How Global Brands Can Improve ROI from Ad Localization?
I bet that you appreciate an email starting with your first name more than an email beginning with a generic “Hi there.” And an email informing that you forgot to buy the products added into your cart might impress you. Brands impress customers with tailored messages. They show consideration for the customers’ needs. Of course,… (0 comment)

5 Essential Business Functions that Should Be Tech-Based
The business world has come a long way in the last several decades. Many aspects of running a business that were once handled manually are now managed with software and other technology. Of course, there may be some parts of your business—like customer interaction—that are always better off being handled by a person. But many… (0 comment)

Choose An Importer Of Record That Offers Best Lead Times
Those who’ve struggled with cross-border transactions understand how difficult it can be to provide their clients overseas with accurate arrival times, especially when they’re shipping dual-use goods like technologies. Value-added resellers, manufacturers of IT equipment, and those who work in the cloud and data centre spaces know these pains well. Because their electronic or ‘radiation-emitting… (1 comment)

4 Basic Skills That You Can Use to Start a Consulting Business
Business consultants aren’t all experts in business strategy or finances. In fact, most business consultants begin with a very basic set of skills; as consulting coach Sam Ovens said in a recent video, all you really need to become a business consultant is “a cellphone and a laptop and the skills you already have.” So… (1 comment)