In today’s era of digital progress, content creators and marketers find it challenging to retain consumers on their text-filled platforms. This is because video content is progressing at pretty much speed, and they are somehow replacing text-based platforms. But, if you have a text-based content site or platform, you have to think out of the box to retain the audience. You need to include unique and appealing visuals to attract the audience’s attention which further helps in reducing bounce rates of your website. Further, it helps in getting more organic traffic, and the chances of conversion increases. Besides, recent scientific studies show that images are processed by the human brain 60,000 times faster than text. That says it all, that images are superior to text.
Moreover, if you club your text along with amazing attention-grabbing images and art, it will really help you to keep your audience on your site for longer.
Vector illustrations offer many benefits, like crisp lines, vibrant colors, and flexible editing options. These high-quality graphics help you deliver correct messages and keep users hooked to browse further on your website.
In this article, I am going to explain the various uses of vector images in design and highlight trendy illustrations that can enhance your creative materials. Check it out!
What Are Vectors in Web Design?
Vector illustrations are digital graphics created in specialized software (e.g., Adobe Illustrator or CorelDRAW) using mathematical formulas, which allow them to be infinitely scalable without losing image quality. Unlike raster images that consist of pixels, vector images are based on paths, curves, and anchor points. To make it simple in words, vectors look like drawings composed of lines, shapes, and colors.
Vectors offer unique properties that make them highly versatile and valuable in web design:
- Scalability: Since a vector image doesn’t lose its quality on zooming or stretching in the right ratio, it allows you to scale it to any extent based on your requirements. Scalability is crucial for web design, as the images can be resized without any loss of clarity which ensures a seamless viewing experience across different sized devices and screen resolutions.
- Editability: Each line, shape, and curve is a separate element in a vector image which allows you to manipulate the entire composition the way you want. For example, adjust a shape, change colors, or add and resize new visual elements. This flexibility grants endless creative possibilities and ensures that you can use vector graphics to suit specific design requirements and brand aesthetics.
- Small size: In a vector file, all data is stored in mathematical formulas rather than individual pixels; therefore, it is simple for the computer system to process. Thus, they are smaller in size. In general, vectors weigh two times less than rasters. This efficiency makes vector graphics ideal for web design and digital applications, as smaller file sizes contribute to faster loading times and a smoother user experience. And, needless to say, if your website has a good loading time and a smooth user experience, Google ranks you higher than slow-loading websites.
- Unique formats: You can save vectors in different file formats, choosing them depending on your goals. The most common vector formats are SVG, AI, EPS, PDF, and CDR. For example, SVG, widely utilized for web graphics, provides excellent scalability and supports rotations and filter effects, making it ideal for animated scenes.
5 Popular and Cool Vector Designs For Your Projects
To create legal, commercial projects using vector images, you must ensure that downloaded visuals have appropriate licenses for your business needs. The best sources to find licensed content are photo stocks.
Depositphotos is a reputable stock content marketplace that offers millions of royalty-free visual and audio files. Browsing https://depositphotos.com/stock-vectors.html, you can discover 60+ million HD vector art and graphics created by professional illustrators and designers. I am mentioning this platform because I have been using their website for such illustrations for my various blogs for more than 5 years, and they never dissappointed me by offering amazing vectors. Files are sorted into trendy collections and thematic categories, making your search process quick and efficient. After you find a liked vector picture, you can download it in various sizes, resolutions, and file formats, simplifying the integration into your design project.
Here are some of the most demanded vector illustration styles on photo stocks:
#1. Flat designs
Flat designs have become a prominent trend in the design world, characterized by minimalistic and two-dimensional objects. This style has become a canon thanks to Apple, which deviated from the dominant skeuomorphism with the release of its iOS 7 in 2013. Flat vector illustrations are highly sought after because they greatly simplify design perception. They are particularly suitable for web design and mobile application interfaces, offering functional convenience through their graphic simplicity and two-dimensionality.
#2. Isometric illustrations
In design, isometry refers to a visual technique representing three-dimensional objects in a 2D space. Isometric illustrations are a long-term trend in web and application projects because they allow creators to show more surface details with less complexity.
Isometric vector designs are especially popular in video games, infographics, and mobile applications. The isometric style offers a visually appealing way to represent complex subjects in a simple manner, making it a go-to choice for technological companies.
#3. Geometric patterns
Despite their simple appearance, geometric patterns hold a unique charm and deep symbolism. Shapes like circles and rectangles carry specific meanings, such as balance, harmony, stability, and order. Incorporating geometric vector patterns into web design allows you to effectively convey your company’s vision and values. Moreover, these visuals enhance aesthetics and establish visual hierarchy, guiding user attention and prioritizing information.
#4. Line art
Line art vectors emphasize clean shapes and the absence of shading. Such images have become especially popular in web design in recent years because they deliver a sense of elegance and minimalism. By playing with a degree of touch, illustrators can create a special atmosphere in their art. For example, bold lines allow you to highlight a specific scene. The line art style is especially popular in corporate branding, logos, and product packaging.
#5. Floral motifs
Floral motifs hold symbolic meanings, with each flower representing concepts such as love, growth, or beauty. By incorporating flower motifs into designs, you can highlight special brand features and convey specific messages. For example, Chanel utilizes camellia images in their designs, advertisements, and product packaging to represent elegance and luxury.
Floral illustrations are especially suitable in the beauty industry, where brands aim to convey eco-friendliness and natural product composition. Using flower motifs, companies can evoke a sense of purity and organic beauty.
Vector graphics are a powerful resource for enhancing digital design projects. Their ability to deliver simplified and minimalistic aesthetics, with clean lines and concise information, contributes to visually pleasing and uncluttered designs. This minimalist approach adds an element of elegance and sophistication, enhancing the overall appeal of your digital project. To download trendy vector illustrations, you can browse the Depositphotos platform which is one of my favorites for getting vectors. Moreover, there are many platforms you can check as per your requirements.