So perhaps you are currently involved in some sort of link building campaign to get your many sites to rank well on a multitude of search engines. Many of us know the tedious work that goes into it, and sometimes it may seem that it’s hard to tell progress being made, or observing the fruits of our labor.
If you think that link building is something that has to be done solo with little or no assistance through specific programs, then you might want to take some time to learn a bit about SEO sites that are out there. I have worked extensively with a good number of different websites that handle the vast amount of data in respect to Google Analytics, and the statuses of my websites. This article is meant to give a brief profile of such websites so that you can get an idea of different places that can be of assistance.
1. Majestic SEO
Majestic was probably the first program that I was introduced to when I started in SEO. It should be known that you have to pay for the service if you want more comprehensive information, but the free version isn’t all that bad. Majestic basically gives an overview of the presence of your sites on the internet. Such information would include the amount of backlinks to your site, as well as charts and graphs that show the distribution of citation and trust flow of those links.
The good thing about Majestic is how visual all of the data is. This saves a lot of time and stress in trying to make future determinations. You can make comparisons of backlink trends among various websites in one graph, which serves as an excellent way to compare your sites with your competitors.
With that in mind, Majestic is very transparent in allowing users to view and keep track of the links that their competitors are getting. It’s a great way to uncover any footprints that the competitors are leaving behind.
In terms of the information and interface, Ahrefs is very similar to Majestic SEO, but there are somethings about it that I actually like more. Once again, you do have to register for a basic account which gives an ample amount of need information, and I would highly recommend just going ahead with the registration. You can get away with looking up any site you want without registering, but the results are extremely limited and would probably only be good for a superficial overview of your sites.
Assuming that you go ahead with the registration, you will be granted fifteen requests per day, and each request will give off 500 results.
You will be able to look at charts that show dofollow, nofollow and sitewide distributions of individual sites, observe a bar graph that show what type of top level domains your sites site on, as well as observe trends of referring domains, backlinks, anchor terms, and more. I like Ahrefs more than Majestic since t’s a bit easier to make decision with the charts, and even though its more detailed, the formatting takes away some of the confusion.
3. Raven Tools
If you have been in SEO for a while, then chances are that you would be familiar with Raven Tools already. It is arguably the best source of SEO information out there. While Ahrefs and Majestic are a good tool for comparing your sites to competitors, Raven is more driven towards Google Analytics information that includes the amount of traffic that your site gets, plus what kind of keywords people are looking up that lead them to your site.
Overall, this is why Raven is the best tool for deciding on target keywords. If you can see why people are going to your site, then you should be able to made decently educated decisions on where to go for anchor text building.
You can view a Google Analytics Summary that gives a link graph of how many visitations your site gets per day, as well as data that reveals how long people spend at your site on average. These trends can be view at various time frames from daily to monthly.
There a number of various tools that Raven offers, including some that may not be as applicable if you don’t utilize any PPC for your sites. You can view information that is pulled from Google AdWords as long as that is all set up.
Raven can take a lot of time to get used to, since it is a lot of information to deal with. Luckily, Raven offers a live walk through every Thursday morning for those who wish to learn more about how to get around the site. I would suggest taking advantage of this walk through when the chance arises.
There is a new post we have published that lists 14 tools that help you with your link building campaigns. You may have look on the post as well by clicking here.
Author Bio: This article was written by Ezra Melino of Directv Pennsylvania. He is a marketer and content provider who is consistently discovering new trends in SEO. Leave your thoughts in the comments below.