We are currently in an age where any idea can be realized into a business venture. It’s exciting times when an idea born from doodles on a napkin turns into a fully-fledged business with a wonderful looking website. Great!
But here’s the thing. By not making Local Search Engine Optimization (Local SEO) a part of your digital marketing strategy, you could undo all that hard work thus far.
Local SEO is a type of digital marketing that makes your business visible in geographically related searches. Without it, no matter how great your product or service, no one will know who you are. Or where you are. And you might find yourself doodling on napkins again, waiting for the business to pick up.
If you’re a local business, you’ll want local people to find you.
Everyone seems to be short on time these days; it makes sense to let local people know you’re close. Potential customers are more likely to come to you when they realize you’re within easy reach. You can do this by getting a listing a business directory.
Registering yourself with a directory could also help with your ranking. Who doesn’t want to be number one? Not only is it free, but it even provides a map to your location. But make sure you enter the details correctly. You don’t want to accidentally send your customers to the competition.
Anyone who starts a business will eventually want to grow it. Local SEO can help with just that! By starting local to test the waters, it then becomes more achievable to venture out to specific target areas (or countries).
Also, if you’re new to starting a business, it will be less daunting if you can control who you are visible to. Before we know it, we can add global domination to the ‘to do’ list.
One Picture. One Thousand Words
From an early age, we all preferred a book with pictures. As adults, that doesn’t change. Everyone appreciates a well-designed website.
Too much text can but someone off, but throw in a few images, and it makes your site interesting again. People will want to see the website instead of searching for another.
Did you know you can optimize the images on your website too? It all helps towards local SEO. What’s better is that because it’s “hidden”, the reader is not bombarded with more text. However, try not to use stock photos. These have been used many times before. Instead, use original images whenever possible.
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If you’re not a tech wizard, then help is at hand. There are plenty of free online tools that can create something pretty to look at. Remember to make sure you use lots of locally focused keywords like your town or city.
When people live in an area, are visiting the place, or even just passing through, they will often do a search in the area. It may be where to eat, shop, or enjoy a day out.
Having Local SEO means that your business will rank at the top, or near to it, when folk look for something in that specific area.
It’s known that around 50% of people who find your business on a search engine, like Google, will visit it the exact same day. This is a huge reason to make sure your company appears as close to number one as it can be.
If you can get in the top 3 for a lot of searches, the business will be booming before long.
When deciding on the right SEO for your business, remember that Google doesn’t only rank in terms of the wording, but also where the search is taking place.
There’s nothing better than a happy customer, and Local SEO can aid in that. To make sure that clients leave with a smile on their face, you need them to have a great experience. It all starts on the internet.
You want it to be as easy as possible for customers to find you, so using the right SEO will help matters. They’ll find you much faster and easier.
You can think of this in the same way as you would in-store. If you have a new client come in, you don’t just let them wander around for ages; you ask them if they need help. You want your site to work in the same way.
As soon as they are in, guide them around, and do all the hard work for them. They will be thankful for it and come back again and again.
It is said the 78% of people who search for something on the internet end up buying a product on the site, and if not, in-store. Driving as much traffic to your site, in this case, is key.
If those people passing through that we mentioned earlier are going to spend just an hour in the town, it’s likely that they will look up a place to eat or grab something from a shop. Appearing on their searches raises the likelihood that they’ll visit you and make a purchase.
For people who live in a town, it can get dull visiting the same places all the time, so they are constantly on the lookout for new spots. This is why it’s crucial to keep up to date on Local SEO.
Every customer you miss out on means that it’s one for the competition and a win for them.
Quite often, Local SEO is overlooked. It’s a big mistake to do so. It’s an effective way to market your business and at a relatively low cost. Perfect for those starting out.
Online, Local SEO will help you be more visible. Offline it helps generate more traffic to your physical location, which means more potential sales.
The more local your business, the more you need to make this a part of your strategy.