Most people are on social media networks nowadays. That’s why businesses are going to these platforms to increase brand awareness and develop a loyal customer following. They turn to a social media agency to help them connect with consumers or clients.
If you are a business owner in dire need of a social media marketing campaign, you might be confused about how to start. And if you don’t have an in-house team, you will have to go to a marketing firm for help. But before you hire one, you have to know which questions to ask to help you make an informed decision. In addition, you can also get courses from Web Marketing to ensure you understand what the social media agency is doing.
Here, we will discuss the various questions to ask a social media marketing agency, especially if you’re a beginner:
- Which clients have you worked with for their social media marketing campaigns? Which client campaign are you most proud of and why?
With this question, you’ll gain an overview as to what type of clients the agency has worked with in the past. In addition, knowing which campaign they are most proud of will give you an understanding of their successes and how they have achieved it.
- What separates you from your competitors?
When you search for a social media agency on Google, you’ll find that millions of results will come up. Not every social media agency is perfect for you. That’s why they have to clearly state what distinguishes them from everybody else selling the same services.
You should look for answers stating some case studies and their successful track record. The social media agency should also be able to state clearly-defined processes and strategies for achieving success in campaigns.
- Do we have to be on every platform?
You should be cautious when a social media agency says that you should be on every platform. A particular business is very complex, and it should not be on every platform, especially if the target market is not there. This is because each type of social media network has a different category of users.
Businesses should have a social media marketing campaign on platforms depending on their goals and target market. For instance, Instagram might be good for one type of business but not for another. A good agency will analyze the company and select the right platforms to effectively reach and influence the target audience and achieve marketing milestones.
- Do you have clearly-defined processes? What is your process for developing content? Do you have a process for reporting?
Processes and tools are critical when it comes to marketing and the strategies you will use. The two most important processes to take note of are content development and reporting. Let’s take a look at the first of the two.
When you ask for the content development processes of the company, they should answer you about how they manage research, content creation, and schedules. Good social media agencies should have clear-cut content development processes. They wouldn’t go with just their gut-feeling when it comes to creating content for their clients.
You can even take it to the next level by asking the agency for copies of content they are most proud of. In this way, you can gauge their creativity and marketing abilities. Great content is challenging to come up with. However, good agencies shouldn’t hesitate to give you the best content they have created for previous clients.
When it comes to reporting, social media agencies should be able to measure and track the results of their campaigns. They should be able to provide you with both negative and positive feedback. Also, they should clearly communicate content strategies, content options, and tactics to their clients at least once or twice a month.
- How do you define or measure your success with campaigns?
Businesses that want to hire a social media agency should have clear goals in perspective. They should communicate to the agency that they wish to watch metrics such as conversion, paid reach, organic reach, and traffic, among others.
The great thing about social media campaigns is that they can be tweaked based on the real-time data you acquire. While information is collected, businesses and agencies can modify their campaigns and even adjust their goals.
There is no “one size fits all” answer when it comes to defining success. However, having a clear goal can help you determine whether you’ve successfully achieved this goal or not. In addition, it develops a sense of accountability for the social media agency.
Before you hire a social media agency for your campaign, it is best to ask them the questions above to learn more about their experience and processes. Remember, you will be shelling out money to reach your target audience through social media. That’s why you should be responsible for being diligent to select the best company for your goals.