A “website redesign” project involves renewing and revamping the entire appearance and design of the site. Upgrading the website to a new platform or bringing new features, such as e-commerce or membership, can all be part of a redesign effort.
Converting a website to a new platform, such as from HTML to WordPress, usually necessitates a complete redesign. If you have a WordPress website and want to enhance the aesthetics but want to retain WordPress as your content management system, you’ll have to redesign the entire website, but it will be easier to keep existing data and functionality.
Steps to Take to Calculate the Cost of Your Website Redesign
Four Major Cost Tiers
First, let’s take a look at the key tiers of a website redesign cost range:
- $100 – $1,000
- $1,000 – $5,000
- $5,000 – $15,000
- $15,000 – $50,000
Lower prices do not usually equal poor quality, contrary to popular belief. You might not have to pay a large fee for a decent-looking website depending on a mix of factors.
Let’s look at how you should approach the four major cost-influencing elements to determine which category your redesign project will most likely fall into.
Assess your website’s size
The bigger the website, the lengthier the redesign process would take and, as a result, the cost will be higher. To figure out how big your website is, go to Google and type in “site:yoursitename.com” to see how many pages it has.
- 1–50 pages: a tiny website that will probably fall into price tiers 1 or 2.
- A midrange website with 50 to 200 pages frequently falls into tiers 2 and 3.
- Over 200 pages: a huge website for which tier 3 to 4 redesign expenses will apply.
Take into account integrations
Integrations of your website with a content management system (CMS), payment systems, live chats, or other software solutions, whether existing or planned, have a significant impact on the cost of a website makeover. Even current integrations frequently have to be rewritten from the ground up owing to a new website design, which can be tough. Certain outdated tools and systems may cause issues with your new design, so you’ll need to upgrade to the latest version. Because each mix of connected software is unique, it’s difficult to give even a general approximation. However, the more integrations you have, the more testing and bug-fixing your redesign project would necessitate.
Select the design class for your upcoming website
The sophistication of your redesigned website is determined by the kind of your business. Keep in mind, however, that it should be the business with which you will be satisfied in the long run, not the one with which you are currently satisfied. Otherwise, it will not aid in the evolution of your firm, and you will be redesigning over and again. The classes may include:
This type of style works well for startup and small business websites. It doesn’t have any advanced information presentation formats, but it’s appealing and gives your company a favorable image. It usually falls into the first rung of the pricing range.
Competitive design, which is aimed at mid-sized and large organizations, helps you offer a professional brand image that sets you with the exception of your primary market competitors. The content of such websites is frequently rich in animated components, which encourages users to stay longer on the site. The cost of a redesign can vary amongst tiers 2 and 3.
This design is intended for huge businesses and corporations who wish to wow visitors with a classy and expensive appearance. A tiny website of this type can be found in the second half of tier 2, whereas larger websites will have greater fees.
Choose who will be in charge of the redesign of your website
Last but not least, the cost of your website redesign is determined by the individual or individuals who will conduct the work. You have numerous alternatives here, as well:
Do it yourself
Your cheapest but riskiest makeover choice is to use free web tools that allow incompetent DIY remake. I wouldn’t encourage taking such chances, especially if your website is one of your company’s money generators.
Hire a freelancer
If you don’t need a well-known web designer with their own brand, this is a cost-effective choice that puts you within price tiers 1 and 2. However, in exchange for the cost advantages, working with a freelancer can result in concerns such as erratic timelines and fluctuating rates. Furthermore, a freelancer is unlikely to be able to deal with your website’s integration issues.
Hire a web design agency
Allowing a group of design pros to assume responsibility for your website’s overhaul is the most expensive but certainly the safest alternative. They will not only be able to complete the project on time and within budget, but they will also be able to handle the integrations independently. A web agency’s makeover of a typical website (mid-size, competitive class, no difficult integrations) falls into pricing tiers 2 and 3.
How Often Should You Redesign Your Website?
However, it is dependent on what is going on in your company and industry. The excellent thing is that today’s website systems are far more adaptable. You don’t have to wait till your next redesign to make changes and upgrades on a WordPress site. Continuous improvement is a contemporary technique to website management that entails analyzing and changing the site on a regular basis to ensure that it matches your current marketing and commercial objectives.
Working with a professional web team that incorporates new design trends and technologies will help you prevent having to revamp the complete website again in a year or so. Unfortunately, some web designers may use design components and effects that are nearly obsolete by the time the site is launched. This means that in less than a year, the new website will be obsolete. For at least the next several years, a professional web designer should produce a contemporary design that will seem new and original.
After you’ve considered all of the above factors, you’ll have a good estimate of how much your website redesign will cost. To get a more precise price, talk to a professional about the specific features of your website, who will also be able to calculate the project’s timeline.