Whether you’re clocking in the hours with an ad agency or working on your own terms as an independent freelancer, you’re going to need the right tools to get the job done. However, the influx of tools geared towards marketers and advertisers can easily make things pretty confusing. Not only is it difficult to choose between a handful of software options, but many great tools fly beneath the radar, often overshadowed by larger, less intuitive software conglomerates.
Often times, there’s a better way to get things done — and a small company from a small town might be the business that’s built the best way to manage your business. We’ve narrowed down the best ad agency tools to provide you with five options that cover all your bases. Some of these choices are those you’ve likely heard of, while others may not be so familiar. One thing is clear: each of them will help advertisers everywhere run better campaigns and make better future decisions.
When you’re working with the right ad agency software, you can run your business much more effectively. Advantage’s software caters specifically to ad agencies to provide them with features and functionalities conducive to the ad business. Part of what makes this such a workable system is that it eliminates the jumble and excess noise of traditional CRMs by providing you with only the tools advertisers need most. Additionally, rather than having to toggle between software to software for various business needs, Advantage has it all in one place: collaborate with your team, handle media management, receive complete reporting and forecasting, and take care of project management.
Crosscap’s products offer their users a great deal of convenience. Any marketer can benefit from the ability to track all their campaigns in one place and see all the data at once. Whether you are trying to visualize all your different marketing efforts going on or simply see how a few different campaigns interact in order to draw strategic conclusions from them, Crosscap’s tools will help you be the most effective marketer that you can be. Their marketing collaboration software is also ideal for communicating complex marketing initiatives to teams outside the marketing department so they can stay up to date and align their efforts.
Split testing isn’t just for email marketing and websites. Advertisers must also stress the importance of split testing their ads for optimization, and Optimizely is one such tool that makes A/B testing a seamless process. Advertisers should be split testing their projects to see which are sticking and performing better in the market. And there is a myriad of campaign elements you can test.
For example, razor blade company Harry’s ran four different ads, all with the same copy (which had also been split-tested) to see which color did the best. Afterwards, they were able to discern that the ad with a white background fared the best. Take a look at how these other advertisers used split testing to optimize their campaigns.
Unbounce is one of the best landing page applications around. The platform allows you to build quick landing pages for all your inbound advertising campaigns. Whether you’re setting up a promotional offer or selling products for different audience types, Unbounce’s highly customizable templates make building beautiful landers quick and easy.
One of the best selling points for Unbounce is that you don’t need to be a designer to craft a compelling, user-friendly page. The user interface is highly intuitive, and pre-made pages make it simple to edit and make your own. Not sure what the end result will look like? These Unbounce landing page examples will help steer you in the right direction.
Canva is a free online design tool that allows advertisers to quickly design unique images for sharing across social channels, blogs, webpages, and more. Canva’s easy-to-use features can help you create a variety of visually stunning photos. The goal here is to design images that spark engagement and social sharing, and rather than spend hours designing simple images yourself, or spend money outsourcing simple designs, you can use Canva tools to take the DIY approach. There are different types of advertising and marketing materials to work with here: social media images, presentations, invitations, ads, and more.
When it comes to programmatic advertising, Simpli.fi is one of the best on the market. One of the biggest benefits of programmatic advertising software is that you can easily find the best networks to advertise and gain access to a wealth of data. The big Simpli.fi differentiator is that it doesn’t need pre-made audience segments to categorize its data. This helps you understand exactly who you are targeting and what those costs are.
They are able to achieve this by accessing unstructured data, which allows advertisers and marketers to “target, bid, optimize, and report at the individual data element level.” Not sure what unstructured data is? Consider this fact: according to the IDC, roughly 90% of digital data is unstructured. As you can imagine, this massive amount of unstructured data offers an unlimited amount of opportunities.
Therefore, if you are an advertiser, make sure you have these tools in your arsenal so that you can beat the competition using the data these tools fetch out for you.
If you have any questions, do let me know in the comments. Hope you have enjoyed reading the post.