You can fail alone, but to become successful you will require a team.
There is hardly any need to go into the details of why blogging connections are important. You need traffic, social shares, mentions, links, comments and much more to become a successful blogger, and all of it requires strong online connections. These are the people who are always the first to promote and share your content on the social media or leave a comment on your blog post.
There is no harm in making A-list connections; rather you should focus on making these connections actively. But do remember that an A-list influencer or a blogger is always busy and their time is limited. You have to work really hard to make these connections and expect very little in return.
Granted, there are powerful Influencers who do their best to support you, say for example “Ted Rubin” who not only participated in my previous roundup but was the first to tweet out the post as well. There are others too, like Neil Patel, Mary Jaksch, David Meerman Scott and many others who are pretty quick to respond and are always very open to requests. But we need to understand that they are busy, way too busy – a quick look at the contact us page of Quick Sprout, which will tell you more.
— Ted Rubin (@TedRubin) July 31, 2015
Now, coming back to the B-List, this is where you should invest the bulk of your time. The B-listers have influence, connections, and most importantly – time. They can do a lot more for you if you do the same for them. So, how to build these connections?
1. Connect, Mention, Submit and Share
My friend and the owner of this blog – Atish, recently submitted Linda’s blog post on Amplify Blog. I did the most natural thing next – voted the submitted story and sent the submission to the front page of AmplifyBlog. Left a comment thanking Atish for submitting the story, and tweeted out the submission. Then I went on to leave a comment on Linda’s blog. As you can see in the screenshot below, Linda thanked us in the tweet. But she did not stop at that – she went on to give us a mention in her next blog post. Isn’t that amazing? Recently, I linked to Ana Hoffman’s post. She not only tweeted my post but also linked it from her weekly roundup post. That is how you build connections.
2. Reach out with a Review Request
Vashishtha Kapoor and Pallab Kayal both offered to review AmplifyBlog. I got really excited, who does not want a review – as you can see, AmplifyBlog is still pretty new, and we need all the reviews that we can possibly get. So, once their reviews were published, I made sure to do my part and promoted both the reviews very strongly over the social media. I had bought credits from JustRetweet and ViralContentBuzz, which I used to promote the posts. Along with that, I send both of these posts to the homepage of BlogEngage where I have the DTFP package.
3. Connect with more people
Always look for opportunities to connect and if there isn’t one – just try to create it. When Pallab submitted his roundup post on AmplifyBlog, I did the usual – commented, voted and promoted the post on the homepage. Along with that, I tweeted the submission. While tweeting, instead of just mentioning Pallab, I mentioned Brent, Kevin, Sherman, Pallab, and Neil. The result: Brent, Kevin, Pallab and Sherman Retweeted the status update and Favorite it. Brent even took out some time and posted a comment. The only person not taking an action was Neil Patel – it is clearly not enough of an effort to get into the radar of an A-lister. This is clearly the reason why I suggest concentrating your efforts on the B-list.
4. Create roundup posts
There are quite a few ways to create a roundup post, and all of them are in fashion. Early this year, I did a roundup of Twitter Influencers which received over 2k+ shares. My point with the roundup was, it does not matter how many followers they have, but what they can do for us. Fair? So, I only listed those people who follow back or tweet others or at least take out some time and respond and connect. I followed it up with an expert roundup post where I asked as many as 18 Experts to predict their number 1 Social Media Trend for 2015. Surely, there’re plenty of other ways to do a roundup post, and all of it works. These roundups not only bring a lot of shares and traffic, but they also build strong connections too.
5. Comment and Reply
Old school blog commenting still continues to be one of the best ways to build blogging connections. Recently, I listed as many as 81 active blogs where you can make a comment and build a connection. These bloggers are very active and supportive. Recently, I linked to Rebekah from the latest Guest Crew blog post on – News Jacking. Rebekah tweeted it out.
6. Connect on other platforms
B-listers hang out on several social bookmarking sites, for example, Bizsugar, Blogengage, Kingged, klinkk, AmplifyBlog!
There’s no reason why you shouldn’t pick facebook, twitter, G+, Pinterest and other top level social sites for your marketing. There’re over 1.3 Billion people on Facebook! Shouldn’t that be a huge reason why you should put all your marketing focus on Facebook?
Yes, but that also means you have over 1.3 Billion untargeted people out of which you need to search and target your prospects.
While on the other hand these niche social sites have other marketers just like us, trying to comment, share and connect with other marketers – just like us.
Your time is a valuable asset, and it is a depreciating asset. Do consider wisely on where to invest it, your overall business ROI depends it on.