The way how we have done business and marketing a few years ago has totally changed because of certain tools and technology that are innovated with time. Marketing Automation and AI are the two most important and powerful innovations in the market that can do wonders when they are used together to take your business to heights.
What is Marketing Automation?
Automation is always great in this competitive market to stay ahead of your competitor. You may not be able to do certain repetitive tasks again and again manually. Thus, there comes the term Marketing Automation which reduces some load from your shoulder without compromising the work quality. I mean the automation does the job well and better without much of your intervention. You just have to set it all at once, and it keeps doing it as programmed.
For example, let’s suppose you have an online store for selling clothes. A user comes up, and signup but then he logs out. Now, for marketing purposes, it is your job to get that user back to your site and get him to do some shopping so that you can make some profits. But, you cannot keep emailing users again and again because there would be many such users. So, there, you can use Marketing Automation. You would need to choose email software and integrate it with your online store. And, you have to plan some email templates and all which can be sent to the new users who signup but never shopped.
Same way, there could be some follow-up emails to your customers who have shopped from your store earlier but for the past 6 months or 1 year, he hadn’t shopped. So, there would be some email templates that would be sent to him at regular intervals. Those emails can be anything like offering some discount, or anything that allures him to get back to shopping on your site.
You cannot send these types of emails manually because there would be 1000s of such users or customers. So, you need marketing software tools that can automate these tasks. I have been using various tools of such kind for my email marketing campaigns, and recently, I have started using Dottely for various marketing tools. I found them amazing, you can try them out. Moreover, for email software, GetResponse or MailChimp is fine too.
So, in short, Marketing Automation can benefit your business in many ways such as:
- Automation of repetitive marketing tasks: As I explained, repetitive emails and reminders can be sent through automation without much of your effort or intervention.
- Targeted messaging and personalization: For every type of user you can keep separate messages or emails and send them accordingly. Also, these software tools can take up the username from the email database you provide to it, and email 1000s of customers in a way that it would look like the emails are sent to them only as the emails include the user names as well.
- Improved lead generation and customer retention: When you keep sending different offers and emails to your users, the chances of their comeback to your portal increase.
I have already discussed about Marketing Automation a lot above, let’s discuss a bit about AI, and then we will discuss how AI and Marketing Automation can work together to give great benefits.
What is AI?
Artificial Intelligence is a kind of tool that is made up of algorithms and machine learning to analyze data, recognize patterns, and make predictions. It enables businesses to make data-driven decisions and automate processes that were previously handled by humans.
There are many AI tools in marketing like Chatbots, and the most famous, ChatGPT which is making buzz around the world nowadays.
AI can make your work easier by doing some of the work that used to be done by humans. You must have seen the Chat feature on many websites, and you would notice that you get automated replies related to your queries, and for general information, the chatbot does a good job, and if you are still not satisfied you can then talk to customer care executive (Human).
So what happens here is, first chatbot tries to solve your general queries so that a human’s time is saved here for small queries which can easily be handled by Chatbot.
Now, let’s talk about ChatGPT (An AI that is the most talked about thing nowadays). It is great for writing articles, emails, poems, answering your queries, and so much more. So, just think, how much of work it can do in less time. Such as if you have to write 10 different emails on a different subject. You will need to write each email one by one. But, if you ask ChatGPT to write emails, it will do a great job of writing a fresh email as per your specification. And, it will do that within 5 minutes or less.
So, the thing is, AI cannot completely replace humans for marketing jobs but when it is clubbed with human effort, the outcome will be amazing in comparatively less time.
Different types of AI tools are in the market for different jobs.
There are many such Benefits of AI
- Analysis of data and patterns
- Write emails/joining letters, and so much professionally.
- Predictive analytics and decision-making
- Automation of previously human-handled tasks
How Do Marketing Automation and AI Tools Work Together?
First of all, I have mentioned automation tools that can send emails to users for various information and promotions. So, have you ever thought that if AI writes all those emails, how much easy it will be for business?
Yes, marketing automation tools if integrated well with AI writers, email writing, and sending jobs will all be automated. This is the biggest benefit if both of these tools work together.
Marketing Automation and AI work together in several others ways to improve marketing efforts and achieve better results.
Here are some examples:
- Data Analysis: AI can help marketing automation tools analyze large volumes of data from different sources, such as social media, website traffic, and email campaigns. This analysis can be used to identify patterns, trends, and insights that can be used to improve targeting and segmentation.
- Personalization: Marketing automation platforms can use AI to analyze customer behavior and preferences, enabling them to deliver personalized content and recommendations in real-time. This can help businesses to engage with customers more effectively and improve their overall experience.
- Predictive Analytics: AI can help marketing automation tools predict customer behavior and identify patterns that can be used to optimize marketing campaigns. For example, AI algorithms can analyze past customer behavior to predict which products or services they are likely to be interested in, or which campaigns are likely to generate the highest ROI.
- Chatbots: Chatbots are an increasingly popular marketing automation tool that uses AI to interact with customers in a conversational way. Chatbots can be programmed to answer common customer questions, provide product recommendations, and even handle transactions.
- Lead Scoring: Marketing automation platforms can use AI algorithms to score leads based on their likelihood to convert. This can help businesses to prioritize their sales efforts and focus on the leads that are most likely to result in revenue.
Overall, the combination of Marketing Automation and AI can help businesses to improve their marketing efforts, increase efficiency, and drive revenue growth. By leveraging these tools effectively, businesses can gain a competitive edge in today’s digital marketplace.
Benefits of Using Both Marketing Automation and AI Together
There are several benefits of using both Marketing Automation and AI together to optimize marketing efforts. Here are some of the key advantages:
- Enhanced Data Analysis: Marketing Automation tools can collect large amounts of data from various sources, including social media, email campaigns, and website traffic. AI algorithms can analyze this data to identify patterns and insights that can be used to optimize marketing campaigns. This analysis can help your business understand your customers better and improve its targeting and segmentation efforts.
- Improved Efficiency and Cost Savings: Marketing Automation and AI can automate many repetitive marketing tasks, such as lead scoring and social media posting, which can save businesses time and money. These tools can also help businesses to target their marketing efforts more effectively, reducing wasted advertising spend.
- More Effective Targeting and Personalization: AI can analyze customer behavior and preferences to deliver personalized content and recommendations in real time. This can help businesses to engage with customers more effectively and improve their overall experience. Marketing Automation tools can then use this data to automate personalized messaging across various channels, including email, social media, and SMS.
- Predictive Analytics: AI algorithms can analyze customer behavior to predict which products or services they are likely to be interested in, or which campaigns are likely to generate the highest ROI. Marketing Automation tools can then use this data to optimize campaigns and improve conversion rates.
- Chatbots: Chatbots use AI to interact with customers in a conversational way, providing personalized support and recommendations. This can help businesses to provide better customer service and improve customer satisfaction. Although Chatbots may not completely replace human customer support agent it saves a lot of time by answering general queries in a more efficient way. Moreover, if you program it well, it can do a great job.
Overall, the combination of Marketing Automation and AI tools can help you improve your marketing efforts, increase efficiency, and drive more revenue. By leveraging these tools effectively, your business can gain a competitive edge in today’s digital marketplace.