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5 Basics Of Pay Per Click Marketing

If you’re wondering what PPC is or if you want to use it to market your business, you’ve come to the right place! This guide will teach you the basics of PPC and how it can help you as it helped me.

What’s Pay-Per-Click Marketing?

Pay Per Click marketing (PPC) is a form of online advertising that charges you when someone clicks on your ad. So, instead of paying for impressions, you pay for each click. 

Google AdWords is one of the most well-known providers of PPC services and processes over USD$40 billion in annual revenue. Claire Jarrett’s website offers specialized training in utilizing Google Ads which I used to learn Google Ads, and the training has been great. I learned a lot from there.

PPC can effectively reach customers who are actively looking for what you offer– whether they’re looking right now or will be in a few days or weeks. 

How Does It Work?

This type of advertising allows you to:

  • Reach people who are already interested in what you do or sell– even if they don’t buy right away, they may come back later with questions or additional interest.
  • Avoid wasting money on ads that get lost among millions of other ads competing for attention.

Why PPC Instead Of SEO?

Many people choose SEO as their primary strategy because they know that putting in the work now will result in long-term results, but if your business needs immediate results right now, then PPC may be better suited for you. 

This kind of advertising allows you to optimize every aspect of your adverts so that they reach customers who have specific search terms related to the products or services offered on your site. This means that potential customers are much more likely than those using organic search engines like Google when looking specifically for information about something similar.

What Are The Benefits Of PPC Marketing?

PPC allows you to get your ads in front of people who are actively searching for your product or service. This is because Google’s algorithm is smart enough to serve the most relevant ads to its users when searching for something specific. This can help ensure that the right people see your ad and get what they came for, which leads us to the next point:

PPC marketing lets you choose how much you pay per click on your ad. You may only pay when someone clicks on the ad, so if no one clicks on it, you don’t have anything left over in terms of wasted spending. It’s also super easy to track ROI (return on investment) with PPC marketing because Google provides comprehensive analytics that shows everything from traffic sources down to individual keywords being used by searchers, all without having any knowledge of coding languages like HTML or CSS.

How Much Should You Spend In PPC?

It is important to be realistic about how much you can spend. You will likely have a limited advertising budget, so it is important to ensure that the money you spend on PPC is used efficiently.

If you are just starting with pay-per-click marketing, it’s best to begin with a small budget and increase it over time as your business grows. It’s very easy to get carried away when using PPC by spending too much money on advertisements without knowing whether they will work or not. This can lead to wasted budgets that could otherwise be spent more wisely on other parts of your digital marketing strategy.

For your campaign results to be accurate and useful for decision-making purposes, you must track them properly by setting goals before launching any kind of online advertising campaign. With PPC ads specifically, this means setting up conversion tracking so that you can see exactly how many people bought something after clicking on one of your ads.

How Do You Measure Success In PPC?

The answer is simple, as long as you measure the right thing. Your goal in any marketing campaign should be to make money, so it makes sense that measuring ROI (or return on investment) is key. However, there are many ways to measure ROI, and not all of them are created equal.

Cost per acquisition (CPA): This metric measures how much it costs for the ad to lead someone to act, such as buying something or filling out a form; for example, if 15 people clicked on an ad and one of them completed a purchase after viewing that ad for $10 each then your CPA would be $100 ($10/click x 15 clicks). The lower this number gets over time then, the better because it means you’re spending less money per lead generated from each click.

What Are The Most Common Ways To Advertise With PPC?

  • Google AdWords
  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ads
  • YouTube Ads
  • Pinterest Ads (yes, you can advertise on Pinterest!)
  • Reddit Ads
  • Bing Ads

The list goes on and on. What does this mean for you? 

Well, there are so many options available for PPC that you should be able to find one that works best for your campaign or product.


As you can see, PPC is a great way to get new customers. It’s easy and affordable, and even if you don’t have a complete grasp on the tools right away, they’re easy enough to learn quickly.

About the author


Shelly is an avid reader, and the love of reading takes her to content writing eventually. She loves writing on various topics.

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