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SaaS Startup: Things You Need to Know

According to Sifted, European SaaS startups attracted a record €30 billion in venture capital investment in 2022. Investors explain their interest by the great potential of such companies in the context of the transition to remote work.

It might be challenging to make your idea come to life. You need a great idea and a good business model for this. Coming up with ideas might not be obvious. You need to do the research and find a way to fund your idea. It’s also essential to hire a good software development company like Redwerk. There are many different business models, but the simplest one is SaaS. In this article, we’ll talk about what it is and why it’s popular.

start up

The annual growth rate of the SaaS brand is 18%. And it looks like a good idea to launch the lucrative SaaS product.

So, where should you start? First, let’s learn SaaS basics.

Things You Need to Know for SaaS Startup

1. Analyze the market

First of all, you should find out how much demand there is for the SaaS product you want to create. Study to understand your market and enter accordingly. Formulate answers to the following questions:

  • Who is your target audience?
  • What are their main needs?
  • Who are your competitors?
  • What important features do they have?
  • What business models do they use?
  • This will assist you with finding shortcomings and irregularities in your thought and vision in the beginning phases of programming item advancement.

2. Define MVP

A minimum viable product (MVP) refers to the core features that immediately create value for your user with minimal effort on your part. In short, a minimally viable product is what will be received and tested by your first followers.

3.  Understand your customer

To scale, it is not enough for a startup to have a good product. First, you have to figure out your target market. So, picture your clients might be dissatisfied if the solution didn’t exist. Based on these profiles, you’ll be able to figure out what kind of product would be helpful to your audience.

4.  Allow to try

No matter what kind of business your product is aimed at – small, medium, or large, the software must be accessible and understandable for the customer. Demos and webinars about its features are what will increase the conversion rate of your sales. Free trial periods of the solution are also a good tool. Just don’t offer the freemium model.

5.  Set deadlines

Free trials are good, but be careful with them. SaaS startups often face the problem of paying for their services when large companies continue to use them without paying after developing a product and a test period. To do this, you should immediately stipulate with the client from which moment and to what extent your services become payable.

6.  Create a great sales force

Startups need to have a big sales team for their product. Development is a parallel process or even a consequence, so there should always be people who bring the startup’s vision to the customer. For example, in the US, there are 10 salespeople for every developer who sells the concept, not the solution – you should adopt this approach.

7.  Measure customer engagement metrics

Before trying to scale, it’s important for startups with a product-centric growth model to track and analyze customer conversion and retention. Large companies are supposed to use the software daily, but if you don’t see regular interaction with your solution, you need to find the reason for that and fix it.

8.  Don’t spread yourself thin

Sometimes new SaaS startups fall into the trap of multitasking, trying to be the solution to all the customer’s problems. This often leads to difficulties in communication and a lack of consistency in the product offering. Startups need to clearly define and focus on their work area without spreading themselves out to create a thousand solutions at once.


The SaaS model opens up many opportunities for businesses. To make the most of it, follow our tips for creating a SaaS product.

About the author


Shelly is an avid reader, and the love of reading takes her to content writing eventually. She loves writing on various topics.

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