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Video Delivers Your Brand

Video delivers your brand in a way that nothing else can.

Your entire blog could be about the best way to organize html coding in a text editor.  Now, this is not a very “personality-oriented” topic, for sure.  So you might think that video is insignificant for that kind of blog.

In fact, that’s the very kind of thinking that keeps most “tech” bloggers off the video screen, and tightly secured behind text and image (usually screen capture images of tech stuff).

It’s also the reason that many tech bloggers, and micro niche bloggers in “non-personality” arenas, like, maybe medical procedures and the like… don’t focus much on their personal brand.  They’re more involved in their craft and their product, than they are in parading their personality about town

Caution: You might not think your personality is important in your niche, but it is!

If your blog is about Fixed Chimney Bull’s Trench Kiln technology (FCBTK) in Southeast Asian brick production (I hope it’s not!)… guess who your readers are…

First and foremost, they are people, as in human beings with emotions, feelings, ambitions and dreams.

They are not kiln technology drones.

So, while they may be interested in your techno-babble about kiln technology in brick production, they are interested FIRST in you… who you are, what you look and sound like, what drives you, how can they engage with you, do they want to engage with you.

You see, it’s really all about the messenger, not the message.

Think of universal string theory and astrophysics.

Would you expect that to be a personality-driven niche?

I think we could both agree it is not.

Yet, Michio Kaku can capture the very breath of fainting fans groping frantically at their autograph books when he talks about things like this:

[color-box]”… there are an infinite number of parallel realities coexisting with us in the same room, although we cannot “tune into” them. Although these worlds are very much alike, each has a different energy. And because each world consists of trillions upon trillions of atoms, this means that the energy difference can be quite large. Since the frequency of these waves is proportional to their energy (by Planck’s law), this means that the waves of each world vibrate at different frequencies and cannot interact anymore. For all intents and purposes, the waves of these various worlds do not interact or influence each other.”

Michio Kaku.  Parallel Worlds: A Journey Through Creation, Higher Dimensions, and the Future of the Cosmos

[/color-box]

Now, I don’t know about you, but that doesn’t sound like super-star content that would get you anywhere near being the next American Idol.

But Michio Kaku has achieved celebrity status, not because of his message, but because of his style of delivery and his personality.

And this is largely owing to his presence in front of the television camera.

Now, as bloggers, we don’t need to, and probably don’t even aspire to achieve celebrity status.  Few of us anticipate leveraging our blogs into prime time television shows broadcast around the world.

Nonetheless, every blogger… EVERY blogger, needs to develop a personal brand with his or her readers.  Not with the world… but with the entire universe of his/her readership.

That’s because people don’t buy products, they buy people.

People don’t read blogs, they visit bloggers.

People don’t want just technical or strategic solutions.  They want to know there is a real person who really cares about their problems… and wants to help solve them.

THE ROLE OF VIDEO

Using video on your blog is probably the most real and authentic way for you to communicate with your readers.

Now, I understand that a lot of people aren’t comfortable in front of a video camera.  But you don’t have to face the camera to do effective videos.

Screen capture video gives you the opportunity to talk to your readers directly and let them know who just a little bit about the type of person you are.

PowerPoint, or text-based video presentations are also a way to get a bit real with your audience.

These types of videos give your followers a chance to hear your voice.  Maybe they can get a glimpse of your sense of humor, your sincerity or your determination.

These are all things that are far more difficult to share just by writing blog posts, no matter how helpful and informative they are.

Of course, the very best way to use video is by squaring off and facing people, and talking to them, person to person, one on one, up close and directly.

So, I strongly encourage you to try doing some face to camera videos.

You may be uncomfortable doing them, but I guarantee you that your audience will love it.

Just think of how you feel when you get to see and hear someone on a video on their contact me page, or maybe embedded within their post.

Don’t you start to feel just a little more like you “know” this person?

Don’t you start to build just a little rapport with him?

Don’t you feel like they’re a bit more approachable and real?

Of course you do.  Everyone does.

That’s why video is the best way to connect with your audience.

I’m not talking about long, rambling tutorials, here.  Even a 60 second bit about why you like a certain strategy or technique.  It doesn’t have to be substantial, it has to be human.  If it’s entertaining, fun or personable in any way… all the better, but totally not necessary.

If the tenor of your blog is more instructional and technical, that’s okay.

You can still get real with your readers.

Remember Michio Kaku?

Physics is not the friendliest language in the world, but Michio sure makes it feel like it is (check out some of his YouTube videos to see what I mean).

If you have a 5-minute tutorial, screen capture video, why not add a 20 second face to camera clip of your introduction.  Join the clips with a schnazzy little transition and there you go.

If you have a problem with language or just really can’t bring yourself to the camera, maybe hire a friend, someone in your circle of fellow bloggers, or grab a Fiverr gig for someone else to do the video for you.

Remember…

The closer your video brings YOU to your audience, the strong the relationship will be between the two of you.

Blogging is first and foremost, about branding “YOU” as an authority, expert, leader, and mostly, someone who cares about their readers.

Video gets you there faster and more effectively than any other method.

Happy video production!

And now… I’d love to hear what you think.

More importantly, how might you you be able to start improving your game with video?

How can you use video to deliver your brand?

-Donna

Comments (21)

  • Hi Donna maam,
    Its good to see you here. I liked the idea of using videos for branding. I liked the idea of using vids on the contact page. Thats an awesome way to get into the subconscious mind of the reader/viewer and make them feel, hey I know that gal/guy isn’t she/he talking like the one in our neighbor, or the one at xyz news channel or that retail shopkeeper.
    People somehow try to create channels to connect with you and this is nearly impossible with a two dimensional text post.
    Moreover this is easy and precise way of telling the audience what you want them to. text posts aren’t always as effective.
    I think that’s the reason people and companies now have a video explaining the features or their reasons to buy the product.
    Its a great and well working concept and might be in momentum in the coming days.
    Thanks for the post.
    Swadhin Agrawal recently posted…41 ways to rekindle your blogging mojoMy Profile

    Reply
  • Hi Swandin,

    Nice seeing you here too! Yes, when branding video is a great way to kind of step into a person’s living room and be right there.. Like you have mentioned it is the feeling like I know that guy/gal….like a neighbor or a person that is the local shopkeeper or even the local news media.

    It is a great way of getting into the subconscious of the reader that way. They not only read our words, but see who exactly that person is behind them. It is a very quick way for attraction marketing and also to build the know, like and trust factor.

    As long as we are being ourselves, we are transparent and people do respond to us via video. Sometimes all it takes is a one minute video to do the job.

    Great seeing you here,

    -Donna
    donna merrill recently posted…Listbuilding For Bloggers | Why and HowMy Profile

    Reply
  • Atish,

    I want to thank you so much for having me as a guest on your wonderful blog. I am delighted to be here and answer all comments that come on in.

    -Donna
    donna merrill recently posted…Sales Funnels In 2015My Profile

    Reply
  • Hi Donna ,
    great post ,you bring a very good example ,
    I know you are right ,I saw it in our PAC group,
    how good it works for the people , I know it takes a bit
    time to get used to it ,but it is worth it.
    You yourself are doing this excellent .
    It is with profile pictures as well ,for example in FB ,
    who wants to interact or chat with a symbol?
    not even seeing at least a face of the person makes it weird.
    How much better is a video.
    Will follow your advise and start with it .
    Thanks for this very helpful post .
    Erika

    Reply
    • Hi Erika,

      Great seeing you here! It is great to know you will be doing videos. When I chatted with you on Skype you have a lovely energy you share. Plus, you have knowledge of so many things it is mind blowing!

      We have visited each other many times via blogging, but when I seen you in person, I got a warm and friendly feeling. That my friend will increase your engagement and thereby build the Know, Like, and Trust factor.

      I am grateful you came on over to Atish’s blog!

      -Donna
      donna merrill recently posted…Email Marketing Is Not Dead, BloggersMy Profile

      Reply
  • Hi Donna, thank you for sharing this. Video is so important when reaching out to people. The audience you attract is genuinely interested. I have yet to create my first video so this read is very good for me.
    Jane Miller recently posted…New Concept! Earn While You EarnMy Profile

    Reply
    • Hi Jane,

      I would say that if you haven’t done video before, it can be a bit intimidated at first. But what I would do is put yourself on a 30 day video challenge. Yes…make one video a day for 30 days. You can either leave it up or discard it…it is up to you.

      It is all about taking action, and once you have completed your own challenge, it becomes so easy to do. I only tell you this because it worked for me when I started producing videos.

      -Donna
      donna merrill recently posted…Email Marketing Is Not Dead, BloggersMy Profile

      Reply
  • Hello Donna,

    This is very nice post and something unique for Techtricksworld. I appreciate it.

    Video obviously brand your better than the text but not everyone is good at creating videos, Even I am not!

    Reply
    • Hi Atish,

      Video is great to brand ourselves. Another way to do videos is to screen share something technical so people can follow along and apply it.

      I’ve relied on this type of video on blogs many times in order to do something technical. It worked better than screen shots for me.

      Screen sharing videos are great to do because it will expand your reach if you are using Youtube. It’s a win win because people see it on your blog and also Youtube.

      I cannot tell you how many times I was stuck on something technical and looked it up on Youtube in order to get the answer to my problem.

      -Donna
      donna merrill recently posted…Email Marketing Is Not Dead, BloggersMy Profile

      Reply
  • you’re absolutely right donna merrill, This is very educative and loaded with insightful information on blogging which I can relate to my other web activities well put together. Thanks for sharing.

    Reply
  • Hey Donna,

    Such a nice post. Video is going to be the preferred way of getting information from Internet as very few like to read lengthy content. Though I love reading text. 🙂

    Nice write up.

    Reply
  • Hi Donna,
    great to see you at Atish’s blog.

    You’re right, video is a powerful channel to communicate with your audience.
    I always tell myself I need to start recording videos, but I guess I need to invest in purchasing the equipment too.

    I see many bloggers doing amazing things trough videos, that’s why I agree with you, Donna.

    Thanks for sharing your insights here,
    tweeting our right now the post. 🙂
    Erik Emanuelli recently posted…6 Ways to Make Your Blog BetterMy Profile

    Reply
  • Thanks to all of you for reading Donna’s blog post out here and responding via comments. Appreciate it.

    Reply
  • Hi, Donna and Atish,

    Love video, great topic, Donna. I agree with you wholeheartedly! 🙂 Bonnie Gean challenged me to do a 30-day video challenge long ago, and while I was already into video big time, it helped me, plus introduced me to a bunch of great people.

    Video does bring in other traffic, I confer. I’m a very visual learner, and I actually prefer video to text. Second choice is podcast for me, then text.

    You’re absolutely right, video brings an authenticity like no other medium (face to camera) and although I do prefer to do screen capture, I need to do more face to camera in the beginning of a screen capture tutorial just to say hi, then move into the valuable aspect of the training.

    The role of video has a huge part in my MasterMind Coaching, and will be increasing video on my blog too – thanks for the encouragement in this area, Donna, awesome!

    ˜Carol
    Carol Amato recently posted…Is PLR Trash or Treasure?My Profile

    Reply
    • Hey Carol,

      Thanks for reading Donna’s post here. Glad you totally agree with what Donna said in the post about video.

      Reply
    • Hi Carol,

      I started with a 30 day video challenge too. I do believe it’s a great way to get comfortable with videos.

      Good to know you will be doing more face to camera soon. It is so important for “attraction marketing” part of our business. One minute of that is fine! Then you can go on with screen captures.

      It does help people to get to see and hear us behind the words.

      Go for it!

      -Donna
      donna merrill recently posted…Email Marketing Is Not Dead, BloggersMy Profile

      Reply

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