But what do you do when you’re actually writing the post?
Many people make mistakes when writing a blog post.
They don’t always do their research. They don’t always provide links to relevant articles.
They don’t edit their posts. They simply write something and hit the “publish” button without thinking!
Often, this is a recipe for disaster!
If you want your audience to respond favourably to what you have written, your blog post must meet certain standards.
Today, we are going to look at 8 writing tips that will help you improve your blog posts.
This should go without saying, but many bloggers ignore this… and it’s the most important part of the post!
Writing a catchy headline for your post will ensure that people click on the link and read more. After all, you’re not writing a post for others to ignore it – you want people to visit your website and see what you have to say!
There are many tools to help you write an eye-catching headline, and there are many ways to phrase your headline to entice readers to read your article.
You can even analyze the headline you wrote using CoSchedule’s free Headline Analyzer tool. (Note that this works well for email subject titles too!)
Use what works best for you.
You can even write the headline last after your post is written!
Your blog post must be well-written.
It must also be easy to understand.
Most people read at an eighth-grade level, and most people want to read sentences that are not convoluted with larger, harder-to-understand words. Instead, they want to read simple, plain words.
You can check your writing using a free tool called Rewordify. This tool will take your sentence and reword it using simpler terms.
For example, look at the following two sentences, and tell me which one is easier to understand:
“The ravenous throng scampered toward the delectable viands.”
“The extremely hungry crowd ran toward the delicious food.”
Both of these sentences mean the same thing! It’s also obvious that the second sentence is easier to understand!
NOTE: These two sentences are partial examples of two sentences used on the Rewordify site, to demonstrate how the tool works.
If English is not your first language, Rewordify offers “Learning Sessions” to help teach you more words and even understand the meaning of certain phrases. It’s easy to improve your vocabulary when you have a free online tutor! There are a lot of other neat things this site offers, too… all for FREE!
An outline is a way of arranging and developing your ideas so that one idea flows logically to the next. In an outline, all important points are listed.
Some work with an outline they keep in their head, but most work with an outline that is visible.
It’s better to clearly write (or type) out an outline. (If you rely on one that exists in your head, you risk forgetting one or more components of your blog post!)
You can create an outline by doing the following, in order:
- Identify your main idea.
- Have a brainstorming session where you write down all your related ideas.
- Organize your related ideas coherently.
I’ll show you a sample outline when we get to the tip about formatting your post.
Write the “meat” of your blog post. Expand upon each of the points you included in the outline.
Generally speaking, a blog post will have an introduction, the “body” or meat of the post, and a conclusion (where you will include your “Call to Action,” or CTA).
Include relevant images and/or other visuals in your blog post.
Add both internal links (to blog posts you previously published that are related to your topic) and external links (to others’ sites on similar topics). Both types of links are needed for good SEO!
Certain sentences could be bolded.
Some could be italicized.
You may even want to use bullets to list your important points.
Perhaps you want to highlight your key points, or even put them in a “box.” You might need a few coding skills to do these things (which I didn’t have until I became a blogger!). The article called How to Highlight Text in Your Blog Posts: 4 Easy Methods (#Tutorial) can help you.
Your main idea will be the topic of your posts, and your title will be based on that. Your title will use an H1 HTML tag.
Your related ideas will become sub-topics for your post and will be denoted by your post’s subheadings. Your subheadings will use H2 tags.
Your sub-sub-topics or sub-sub-headings (if you have some) will use H3 tags.
By using headings and subheadings, your post will not only help your reader understand your post better, but it will also help the SEO of your site, as the Google spiders who crawl over your words will let Google know that you know what you’re talking about. As a result, you might even rank higher in Google Search!
Here is a sample outline that is formatted:
There are many ways to edit your post. You can get your friends to help you. You can use a tool such as Grammarly. You can use a professional editor (such as myself), or you can use any or all of the tips offered in 5 Self-Editing Hacks to Boost Your Blog Writing. Note: There is a FREE checklist offered in that post that gives you 17 additional tips!
Whatever you do, make sure your post is edited to perfection before you hit that “Publish” button (or schedule your post to be published)!
Posts that are perfectly written also tend to rank higher in Google! 😉
Blogging is not for everyone. Plain and simple.
But if you want to succeed as a great blogger, you will follow the tips I’ve given to you today so you can write an unforgettable blog post!