Today everyone is active on social networking sites, at this moment your real life image depends on your Facebook and twitter profile
No matter how you are using them, what matters to the creators of these sites is that you are using them, You are using them because you love it, don’t you?
There was a question in my mind, that why? Why are some social networking sites super successful while other don’t even hit a million users in their lifetime
And I took my time to research on the stories of three of my favorite social networks, here are the answers?
Have a look at the top social networking sites of the world, if you look at it deeply you’ll notice that all these sites had something in common, they had a target in their mind and created something to hit that target to fulfill their dreams
So here step by step we’ll discuss the top 3 most talked about social networks or should I say 3 of my favorite social networks, Facebook, Twitter and Google +.
So first in the list is Facebook
Mark Zuckerberg created Facebook; I know you are already aware about that but what he did to beat the that time giants My Space and friendster.
Creating a My Space like site for people was not difficult for mark but the question was how to make people use his site, most importantly how to make people love his site.
I don’t know the exact thoughts in his mind but I guess I know what he did, he shot for the targeted audience, and he targeted the youth, the college going youngsters and built Facebook for them.
I mean, that where others were focusing on the general public he focused on a specific group, He thought What drives life at college?
Apart from studies, your relationship status, interests, who are you dating were the things that make college life fun.
After he found out what else he needed to add, he just did that and BOOM!!!
We got the social media giant FACEBOOK
So what lesson can you learn from it
You can’t make a huge impact on a large herd of people but you can make a great impact when you target a specific group of people because they can be influenced easily and the rest just goes autopilot, when you’ve made an impact on your small followers you don’t need to hire a marketing a firm, they will promote your product because you have made them love your product.
A similar kind of example in my list is twitter
When Jack Dorsey created twitter in 2006 he wanted to create a short messaging service for people, Jack says
I want to have a dispatch service that connects us on our phones using text
At that time text messaging on our phones was not simple as it is today unless you make a lot of money and own a smartphone. He simplified the existing concept of messaging and people wanted it. Today you know his product by the name of Twitter
When others were on Facebook and some of them were blogging, twitter was a microblog one of the first few of its kind
Jack’s story can teach us the following thing:-
If you want others to get attracted to your services or products you need to have an attraction factor and there is nothing more attractive than a new and unique thing about which you have never previously heard of because the curiosity of the people will automatically drag them to your doorstep once they have heard of you.
The third and the most interesting part is what I discovered behind Google plus
Google was already in the field of social networking from a long time previously, we know about Orkut and Google Buzz but the problem with that was that Google was not able to devise the new concept or was able to present it before people.
We know what happened with previous Google projects but in the year 2012 when G+ was launched it was more than what people expected from it, personally I expected another form of orkut but to shock my expectations they had learned from their past and they were inspired from the other existing giants
But the thing which I find somewhat interesting about Google’s social network is that when people didn’t wanted to leave Facebook or twitter Google made them do so.
Google was, is and will be ruling the search engine world and they thought of using their pre-existing power in the market for the success to their new project and how can we ignore it their first priority has always been to give you better search results
Google soon added authorship
Google announced Author Rank
Rumors say that Google will soon stop serving professional resumes from LinkedIn and will replace it with Google Plus profile
All these three things attracted bloggers and webmasters to their site, they wanted their work to get a higher position in search results and they were ready to do anything for it
They started using Google Plus
Also ignoring this clever thing they had some really awesome features, Facebook planned to have Video conferencing between two friends so Google multiplied the same by five, you can hangout with 9 of your friends, including you it becomes ten people
They have Communities like Facebook as groups
Like in twitter you can follow people without making them need to follow you back similar feature is the Add To Circles in Google Plus
Lesson to Learn:
Google taught me the proper way to market a product, if you want to sell it to the people make your audience your potential customers, don’t just make them want it make them need your product and the most important lesson I learn from Google is that never stop learning, they learned from the giants to improve themselves and so should we.
Over to You
What you need to do is just find what is still remaining to be discovered to be the next big player in the field of Social Media as I always say, Social Media Has No Limits.
Nishant Arora is the owner of Inside Tech Tricks and a not-so-famous blogger (at present) who mainly writes on technology but also loves sharing blogging and marketing tips.