Generating web traffic to your company site, blog or articles is challenging. You should have robust content that is both user and SEO friendly. However, loads of text can overwhelm visitors and lead to high bounce rates, where users quickly leave your site.
So, what are ways to create engaging content in a user friendly way? Embedding videos is a wise solution.
Here are the benefits of embedding videos and tips to maximize your ROI:
Concise and Informative:
Videos convey lots of information in a concise format. No matter how engaging the content, most readers lack the patience to read multiple paragraphs. A fashion blog can embed clips of recent runway shows to complement a post on hot trends for 2014. This gives readers a choice on how they wish to get information. Of course, you should search for relevant clips to match the post.
Various platforms offer countless choices for videos. YouTube and Instagram are popular choices, while many videos are shared across these sites. Whatever the site, embedding is simple and involves pasting an ‘embed code’ in your website’s HTML.
For YouTube: Click ‘Share’>Click “Embed’>Copy ‘Embed Code’>Paste into your website HTML. Instagram follows a very similar process for photos or videos.
Convenience and Cost:
Embedding videos is time and cost efficient. Most mobile devices shoot high quality videos and no expensive equipment is required. Business is dynamic and trends change quickly. You can shoot videos that match the most current news. This is valuable for giving instructions or tutorials. For instance, an auto repair shop can post ‘how to videos’ on checking the batteries of electric cars, which are a hot product.
YouTube videos often outrank company sites in search results. In this way, you can leverage vast video networks for SEO benefits. For the best results, write a keyword rich description of your video. Many companies overlook this aspect and minimize their results.
By using relevant tags, customers will more easily find your videos and share with their friends. Instagram, Facebook and Twitter are easily linked to share videos. The social media shares are a grassroots means to expand your exposure.
Many lower budget movies use videos as an affordable way to gain fans. Executive Producer Elliott Broidy chose archived footage of drag races to create buzz for the film, ‘Snake & Mongoo$e” in 2013. The videos quickly drew interest for the movie, which was otherwise limited in marketing efforts.
You can brand a web presence with company videos. A video of your office building or signage helps customers feel more connected.
Welcome messages on home pages or employee interviews on the ‘About Us’ tab distinguish your company. A company can shoot videos of their products in action to match item descriptions.
If you own a blog, consider embedding videos of your followers. They will appreciate the gesture and recommend your site further. Be sure to get their consent ahead of time. In return, sites may embed your videos, which is a backlink for SEO benefits. (More on this below)
Get creative and have fun! Use videos to set your site apart.