Social media has become one of the best ways for businesses to reach their target clientele and develop strong relationships. However, this form of marketing can come at a cost to business owners who discover that a crossover emerges between their personal and business lives.
If you’re a business owner considering leveraging the power of social media platforms, you have some difficult decisions to make. Should you combine personal and work life on the same account or is it better to create multiple profiles for different purposes?
Multiple Accounts Allow for Tailored Content to Different Audiences
In the early days of social media, having one account was the common protocol. Nowadays, though, times have changed, and users are often operating multiple accounts. Indeed, research has found that around two in every five members of Generation Z have additional Instagram accounts alongside their genuine profiles.
This generation of internet users is shaping the future of the online world, and it’s clear that they have no qualms about having a variety of alternative profiles. There are numerous benefits to doing this, such as improved privacy. It means that users can show what they want to different audiences without worrying that they’ve posted something that could lead to embarrassment or worse.
It stands to reason that members of Generation Z who delve into the world of online business will have separate accounts for work and play. This can allow them to tailor content to their intended audiences. For example, they can upload friends and family pictures to their personal accounts while engaging with customers in their business profiles.
Some Businesses Benefit from a Personal Approach
One of the reasons why social media has enabled influencers and celebrities to rise up from relative obscurity is the personal touch that it allows. People can connect with their audience on a close level, which adds a feeling of connection. It can reach a point at which fans feel as if they know their favorite stars as friends.
For this reason, many of the world’s internet celebrities post a mixture of work and personal photos, along with stories and posts on the same profile. As Visual Capitalist summarises, the top 50 ‘influencers’ on the planet at this moment in time are comprised of high-profile figures such as Cristiano Ronaldo, Justin Bieber, and Ariana Grande. The power of this approach is highlighted by the fact that these people each have more than 400 million followers on Instagram.
Letting strangers onto your personal social media accounts and showing them your photos and posts about your everyday life can help people realize that you have nothing to hide. It also makes them feel it’ll be easier to track down if the product or service you’re selling turns out to be a scam. With accounts that are dedicated to business, there’s the risk that they could be deleted and lost forever.
The Decision Should be Based on What you Value Most
Different business owners would recommend diverse approaches. It could all depend on the industry you are in as to whether you decide to separate your business and personal accounts.
For instance, a life coach may want to use the same account for everything to show that they are living their own life successfully. An accountant or lawyer, on the other hand, would want to keep everything professional so would be wiser to keep social and business apart.
The decision could also come down to what you value most. If you hold your private life in high esteem and don’t want business clients to encroach on it, you should have multiple accounts. Alternatively, you may believe social media platforms aren’t that important and it doesn’t matter about using them for everything.
Having numerous accounts on all the various social media platforms is normal in the modern age, and many business owners will choose to keep their work and personal lives separate. However, it’s a matter of choice, and people in certain industries may find it advantageous to have everything out there in the open.