Everyday, hundreds of bloggers are born; some of them are just looking for fun, while some are aiming for a successful blogging career.
The latter category of newly born bloggers consists of those people who become most dedicated readers of the so called ‘pro blogs’ in an attempt to learn the tricks and theories of successful blogging.
We would have seen that every ‘pro blog’ contains a section dedicated to the newbies who have just entered this world of blogging, where they get to read and learn about the basic theories of what is called ‘blogging’.
But how far are these theories correct?
I mean, how correctly are these theories leading a newbie blogger?
I remember my own example that when I started blogging, I had been reading those theories just as every newbie does, every newbie who has no experience, no skill, and no idea!
Now when I read those theories back again, I feel that they are mostly irrelevant and incomplete theories.
No, I am not at all questioning the theories set by ‘pro bloggers’, but I mean to say that today, these theories are rather incomplete for a newbie to ensure success.
According to me, every ‘pro blogger’ thinks that it would not be right to discuss each and every prospect of blogging right from the first day. These well established bloggers try to give just a basic idea about blogging, while they may hide the bitter truth that comes ahead. They let every new blogger learn that truth themselves, by their own hard work.
And that may be correct in some ways.
Because a going-to-be-blogger wouldn’t like to be scared by reading that managing a blog requires so-and-so, blah blah blah…
But at least these old theories need to be refurnished and presented in a different manner today, to cope up with the modernized bloggers, to cope up with the increasing competition and to cope up with…THE TRUTH.
So now is the time to throw away those old blogging theories and let the truth set free!
Theory #1: Content is the King
I have found this sentence on every single ‘pro blog’ and I really hate to read it anymore.
Because today if you just write good content on your blogs, then it is not at all enough to ensure success. I have seen many blogs with good content but they get no consideration, no fame and sometimes even no traffic.
Because today, if content is the king, then SEO is the queen and it looks like the queen is more active than the king too 😉
Today, a post not only requires good content, but it also requires keyword research and search engine optimization, the links and pictures, everything needs to get optimized.
If content would be the real king, then who may let these soldiers (optimizations) rule the kingdom?
Every new blogger is told to focus on content only, while without focusing on these extra things, good content would be left unrecognized! How many of you agree with me that content is no longer the sole king?
Let us throw away this theory today!
Theory #2: Don’t Worry About SEO, just update your blog with new content daily and search engines will love you.
Not to worry about SEO?
You might be kidding, right ‘Pro blogger’?
Updating a blog daily or just frequently enough – This is what most of the new bloggers do for months without finding any stream of visitors from search engines, and just when they get tired of working hard without getting any success, they throw away this theory and try to find out the real tricks of blogging.
So where does this theory lead a newbie?
Not to scare, but a new blogger must know the fact that today… you need to worry about SEO right from the starting of your blogging career to ensure that you are moving on the correct path to success.
And if you continue to work on your blog posts daily without learning about SEO, sooner or later you will stop believing in this theory.
Theory #3: Traffic and readership builds naturally, slowly
Well, then why does every ‘pro blogger’ write best selling e-books on ‘How to increase your traffic by 500% in 10 days’???
Today, unless you are a celebrity blogger, if you want your blog to get noticed, you have to focus on building traffic yourself. It’s not natural at least!
Just after you press the ‘Publish’ button of your latest blog post; you have to start bringing the traffic yourself. You have to recommend your blog to your friends and family, fellow bloggers and of course ping the search engines. You have to submit your blogs on blogging directories, social bookmarking sites, and where not!
Then, you would see a solid readership building on your blog…not at all naturally.
Let me declare that I am not against any ‘pro blogger’ or their theories. Neither do I say that they are lying in any sense. These old theories still make sense at this age, but the thing is that today, a going-to-be-blogger needs to get well educated about not only these incomplete theories but also about what they may expect in the future.
Every new blogger must know that getting success with a blog is not that easy as those beginner’s tutorials say.
Blogging requires many more small or large skills and knowledge of not only the topic you are blogging in, but also of the environment you are blogging in, about the techniques of SEO, about social networks and other things. It is also true that a person can’t get complete knowledge about SEO and other things unless he starts a blog and gains experience with it, but at least every new blogger must know that he has to learn SEO in the near future, has to work on link building, traffic building, social profiles and so on.
According to me, it is the time to modify the old theories with the new age and present more clear and ‘direct’ theories to our fellow newbies.
Over to you!
What do you think about these ‘pro blogger’ theories?
I bet you read them anywhere before starting your blog?
So let us know how helpful they REALLY proved to you and how much have you learned yourself?
Do comment and let us know your views on these old theories.
Mahaveer Verma is a tech loving blogger and the owner of Blogging Panorama, a blog where he guides people with his blogging and SEO tips.