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The Right Way to Market Your Business in Google+

Social networking has really changed the way we spend time online and in essence, the way we use the world wide web. Now, more and more people are getting online to check out and maintain their social media accounts, making them connect to the web more than ever.

One of the more popular social media sites is Google’s very own Google+. Google+ is not your average social networking site as it is offers the most features and integration to the company’s major businesses. More than the social networking features, this site also gives you easy access to various Google services like search, translate, email, maps, and more. With this, you can seamlessly transfer from one service to the other with just one account.

This social networking community offers the widest range of opportunities to connect with people, and help you move your business. If you have a business and you’d want to market it online, Google+ is the perfect marketing vehicle that boasts of ease of use, compatibility with the most powerful and trusted search engine, and the widest array of tools at your disposal.

If you own your very own biz and you want to start marketing it online, now is the time to learn how you can fully utilize Google+’s potential. Here are some things that you must do to ensure the effective promotion of your brand online.

  • In setting up the Google+ page for your business, be sure to provide anything and everything that your potential clients need to know. Basic info like business name, contact numbers, your home page as well as a concise description about it. This way, people will better know what you do, where you are, how to reach you, and the services that you offer.
  • You must also properly set up and claim listings on Google Maps. This means you have to plot your business’ exact location on the Google Maps application. A good listing helps make your business more accessible to people and have it appear on Google searches. Verify the listing to help ensure future clients of where exactly your business is.
    Google Plus
  • Use Google+ to create a good impression about your business. Post great quality pictures, updates, creative stuff, and anything that can stir up interest on your site. Promote your products on the site and have your patrons attest to the level of quality that your services provide. This way, you will have your clients enjoy the experience and pass the information off their network. Help increase your business’ popularity by making sure that your customers’ needs are satisfied.
  • Link other social networking accounts like Facebook, Twitter, Pinterest, and others to help expand your network. The bigger your network is, the better chances of you attracting more people and convert them into customers.
  • Use various online platforms of Google to promote your business. Set up and link a YouTube account for your business so your clients can watch various content regarding your products and services. Use Gmail to interact with your clients. You can also try to come up with cool apps on Google’s Android platform to help reach more potential clients using portable devices. The possibilities with Google are endless and Google+ is a good launch pad for your products and services.
  • Have people post reviews about your products and services, positive or negative to help your clients get to know your products well. Post these reviews on your account to have everybody read or see them. This way, their expectations and properly set, giving them the right idea of what they are getting for hiring you or availing your products and services. This way, you can also get points for improvement that helps you formulate solutions for your business from your actual clients.
  • Sometimes, trying to come up with a good concept and starting the structure of your marketing plan is the hardest thing to do. Following these tips will help make the planning easier and have your Google+ page more effective in promoting you, your product, or the services that you offer. Speed up the growth of your business and make your presence felt online. All that you need is good planning, an open mind, and true care for your business, most especially your clients.

Marcus Vann is a freelance writing aimed at providing useful reviews and refreshing insights about the fast-moving world of technology. Stay up to date with the latest in technology, do add up his Google+ account.

Comments (15)

  • Ahh, I never tried and thought much about Google Plus as I gets low traffic from there. Now I think might I get good amount of traffic by following above way. 🙂 Thanks for sharing.

    Reply
    • Hey Ashwani I also never tried the Google+ for business purpose. People are tells the through G+ you get a huge amount of traffic but I don’t think that it’s possible.

      Reply
  • Google+ indeed is a powerful platform to spread our business. You’ve detailed all the necessary points wonderfully, I’ve got nothing to add to it. Though I’d like to say, that linking other social networking accounts to our Google+ account is the most effective aspect of promoting our business on Google+. The reason being the relatively lower population density on Google+.

    Reply
  • Thank you for the comment Ashwani.

    I have to agree, it’s quite challenging to get traffic in g+, but it’s worth checking into and getting to know as well.

    In order to get clicks on social media you need to have a compelling and interesting title. Get the attention of your readers and they will come every time!

    Reply
  • I was unaware of this fact uptil now that google plus can be well used for the promoting a particular business in a very correct way. Google plus was when first launched kept me quized about the way it works and all the features it possesses. However, your post is answering my doubts. Thanks.

    Reply
  • Hi Atish,
    I agree with your points Google + is the right place to market. It increase your traffic by catchy Title. Google plus are the real traffic source to my blog. Although they are not even 10 percent of my organic traffic.

    Reply
  • Hello Atish ! Really This post is so informative post. I have never tried the Google+. But its Ok to marketing the business in the Google+. If you marketing the business in the google+. I don’t think that This is the right way to marketing your business in the Google+ … But I am sure I will try…Well thanks for sharing this post.

    Reply
  • It is possible to have so much out of Google+ for business and also for blogs. The key is to find the right trick!

    Reply
  • Well said Mahaveer… You really have to think outside the box, and learn from your competitors..

    Reply
  • Thanks Shivani.. Knowing the fact that having more G plus can contribute in search rankings, we really have to find ways on how to promote our page and have a good interaction within the community.

    Reply
  • I tried Google+ abd I am not able to get traffic from there. Even I also have created google+ Oage for my brand but it was not so much effiecient like facebook pages.

    Reply
  • Hey Atish I have recently started a website.Till now I was not using Google+ but now I will definitely try this.

    Reply
  • Hi Atish,

    Very nice and informative post about Google+ .I am totally agree with your points Google + is the right place to market. It increase your traffic ..

    Thanks

    Reply

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