You are reading this blog post! That means you are a blogger, and since you are a blogger you must have heard “repurposing old content” most often in the blogosphere as it is a new trend. Most of the bloggers nowadays repurpose their older blog posts to make them better than before to get more traffic and engagement.
I made my first video recently in which I have discussed a few words about repurposing content. You should watch it.
When you look at your blog posts that you wrote 2-3 years ago, you will find many things have been changed over the time which can be added to the old posts to update them.
For example, if you wrote a post 6 years ago about link building, you must repurpose that post now because things have been changed a lot as far as link building is concerned. If you won’t repurpose, it will be a blog post with outdated content, and you won’t get good CTR even if it ranks well. But, if you use that existing content and update with the information about the new updates of Google, and how link building should be done now to perform well on SERPs, you will almost have a new blog post with you in comparatively lesser effort because you had the plot already from the old one, you just needed to add new updates, and you are done.
One of the biggest reasons I recommend updating old blog posts is that both audience and Google love fresh content. Fresh articles are likely to get better positions in search pages, and when people find your post in Google while searching they would click on your link because it will be tagged with new updated date.
Look at the below screenshot:
As a reader, I would click on the Moz’s link because it is the latest one for that particular search query. As SEO has been changed a lot in recent years, the ways that were used in 2011 are outdated now. So, I would be more interested in reading the latest article about it.
There is one more reason you should update your old posts though it is not for those who have expertise in English since the beginning. This is for those who were not good at the language initially but after years of writing, they turned out to be expert writers. Yes, I am talking about the errors you did in the beginning due to not having better command over English. But since you are now a better writer, you can go ahead and update those blog posts with better error-free content.
Now, you know why repurposing is important. Things keep on changing with the time, and thus, your content need to be updated as well. If you don’t update them, they will lose their value gradually due to outdated data.
Also, when you repurpose your blog posts, you get some new audience and more engagement on them. Your overall blog traffic increases as well because of new traffic on repurposed blog posts. I mentioned in the video above that.
So, this is a good practice to update the posts time to time for getting better CTR and the traffic.
Repurposing is fun and Interesting. Once you finish updating an article, you feel accomplished. Don’t you believe me? Try it once!
1. Read the older content twice and Filter out key points
You must be wondering why I am asking you to read the older one twice.
Yes, do read the blog post that you are going to repurpose because if you don’t read it carefully, you may not be sure where there are mistakes, and what else you can add and alter to make it more valuable.
Therefore, read the older content twice every time you sit to update any blog post. As I said above that reading lets you find the mistakes and other things, you can also filter out key points from the old content which will help you while writing the updated one.
2. Correct Spelling and Grammar Mistakes
I have discussed this earlier in the article that many of us who are non-native English writers may have less expertise in English when we start. So, the articles we wrote in the past may have grammar and spelling mistakes. So, while updating correction of those mistakes must be done.
3. Research New Keywords
There might be a possibility that the keywords you targeted in the older blog posts are now not having much search volume, or their competition is increased. In such situation,.
Google Keyword Planner can be an awesome choice for researching keywords, but that doesn’t tell you the organic competition of keywords. Thus, you need to find the competition manually which may take a lot of time of yours. So, if you can afford, you can get Long Tail Pro Keyword Research Tool, which is an awesome tool to find out profitable keywords in just a few minutes.
Once you get a good list of keywords, you can target them while updating the content.
4. Include new information and facts
The main goal of repurposing the articles is to make them more valuable and informative so adding new information and facts is important. For example, I have talked about link building that is changed a lot in recent years. So, if you have the article on link building written in 2011 and if you sit to repurpose that in 2016, you must need to include the latest information, facts, and latest ways of link building to make that more relevant.
5. Add more Visual Content
While updating your old blog posts, you must add some relevant visual content such as infographics, screenshots, and videos to them. They make the blog post more interesting and explanatory.
Pro Tip => Don’t change the permalink of the older posts while repurposing because if you do this, you might lose some link juices which those posts got from various blogs over the time.
You have read the basic repurposing ideas, but this is not the end. There are many other ways you can repurpose your content.
If you have a blog post that you want to repurpose, you can make a video of it or make a PowerPoint presentation or an infographic.
Yes, you can also change the form of content to give them a new purpose of targeting a different type of audience because there are many people who prefer videos and infographics over textual content.
Most of the times, repurposing or updating your old content turns out to be good because when you do it, your stale content turns into a fresh piece that audience love to check out.
I think I have said everything I had to tell you on this topic; now I want to see you repurposing your older blog posts as well.
Do it, and increase your blog’s traffic!