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Why and How Should You Repurpose Your Old Blog Posts?

You are reading this blog post! That means you are a blogger, and since you are a blogger you must have heard “repurposing old content” most often in the blogosphere as it is a new trend. Most of the bloggers nowadays repurpose their older blog posts to make them better than before to get more traffic and engagement.

Repurposing content is a superb way to recycle your existing old blog posts by adding some new information, facts, and ideas.

repurpose old blog post

Why should you repurpose your old blog posts?

I made my first video recently in which I have discussed a few words about repurposing content. You should watch it.

When you look at your blog posts that you wrote 2-3 years ago, you will find many things have been changed over the time which can be added to the old posts to update them.

For example, if you wrote a post 6 years ago about link building, you must repurpose that post now because things have been changed a lot as far as link building is concerned. If you won’t repurpose, it will be a blog post with outdated content, and you won’t get good CTR even if it ranks well. But, if you use that existing content and update with the information about the new updates of Google, and how link building should be done now to perform well on SERPs, you will almost have a new blog post with you in comparatively lesser effort because you had the plot already from the old one, you just needed to add new updates, and you are done.

One of the biggest reasons I recommend updating old blog posts is that both audience and Google love fresh content. Fresh articles are likely to get better positions in search pages, and when people find your post in Google while searching they would click on your link because it will be tagged with new updated date.

Look at the below screenshot:

repurpose old blog post

As a reader, I would click on the Moz’s link because it is the latest one for that particular search query. As SEO has been changed a lot in recent years, the ways that were used in 2011 are outdated now. So, I would be more interested in reading the latest article about it.

There is one more reason you should update your old posts though it is not for those who have expertise in English since the beginning. This is for those who were not good at the language initially but after years of writing, they turned out to be expert writers. Yes, I am talking about the errors you did in the beginning due to not having better command over English. But since you are now a better writer, you can go ahead and update those blog posts with better error-free content.

Now, you know why repurposing is important. Things keep on changing with the time, and thus, your content need to be updated as well. If you don’t update them, they will lose their value gradually due to outdated data.

Also, when you repurpose your blog posts, you get some new audience and more engagement on them. Your overall blog traffic increases as well because of new traffic on repurposed blog posts. I mentioned in the video above that I was able to increase my blog traffic to 20-25% just by repurposing my older blog posts.

So, this is a good practice to update the posts time to time for getting better CTR and the traffic.

How should you repurpose your blog posts?

Repurposing is fun and Interesting. Once you finish updating an article, you feel accomplished. Don’t you believe me? Try it once!

1. Read the older content twice and Filter out key points

You must be wondering why I am asking you to read the older one twice.

Yes, do read the blog post that you are going to repurpose because if you don’t read it carefully, you may not be sure where there are mistakes, and what else you can add and alter to make it more valuable.

Therefore, read the older content twice every time you sit to update any blog post. As I said above that reading lets you find the mistakes and other things, you can also filter out key points from the old content which will help you while writing the updated one.

2. Correct Spelling and Grammar Mistakes

I have discussed this earlier in the article that many of us who are non-native English writers may have less expertise in English when we start. So, the articles we wrote in the past may have grammar and spelling mistakes. So, while updating correction of those mistakes must be done.

Though manual proofreading works great, you can make the process faster by using Grammarly, which is an excellent grammar checker and proofreader tool.

3. Research New Keywords

There might be a possibility that the keywords you targeted in the older blog posts are now not having much search volume, or their competition is increased. In such situation, you should get some fresh keywords to target in the repurposed content.

Google Keyword Planner can be an awesome choice for researching keywords, but that doesn’t tell you the organic competition of keywords. Thus, you need to find the competition manually which may take a lot of time of yours. So, if you can afford, you can get Long Tail Pro Keyword Research Tool, which is an awesome tool to find out profitable keywords in just a few minutes.

repurpose old blog post1

Once you get a good list of keywords, you can target them while updating the content.

4. Include new information and facts

The main goal of repurposing the articles is to make them more valuable and informative so adding new information and facts is important. For example, I have talked about link building that is changed a lot in recent years. So, if you have the article on link building written in 2011 and if you sit to repurpose that in 2016, you must need to include the latest information, facts, and latest ways of link building to make that more relevant.

5. Add more Visual Content

While updating your old blog posts, you must add some relevant visual content such as infographics, screenshots, and videos to them. They make the blog post more interesting and explanatory.

Pro Tip => Don’t change the permalink of the older posts while repurposing because if you do this, you might lose some link juices which those posts got from various blogs over the time.

Some other ways of Repurposing

You have read the basic repurposing ideas, but this is not the end. There are many other ways you can repurpose your content.

If you have a blog post that you want to repurpose, you can make a video of it or make a PowerPoint presentation or an infographic.

Yes, you can also change the form of content to give them a new purpose of targeting a different type of audience because there are many people who prefer videos and infographics over textual content.

Final Words

Most of the times, repurposing or updating your old content turns out to be good because when you do it, your stale content turns into a fresh piece that audience love to check out.

I think I have said everything I had to tell you on this topic; now I want to see you repurposing your older blog posts as well.

Do it, and increase your blog’s traffic!


Comments (62)

  • Hi Atish,

    Good that you have written a post on repurposing the old blog posts. I agree with your viewpoints and yes, we would drive more traffic by improving the old posts with keywords.

    Bloggers make several mistakes in the initial phase (Including grammatical mistakes) and thus it would be good to correct them. As you said, Grammarly is awesome and helps me to write without mistakes.

    Congratulations for the first video and it is really good. Keep doing it and thanks for this helpful post. Have a great day ahead.
    Nirmala recently posted…Best Methods To Backup Your WordPress WebSiteMy Profile

    Reply
    • Author

      Hello Nirmala,

      Thank you so much for appreciating both the post and the video. The idea of repurposing content is great because you actually revive your old content by editing them.

      Grammarly is a super software, and I have been using it for a year now.

      Thanks for coming by.

      Reply
  • Hi Atish,
    i am new in blogging field, i always thought that there is a problem if i edit my older post, now i can edit my older post too. thanks for the post.
    Chiranjit recently posted…Download Free Subway Surfers Hack Tool for All PC/AndroidMy Profile

    Reply
    • Author

      Hello Chiranjit,

      Editing older posts make them better. So there is no problem, do it and experience more traffic coming to your blog.

      Reply
  • Thank you so much for sharing it, Atish Bro. I have been refurbishing some of my old content, but I was not taking certain things into consideration that you mentioned here. I will be surely applying this strategy in future.
    Saurabh Tiwari recently posted…MilesWeb Review: Best Unlimited Web Hosting Provider in IndiaMy Profile

    Reply
    • Author

      Hello Saurabh,

      Great to know that you are already repurposing your old content. Good that you found something useful in the post. From now, try to take care of mentioned things while updating the posts.

      Reply
  • Hello,
    Updating old posts are very important because we need to include any latest updates, modify something or make it better. So updating old posts are very important.

    Thank you for sharing you knowledge with us.
    Krintika recently posted…How to Stop Spam Emails on Your Gmail AccountMy Profile

    Reply
    • Author

      Hello Krintika,

      Glad you stopped by. I am sure you will enjoy updating older blog posts of yours.

      Reply
  • Hi Atish,

    I am happy that you finally started doing videos, Yes, I agree with you, all points mentioned in this article are mandatory for every blogger to improve the search engine traffic, when we update our posts it gives a positive signal to search engines.

    Fresh content gets good visibility and CTR compared to outdated content, thanks for sharing the information, see you soon with another article.
    Siddaiah Thirupati recently posted…MyThemeShop Coupon Code 2016- Get Upto 15% OFFMy Profile

    Reply
    • Author

      Hello Siddaiah,

      Thanks for appreciating my vlogging venture. repurposing old content always comes with benefits and yes, it is fun updating them.

      I hope you are also enjoying updating older posts.

      Have a great weekend ahead.

      Reply
  • great topic, re-purposing is good and smart work.

    Reply
  • Hi Atish,
    First, think that I want to say this is an amazing post. I was checking my older blog post and updates but the title of the post attracted me and as a result got some new things.
    Thanks for sharing. and keep blogging this type of good content.
    Robin Khokhar recently posted…How to find long tail keywords?My Profile

    Reply
    • Author

      Hello Robin,

      Thank you for good words. Its always amazing to revive our old content for more traffic.

      Thanks for coming by.

      Reply
  • I am totally agree with you Atish Ranjan, because repurposing a blog post can drive more traffic to our blog. Suppose that you had posted a update in three months back and google indexed the post. In this time period from indexing to next update google give some authority to the post in the google search engine listing. when you update the same post, google thinks that the topic has come with a new update thats why the post updated and automatically give priority to your post.

    Reply
    • Author

      Hello Yog,

      Thanks for your input. It is always great to keep your content fresh as both human and search engines love freshness.

      Thanks for coming by.

      Reply
  • Hi Atish,
    First of All Thank You, You have shared very important knowledge, basically, I am using these methods sometimes ago, I want to simply edit an Old and change some errors like Spelling Mistakes, Keyword Density, Headings Mistakes etc. So, Today I have read your article, I have got more ideas about it. Thanks, A Lot Atish
    Asif recently posted…How to Find Long Tail Keywords Tutorial in UrduMy Profile

    Reply
  • Hi Atish,

    First of all congrats on your first Video Post on Youtube and this is one of the simple but effective tip/guide on Reposting of articles. I have not known this till now about the traffic thing and you have given me an idea through this post 🙂 I really excited to tweak my old posts and make sure to get some more traffic. Thanks again for this awesome post and all the very best for your future YouTube videos..waiting to watch more!!
    Gurunath recently posted…Free WordPress Theme Vs Premium WordPress ThemeMy Profile

    Reply
    • Author

      Hello Guru,

      Thank you so much reading the post, and sharing your thoughts. It is always good to keep your content fresh because they are likely to get more views than stale content.

      Keep visiting.

      Reply
  • Hey Atish ,

    Such a nice information about re purposing old blog posts. This trick is very useful and helpful especially for beginners who cant write more about new things . with this method we can easily get attraction of viewers changing some title of old posts and edit them using software.

    Thanks for sharing.

    Reply
  • Hi Atish,

    I first want to congratulate you on your wonderful video! Great job and it is so great to see and hear you in person. Nothing like that virtual handshake as I call it. I’m looking forward to see more.

    As for re-purposing …. I was just doing that on two of the old products I’ve done in the past. It was a huge job, but it is all up to date. My blog…well, I do have to get to that one lol. They are all dated so I’m not so worried about the changes since I wrote them.

    But it does make sense because some of them had so much attention that I tweaked it with an infographic and spice it up with new images, I’m sure it will be great. Thanks for that “push” my friend.

    -Donna
    Donna Merrill recently posted…Run Your Blog Like You Would Run A StoreMy Profile

    Reply
    • Author

      Hello Donna,

      I am glad you liked the video. But, I feel I am yet to learn a lot of things when it comes to creating videos. I have to learn it and I will do it. Thanks for the encouragement.

      About the repurposing, the articles on the topics that keep on changing with time must be updated as I took the example of link building in the post. As it has been changing with coming algorithms of Google, and the blog posts must be updated for mentioning the new information about it and ideas to implement.

      Have a great time, Donna. Thanks for your visit.

      Reply
  • Excellent advice! I’m a huge fan of repurposing old posts and have made an annual ritual of conducting an article review for that very reason. In addition to the tips you’ve already provided, a couple of other ways to repurpose content is to create a SlideShare presentation or post as a new article on Medium. Thanks for the inspiration!

    Reply
    • Author

      Hello Marquita,

      Welcome to my blog, and thanks for reading the post. Great to have your comment on it as well. I am glad that you liked the post and found it as an inspiration.

      Slideshare and Medium are the great places to repurpose old content. Thanks for sharing about them.

      Enjoy the new week!

      Reply
  • Hey Atish,

    I totally agree with your post. Re-purposing content is a great way to keep your post up to date and also increase the traffic on your blog.
    yuvraj wadhwani recently posted…Open An Online Store in India – A How To GuideMy Profile

    Reply
  • Hi Atish,

    Awesome, awesome, awesome.

    I have done this, and it’s true. It’s a great idea to repurpose older posts for so many reasons.

    In fact, I had a blog a few years ago that I’ve shut down. I’ve taken some of the posts that I found still contained useful content and I’ve freshened them up, added some new content and republished them.

    I’ll end up doing the same with this blog (which is under a year old) soon as well. I have, however, gone back and revamped some of the images and dressed them up a bit.

    I’ll pin this to access it again. Lots of valuable info here.
    You packed a bunch of value in your short video too.
    Dana recently posted…People Who Inspire MeMy Profile

    Reply
    • Author

      Hello Dana,

      Thanks for stopping by.

      Yes, repurposing content is the best thing we, bloggers can do to get most out of the old stale content. Good to know that you are already doing this. Keep it up.

      About the video – It was my first video. Happy that you liked it.

      Reply
  • Hi Atish. I think going back and refreshing old posts is a great idea. You can give them new life and republish them on your blog. As Marquita said, you can publish them on other websites and in other formats to bring in new traffic from other places. Just because you wrote something in the past doesn’t mean that you have to leave it there. Definitely clean it up and get some more value out of you old content. That’a a great post Atish.

    Reply
    • Author

      Hey Ben,

      Thanks for reading the post. Yes, apart from the things I have mentioned about repurposing. We can also transform our old or new content into other form such as infographic, presentations, videos, etc. to get most out of them.

      Thanks for your thoughtful comment, Ben.

      Have a nice week ahead.

      Reply
  • Hi Atish,

    A great post and a good start with your new venture in Video blogging. Regarding repurposing old posts, I totally agree with you on most of the points you mentioned. When we write a post some two years back, our English or writing skills may not be that good. But it goes on improving with time, So, it would be a great idea to go back to your old post and make changes so that it may do good in terms of SEO.

    I had been thinking of repurposing many of my old post for a long time but then decide not to do it now and postpone for a future date. Well! this post is like a timely reminder for me to change my mind and do repurposing some of my new post.

    Thanks Atish for the wonderful share and all the best in all your future ventures.

    Have a great time blogging.

    Best regards

    Reji Stephenson
    Reji recently posted…How to get better blog posting ideasMy Profile

    Reply
    • Author

      Hello Reji,

      You got the post right. Thanks for the appreciation.

      I am sure you will start updating your older blog posts soon, and give life to your old content.

      Enjoy the week ahead.

      Reply
  • We also had some great success in re-purposing old blog posts. We’ve converted them to slideshows, info-graphics and some tutorial type posts to mini e-books. Definitely a great way to increase your exposure.
    Nishadha recently posted…SWOT Analysis Templates to Download, Print or Modify OnlineMy Profile

    Reply
    • Author

      Hello Nishadha,

      Turning your content into different formats is a great way to repurpose your content as well. Happy that you are already doing it, and getting most out of it.

      Thanks for coming by.

      Reply
  • Repurposed content gives you the opportunity to reach a new group of people. It’s difficult to predict where digital marketing will head every week since what we do as an industry is always evolving. Since the growth of the industry isn’t looking like it will change any time soon, taking something you wrote in the past few months and updating it to fit how things are done today will allow you to keep your blog current without having to try and reinvent the wheel.

    Reply
  • Thanks to write a good article. Because content is very most impotent base part of blog or website.

    Reply
  • Hello Atish, I am bummed I couldn’t get your video to work! Perhaps I will have to come back when the weather is better and try it again.

    As for your post, Great job! I have never repurposed a blog post before but can see from your post that this is indeed a great idea to do.

    I am unclear on a few things though, Do I publish a new post or just change up the old one? And if I do just fix the old one, I take it the date then changes Right?

    This is something I am going to do. Great share my friend
    Thanks
    Chery :))

    Reply
    • Author

      Hello Chery,

      No worries, watch the video when it works for you.

      No, don’t publish a new post. Just edit the existing post, and replace the old content with the new updated content you write. You can change the date because as per your Permalink, dates are not there. So, your post link won’t be changed. Don’t publish a new one.

      The reason, I recommend not changing the permalink of the old post because that might have got some link love from many different blogs. If you change the whole link, the link love will go in vain.

      Did you get it?

      Please let me know if you still need mroe clarification.

      Reply
      • Hello Atish, Thanks for the information, OK so I just go and update these so called posts, And I get that i shouldnt change the permalink, But not sure how I change the date? HUM? Is this easy to do?

        Looking forward to your reply.
        Have a Terrific Tues and Thanks Again
        Chery :))
        Chery Schmidt recently posted…What The Guru’s Didn’t Tell You About Online SuccessMy Profile

        Reply
        • Author

          Yes Chery, that’s great. About the date, it is very easy. When you edit the post, check at the right side, and you will see something like this >> http://i.imgur.com/qjuusJn.png (check on this screenshot I have uploaded on imgur). Just click on edit and change the date, then click on Ok. Thats it.

          If you still find any issue, you can email me or ping me on Facebook. I will try to help you out.

          Reply
  • Hi
    Atish, Thanks for sharing this precious articles for old blog. please keep it up. Its best for us enhance blog strategies and income as well. 🙂
    Thanks again.

    Reply
  • Hi Atish,

    Reusing old blog posts is an excellent idea – if only to spare my blushes from looking back at some of my first dreadful efforts!

    And sometimes our focus changes, so having old contradictory posts hanging about is confusing for readers.

    Like Dana I took down an old blog but saved some of the posts to republish on my new one. They’re handy to have in reserve when I’m pushed for time.

    I’m still very BAD at using post on other platforms but I know it’s really important, so thanks for another gentle nudge.

    Joy – Blogging After Dark
    Joy Healey recently posted…How Time Management Can Improve Your IncomeMy Profile

    Reply
    • Author

      Hello Joy,

      What a joy to see you back on my blog. Yes, if we have our old content they are our assets and we should reuse them to make a better new post.

      If you will start updating the old ones, you will find more benefits of it. About the transforming for other platforms, Practice makes a man/woman perfect, so start trying.

      Have a great weekend ahead, Joy.

      Reply
  • Hi Atish,

    Very nice of you for sharing it with us.

    Repurposing your old blogs help a lot in future, not only for driving more audience but also for getting them stuck to it. We must update our old blog posts and be in touch to the audience.

    Nice topic to discuss about Bro…, all the points are well described by you which makes easy to understand and follow. Including more visual content and adding more information about it would be the best way of updation.

    Thanks for the post.
    Have a nice day.

    ~ Harshwardhan
    Harshwardhan Azad Singh recently posted…Interview with Donna Merrill – the Blogger at DonnaMerrillTribeMy Profile

    Reply
    • Author

      Thanks for coming by, Harshwardhan. Yes, it is indeed important to give life to the old stale content to make them traffic generation posts.

      Glad you liked the post. Have a great weekend ahead.

      Reply
  • Hi Atish,
    It was really a informative article, i do believe in repurposing of articles, as there can be many changes that might have occurred to the article we have posted long back, if we are ranked tom the article and when the traffic look at the last updated date he might not visit the site, as it was the older one.
    Your tips and suggestions on the repurposing of articles is awesome, i am going to implement them on my site, than you for sharing this useful post.
    akshaykattam recently posted…ZEN Admire SXY Features, Specs and Price in IndiaMy Profile

    Reply
    • Author

      Thank you so much for agreeing with me Akshay. I am happy that you are going to implement these tips.

      Good luck. 🙂

      Reply
  • Thanks for these great tips, I always try to “repolish” posts, and they seem to rank even higher after that.
    Neonalton recently posted…Top 7 Reasons Why Affiliate Marketers FailMy Profile

    Reply
  • Hi Atish,

    Great article. There are 3 things I think about when it comes to repurposing an old piece of content.

    1. Is form. Could this content be transformed? Could it be expanded upon and become a white paper? A SlideShare? A video? An Infographic?

    2. Moving sideways. Are there side stories, secondary argument, points that could be expanded upon within that article to create further linking but different posts?

    3. What resonated? I examine the comments, what connected? What are the themes or arguments, or questions that come up in the comments? Could you address these in a new piece of content?

    Just my ideas, would love to know your thoughts.

    Thanks
    Geoff

    Reply
    • Author

      Hello Geoff,

      Thank you for putting up you ideas.

      1. Yes, we can transform the content into different formats too. It may be an infographic or a PPT or a video.
      2. Yes, you can expand one of the points of the content further. You can give examples and tell stories as well.
      3. Yes, why not? we can add anything in the content as long as it adds value to the content.

      Thank you so much for sharing your thought.

      Reply
  • Amazing Post Bro….. This is really an epic Content. Previously all I used to do is to Publish New posts and have never updated my old posts, the ultimate result was decrease in ranking…. Just after reading this post, I have updated few of my old Posts….BOOM… The SERP was improved….

    Thank you for sharing this post with us…..
    Pravin recently posted…{Best} Painful Love Hurts Shayari. Very Sad Status for GF – BFMy Profile

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  • You can bring in more traffic, and convert more leads by simply repurposing your … One of the easiest ways to reuse your existing content is to take a blog post, and turn … One of the biggest opportunities is your existing offline material,

    Reply
  • Can we change url of post and be at same position where we were?
    pankaj kamariya recently posted…How to add advertisement between the blog postMy Profile

    Reply

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