Today, webinars are highly popular tools for marketing training sessions, business conferencing, and more.
According to ClickMeeting, over the course of last year, over 17.5 million people participated in a combined total of 95 years worth of webinars. And that’s on their platform alone!
But a webinar isn’t something you can just “plug in” without advance planning. You want to do it right. Webinars only succeed when they are engaging, run without any technical hiccups, and add value to the customer journey.
We can’t help you hit on the perfect topic or hone your public speaking capabilities, but we can recommend that you choose ClickMeeting and explain why. In short, it’s the platform that helps you most to produce an optimized webinar experience, to ensure it goes smoothly, and to make the most out of your webinar content over time.
The first and most important requirement is to make sure that no technical glitches screw up your webinar. ClickMeeting has your back – it’s compatible with every blogging and website platform, it doesn’t get stuck right when you reach the most engaging part of your walk, and it works smoothly.
What’s more, you can embed a ClickMeeting webinar registration form and delivery experience on any web page, anywhere on your website. This type of versatility opens up exciting new possibilities for marketing and sales funnels.
One of ClickMeeting’s most popular new capabilities is the “on demand webinar” feature. With ClickMeeting On Demand, you can make your webinar accessible to your audience whenever suits them best, even if that’s the middle of the night.
You can even create a custom timeline to determine which elements of your original live webinar will run as a replay, which will be omitted, and which will be replaced by new live activity, like a Q&A session, for example. Since ClickMeeting On Demand was introduced, it’s been used by 25% of webinar hosts, because it’s ideal for training sessions, product demos, marketing talks, and much more.
As you already know, the key to a successful webinar is to make it engaging and varied. The average time that attendees spend engaged with content in a webinar is 52 minutes, but you don’t get that kind of result if your webinar consists of nothing but one person talking for 52 minutes straight.
ClickMeeting gives all you need to hold on to your audience’s attention. With ClickMeeting, you can incorporate short video clips, add images, draw sketches and illustrate concepts on the whiteboard, invite viewers to download documents directly from the webinar, and switch to question mode to answer audience questions.
The best webinar comes to nothing if nobody knows about it! That’s why ClickMeeting connects with Facebook, Twitter, LinkedIn, and YouTube to boost your webinar promotion efforts across social media.
With the right tools from ClickMeeting, you can get maximum value from your successful webinar. End the session with a strong CTA that encourages viewers to act while they’re still inspired by your performance. Integrate your webinar with Google Analytics, Facebook Pixel, and Google Tag Manager through ClickMeeting’s new features, to track participant analytics and get deeper insights into the impact of your webinar.
ClickMeeting also enables you to embed surveys and polls to harvest more participant information that rounds out the data you gathered on signup, while integrations with HubSpot, Pipedrive, Salesforce, InfusionSoft, and other platforms allow you to send all your lead details directly to your CRM.
Consistent branding makes your webinar an integral part of your business’ brand image. ClickMeeting recently rolled out new custom branding features, including a quick and easy tool to embed a stunning background image from Unsplash, to help you to present your brand colors, logo, and other branded visual themes.
This new feature has been utilized by 10% of webinar hosts since it was introduced. Like them, you can impress your audiences with a strong and coherent brand image, no matter what the purpose of your webinar.
ClickMeeting is the leading webinar platform, for all the reasons we’ve listed above and many more besides. ClickMeeting delivers all the tools you need to brand your webinar, promote it, run it smoothly, engage participants, and use it to power further marketing and sales efforts.
Even better, ClickMeeting is always investing in product upgrades, based on user feedback, to offer the best and most up to date features, making ClickMeeting the best choice for effective webinars.
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