Once Upon a Time
Many years ago, simply having a web presence would have been enough to get your business noticed, but this is no longer the case. Having a website which is drab, slow to load or has broken links will not only lose sales, but is also handing the business to your competition on a plate. Is this what you want?
Apart from making sure that your website is fresh and contemporary, it is also important to ensure that your social media is also up to date.
How Can Social Media be used to Promote your Business?
Love it or hate it, social media is now a part of everyday life. If businesses are to be successful they need to make sure that they keep up to date, not only by updating your website but also by incorporating social media into your marketing strategy
Here are some suggestions for improving your use of social media:
1.Use Videos and Images to Increase your Content Appeal
Having a cute image, funny video or an info-graphic not only provides content for your website but are all also great items to share and so have the potential to maximise the audience reached by your content.
2. Forum Participation
Offering helpful advice and making constructive comments on a forum which relates to your industry or specialism is a great way of establishing you business as an expert in that field. Providing a good service and being seen as a source of information is also a great way of boosting your website ranking.
3. Tweet, Tweet!
Twitter provides the perfect first step platform entrance into social media as the quantity of words per post is limited. However for it to be successful and effective in establishing and maintaining a brand following, it is essential that the posts have meaning, are relevant and are done on a regular basis.
For those that feel unsure of how best to use social media to promote their business, it may be best to employ social media marketing services. This avoids having to learn lots of new marketing techniques and gives you the time and energy to focus on what you do best, i.e. running the business.
Deciding to outsource social media marketing services is no different to outsourcing any other services such as accountancy or packaging. Nobody is an expert in everything and given how fast technology is changing it can be difficult to keep abreast with the latest innovations. The use of social media marketing services can be invaluable in establishing your business as current and modern. This in turn will lead to customer confidence in your products and services.
First Appearances Count
Having an outdated website which contains out of date information is a huge turn-off. First appearances count and, if your website is slow to load, navigation is difficult, or the content on it is old and stale, you can be sure to lose business.
It is no different with social media. Having a website which does not allow for interaction and sharing is not only very old-fashioned but can also have a negative impact on your website ranking. Give the current focus on how content should be beneficial to consumers having a website with no website interaction with your consumers will demote your website ranking on the basis that consumer interest is minimal.
On the other hand if by using social media marketing services you are able to increase consumer interaction and generate a lively website which is no longer about broadcasting messages, but rather a two-way conversation, the website rankings will be boosted.
Since trust is one of the pre-requisites for a sale, using social media marketing services can also increase your bottom line. Why not use the experts and let their social media marketing services work their magic? Can you really afford not to?
Blog post by Thomas:
Thomas is the Head of Content at one of Europe’s largest integrated digital marketing agencies, Digital Next. Based in the UK, Thomas heads up his own department and manages a team of over 10 in-house writers, in addition to identifying key content marketing opportunities for a plethora of clients across a multitude of different industries.
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