks!
    -Rijhu
    Rijhu Sinha recently posted…A Simple Trick for Essay UnveiledMy Profile

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    Thank you, Shelley. You’ve covered the main factors of SEO really well. I think that ‘stickiness’ of a Web page is really important, so in earlier work I always embedded a lot of videos, to hold the reader on a page longer. Now, I try to write a controversial but high quality article, then go back and edit, rewrite, and add to it frequently. GD.
    Geoff Dodd recently posted…Top Instagram InfluencersMy Profile

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