We are living in the digital world—where almost everything is being influenced by the internet. With modern technologies, a good number of firms are taking their games to digital marketing solutions. With digital marketing solutions like SEO, you have a tool that will increase your online visibility, improve lead generation, and optimize your revenues. Plus, the competition out there is real. You will be competing with an array law firm. Thus, you must get it right with your digital marketing strategies. But you don’t have to fear the competition. You can do it and even beat the big firms out there. This lawyer marketing guide contains actionable techniques you can use to instantly turn around your law firm’s fortunes.
Actionable Techniques for the Result Oriented Law Firm SEO
Creating Law Hubs
Creating law hubs is one of the best ways of increasing your firm’s visibility. With a law firm SEO hub—which is a consolidated content for all your practice areas—you have the power to give your visitors resourceful information and turn them into active clients. So, create unique content. Focus on writing long articles—preferably 1000 words long. Naturally, insert your keywords. Write short sentences. Also, ensure that the paragraphs are short. Proofread your content before publishing them. With content hubs, you can establish your authority in your area of practice. This will make the clients trust your services—a key step towards improving your lead generation capacity.
According to experts, creating long-form content will help rank your pages higher on Google. So, create content that is more than 1,890 words longer. Of course, writing long content takes time and effort. However, it’s worth your time. Plus, if you don’t have the time and skills to implement attorney SEO, you can hire an agency to do it for you. With an SEO agency, you have digital marketing experts with the right skills, knowledge, and experience to move your practice to greatness.
Include useful information in your content. Create unique, authority content. Ensure your grammar and spelling is good. Go for short sentences. Make sure that the paragraphs are short, clear, as well as concise. Create content that exhaustively covers your area of practice.
Pimp the Main Website Navigation
Arrange your main website. Ensure, the main website has your core practice areas. Remember, major search engines tend to scan through your pages to establish your areas of practice before ranking your site. So, take advantage of the main page to include all your key practice areas. For instance, if you are offering criminal defense, your main page should include things like:
- Best criminal attorney
- Criminal defense lawyer
- Criminal defense attorney
Remember, burying your practice area in inaccessible pages will harm your site. So, be sure to place the main practice content on the front and center of your website’s navigation area. It will boost visibility and help clients to easily find you.
Say no to Keyword Overstuffing
Of course, keywords are important when it comes to ranking your website higher on Google. However, overdoing it will negatively affect your site’s Google ranking. Plus, forcing keywords into your content will make things look unnatural. So, weave the keywords into your content in a natural way. Also, stick to the right keyword density.
Take Care of the Alt, Title Tags and Meta Description
Weave the keywords into the title tags, alt tags, as well as Meta descriptions. Remember, the tag is an important aspect of your site. So, weave then naturally into these key areas. Use the right keywords in the images. Do the same to videos. Be creative with the way you weave them. Everything should look natural.
Use alt text to seamlessly incorporate the keywords. It will help your site get attention from site visitors. However, avoid spamming your keywords. Also, don’t overuse them. Also, be descriptive as far as the images are concerned.
Link building is an important aspect when it comes to SEO for law firms. Thus, getting it correct will give you an upper hand when it comes to increasing your online visibility. Adopt the best link building best practices. Avoid cheap links. Also, ensure that there are no broken links in your content. Hire a link building expert to help you. Learn how to get links from authority sites. Add internal links to your pages. Also, be sure to create high-quality outbound links to authority outside websites. With proper link building, you have a tool that will help you get more leads and generate revenues. Plus, outbound links will make your service offering credible—which will automatically earn you quality backlinks.
Monitor the Progress
Use reputable web ranking-based software to monitor the progress of your law firm SEO campaign. Monitor the progress every 3 months. With advanced software, you will get insights as far as the progress of your SEO for attorney campaign is concerned. You will know the areas that are yielding results and areas that need improvement. With this strategy, you can easily appropriate your energy for better results.
Use Google Webmaster to track results. Also, you can consider using Google Analytics to track your site ranking results. Alternatively, you can go for Google AdWords Preview Tool—it will give you the real state of listings in different cities of available search rankings tracking software. You can also manually track via Google AdWords Preview Tool and see various listings in specific cities.
When it comes to digital marketing, the power of social media cannot be underestimated. Plus, more and more people are turning to social media when searching for legal information. So, leverage the power of social media to improve your online visibility. Social media platforms like Facebook, Instagram, and LinkedIn can boost your online visibility and get you more leads. Consider creating quality content. Then share it via social media platforms. Also, create quality videos on your area of practice. Upload then to Facebook. Ensure that the photos are short, quality, and clear to the point. Use the right keywords. You can also hire influencers to complement your social media marketing campaign.
It’s time to take your digital marketing game to another level. The above lawyer SEO techniques will help improve your online visibility, improve your Google ranking, and increase your lead acquisition. From creating powerful content hubs to avoiding keyword stuffing—these techniques are proven and will complement your marketing efforts.
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