When it comes to creating a brand asset like a website, blog, or even an e-commerce platform, most brand owners resort to CMS nowadays because it saves cost and time. If you go for custom development, you will need to invest more money. So, if a CMS can do what you need, why not go with that and save your expenditure of creating your website. One of the most popular CMS is WordPress. It is popular because it is free, and setting up a website with this is quite easy and fun. When you have a website you start building a brand, and you do everything possible to get more eyeballs; that means traffic to your website. This is where SEO comes into the picture. Whatever type or scale your business may be, you cannot deny the importance SEO has in your business. Search engine rankings define your position in the crowd of online businesses and how well (or not) your brand is perceived by your audience. To make your SEO exercise more result driven and get better visibility of your business in search engines, your WP site must be in sync with your SEO efforts. That is where web hosting plays a major role. Your WP hosting service and its related resources largely impact your SEO results.
Google gives more importance to the sites that load quickly as Google consider it as a good user experience. So, you must not miss a chance here to impress Google with your site speed. Fast sites are more likely to rank better than the slow loading sites. That means lesser the loading time, the better searchability of your WP site, making it easily viewable by your target audience. WordPress hosting, in this regard, is known for improving website loading speed.
Since all your site data like page content, images, posts, entries, settings, etc. are stored in a single WP database, it becomes overloaded with data as your site continues to grow, thus making your website load slower every time. The best WP hosting providers help optimize your site’s database by removing unnecessary files, compress its size, and thus improving the database performance. This eventually helps boost your site speed and yield you a better place in the search results.
Uptime is not directly related to search rankings, but your hosting must offer the maximum uptime for your site because if your site keeps running all the time, no users bounce back since they get a website to check out but, when your hosting plays bad, and your site’s uptime is too low, your users may see unavailable, not found or not found issues since the server stays down. Therefore, for a better SEO optimized site, server uptime must be considered.
Search engines like Google or Bing only rate secure websites (HTTPS) on top results, making security an important parameter of SEO. Additionally, if your website is prone to malicious attacks or hacking, it can also affect the site performance, thus lowering your SEO score. With WP hosting services, you can avail high-level security tools which safeguard your website and its assets from external threats, along with an automatic backup solution. These tools regularly monitor your WordPress site and look for any security threat, and immediately reports if anything is detected.
With WordPress hosting, the hosting resources are optimized to yield maximum performance with respect to speed, security, operating system, and overall site experience. Thus, a well-performing website increases the overall SEO score and always remains a high scorer on search rankings.
If you want to drive results from your SEO activities, you cannot ignore the benefits of WP hosting for your site. To make the most of your hosting service, it is essential to find the best WP hosting provider who can help you reduce your WP hosting cost by optimizing your resources, and boost your site’s performance, thus increasing the SEO score of your business.
Without SEO, it is tough for a website to survive since it may not receive the amount of traffic needed to make some profits. SEO is indeed important, so why not take care from the very first step which is choosing the web host. It is always a great choice to select the best SEO friendly WordPress Hosting.
Hope this article helps.