Home » A Comprehensive Guide to the Best Popup Builder Tools

A Comprehensive Guide to the Best Popup Builder Tools

Popups are powerful means of influencing users. popups help to focus attention on important events. With their help, you can collect a customer base, advertise a certain product or service, push them to target action, conduct a survey or get feedback from customers or visitors, etc.

When working with popups, it is very important to use the right platform, which will help provide high-quality analytics, fine-tuning of triggers, detailed targeting, and enough flexibility to create the appropriate form design. A good popup builder has many useful features. Using them, you can create various types of popups (lightbox, slide-in-scroll box forms, sidebar forms, fullscreen forms, etc.). Such forms can be used for different purposes – for subscribing, for informational messages, for invitations to interact with the chatbot, for various quizzes, for obtaining consent, and even for verifying age.

We have selected the list of well-known popup builders for users.


It is a very user-friendly and functional popup builder on the market. During its existence, the service has gathered more than a million users. This is a very flexible tool that offers not only a template approach but also complete freedom when working with the layout – you can involve a third-party designer and insert your HTML/CSS/JavaScript code into the form.

All possible popup formats are supported. You don’t need programming skills and diving into technical details. Plus, the builder seamlessly integrates with external services and the site itself. OptinMonster is of particular interest for organizing effective marketing activities – to get new leads, and reduce the bounce rate and return traffic.

Advantages of this Software:

  • A huge library of ready-made templates for different popup window formats and the tasks they solve.
  • A convenient visual constructor in which you can assemble and customize your form from scratch without specialized knowledge and skills.
  • A large number of conditions for the appearance of windows. These are the so-called triggers.
  • Built-in tools for split testing (A/B tests) and audience targeting (geographic location, referrer navigation, cookie retargeting, linking to a specific page or section of the site, user device type, etc.).
  • Ability to insert your HTML code.
  • Integration with any type of site.
  • OptinMonster can bypass ad blockers and has a built-in system for detecting blocking software from users.
  • There are tools for automating behavior settings, conversion analytics, and scoring (checking the quality of captured customers).
  • A large number of integrations with external services, including mailing lists, analytics, segmentation tools, etc. There is a plugin for WordPress.
  • Prompt and responsive technical support, and very detailed documentation.
  • Sub-accounts and the possibility of teamwork.

Disadvantages of this software:

There is no trial period (instead, you can use the return procedure within 14 days after purchase). To get the best prices, you need to pay for the service at least 1 year in advance. Functionality is distributed by tariffs. The number of sites on which you can insert popup windows depends on the chosen tariff.


It is a powerful service to increase traffic and boost sales. It offers several different products, including heatmap, daily SEO monitoring, and popups. Smart popups appear according to a given scenario, and their configuration does not require programming and layout skills – the appearance and logic are set using visual editing tools.

Advantages of this software:

  • The trial period is 14 days on all paid plans and a completely free plan.
  • Possibility to add special display conditions.
  • Synchronization with CRM.
  • Analysis of the effectiveness of impressions with the collection of data on two indicators: the number of losses when the user completed the action before the popup appeared, and the number of form closes.
  • Ability to create two independent popup forms at once on one page.
  • Ready-made functionality for collecting ratings and reviews.
  • The price of the tariffs includes the functions of other tools from Plerdy (SEO audit, click map, recording video sessions of users, etc.).
  • There is a plugin for WordPress.

Disadvantages of this software:

On the free plan, the forms are non-adaptive, they are placed only in the center, and you cannot add your banner or image. Popup window management tools cannot be purchased separately, and the cost of service packages is high. Weak customization options. The service is tailored only for a certain range of tasks (mainly sales promotion and contact collection). There is no public centralized product documentation.

Hello Bar

It has another universal integrated service designed not only for marketers but also for webmasters. Within the platform, you can create in a few clicks: popup / modal windows, sticky bars (stripes), alerts, full-screen banners, and sliders. With the help of these forms, you can effectively promote certain services, collect a subscriber base and solve other problems.

The main advantage of Hello Bar is the ability to create different banners depending on the content of the page. For example, in a blog, you can display a window with a suggestion to subscribe to news, and in a store, show a panel with information about a discount using a promo code. At higher plans, the number of forms is unlimited: you can create a new banner for at least every page, and then compare their performance using A/B testing.

Advantages of this software:

  • A large number of ready-made templates and a special setup wizard with automatic color detection to quickly create a suitable design.
  • Adaptive layout.
  • Large selection of popup targets.
  • A/B testing to select the most effective banners. High-quality built-in analytics.
  • Simple settings for targeting by date, device type, customer location on the site, and time spent on the page.
  • Integration with other marketing and mailing services. Built-in email distribution system (HelloMail). All plans have access to webhooks.
  • Ready plugin for WordPress.
  • Built-in agreements for working with the personal data of customers (in full compliance with the GDPR).

Disadvantages of this software:

The price for the software is rather high. The free plan is only suitable for learning the basic features of the service. The choice of ready-made templates is poor. They are not tied to topics or tasks.

About the author


Shelly is an avid reader, and the love of reading takes her to content writing eventually. She loves writing on various topics.

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