How to Brand Yourself as a Professional Writer?

Writing is an art of binding the interest of readers. It has such an immense potential of either turning the things in your favor or away from your readers. For example, if you do not avail the service of a professional writer for writing down a highly researched subject, it will surely turn your readers away. The best thing is that there is ample work for writers who have knowledge, skills and know how to brand themselves as a professional writer. I can’t think of any career option that gives comparably more options than this one. Therefore, if you have it in you, then sky is the limit.

Hence, before moving further, it is equally important for me to tell you what Branding is.

What is Branding?

Branding is a marketing strategy which helps you to gain a competitive edge over others by creating an advancement of your career and skills. It will indeed help you to achieve goals by equally assisting you in your career growth, by enhancing your reputation and making your own name in the ever increasing competitive world.

In such an intense competitive world, branding has become all the more important for you to get others know your mettle.

If you ask me for an example of a professional writer who has a great brand online, I would surely suggest you check out Kristi Hines. She is a professional writer and what a brand she has built over the time. You must follow her to learn many things when it comes to brand yourself as a professional writer.

Moreover here are a few tips which can help you brand yourself as a professional Writer:

brand yourself as a writer

Prepare a Portfolio

How can you overlook this important aspect? You are a great writer and many people know. But, portfolio offers that professional touch to your capabilities. It can come handy for you while having a meeting with your prospective clients.  Since, you need to showcase your past achievements which may be in the form of published articles on blogs newspapers, books etc. You can hire a specialized person for creating a top notch portfolio of yourself.

Be active on Social Media

In the age of social media, where everyone is out there on Facebook, you need to utilize this medium for branding yourself as a professional writer. You need to regularly update things which may be helpful to your readers like “writing tips”, “ideal charges for writing a certain post” etc. As you gain popularity, you will equally get a strong network of people with whom you are in touch. Social media is also quite beneficial for the obvious reasons that even “friends of friends” can view your page. Likewise, you can also register your presence by making a LinkedIn profile. Thus, it gives you far more exposure of branding yourself. It speaks volume about your professionalism which matters a lot.

Create a hangout and address queries of people

Professionalism is all about addressing the queries of people from the scratch. By having a live hangout, you will naturally help them with the queries. You will in turn enhance the ever increasing base in the process as well.

In short, you have to understand that you have to be available to the queries of people. Most of us in creating a profile, fail to include one of the important questions as to “Why they should choose your service?” Try to write extensive points which carve a niche for yourself. You need to be the best amongst the rest since you deserve the best as well. Similarly, you need to ascertain yourself, like what is the perception which people hold for you. How people know you in terms of the characteristics which you possess. Similarly, the strength which you possess.

Read and write often

You need to share your ideas, thoughts as well as opinion which you highly love. This will make your readers eager to attract towards you. By writing extensively, you will continue to develop the interest of your readers which will go a long way in helping you to stand out from the rest.

How to carry yourself as a brand?

Besides the aforesaid tips which will help you to build a brand, it is equally important for you to continue to maintain your brand as well. Since, naturally you have spent your time and energy towards coming so far and you need to showcase your charisma with everyone. For this, you have to be proactive as well as keep a constant and regular eye on your online world and introduce new variations in your writing. Always keep in touch with social media platforms. Likewise, keep your LikendIn profile up to date with skills, recommendations etc. Since, maintaining a brand is equally a herculean task which you can’t afford to overlook or else you won’t be able to keep up your glory for long.

Final thoughts

Branding is the transparent way of gaining the trust of your ever increasing clients. As you create a brand, you will indeed experience the kind of trust which others have for you. Your brand should never look like cosmetic thoughts which will indeed fail to create connection among your readers. It should indeed be a real as well as genuine expression of who are you and what you do. Your brand is a collective mixture of your values, views as well as opinion. These traits act as a deciding factor for your esteemed clients by equally making them attract towards you too. Therefore, enter the world of branding. You won’t believe that the kind of trust and affection which your friends, colleagues and bloggers bestow on you. Since, they will actually regard you as an expert and you will be more than happy to impart professional assistance in the process as well. According to a saying, “better late than never”. So what, if you haven’t made a brand of yourself, just do it now and ensure a life of ease, dignity, happiness and warmth. It will indeed transform your life like never. So, create a brand yourself as a professional writer and witness the pleasant change which you have always wanted to. A professional writer is not short of work and never compromise with quality. I am sure, if you follow on the aforesaid tips, you are going to bag increasing number of orders as well.

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About the author

Atish Ranjan

Atish Ranjan is an established and independent voice dedicated to providing you unique, well researched and original information from the field of technology, SEO, social media, and blogging.


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  • hi there and thanks for providing these useful tips for new blogger like me.
    the points which you have listed out in this post is very interesting.
    i will make sure i follow your tips.

  • Hi Atish bro,
    This is a very informative post. A timely one indeed!

    I personally think being a professional writer is no more a behind the scenes job and nowadays branding has to play a great role too. If you have established yourself as a writer or a brand the I am sure big companies will come asking for you.

    Kristi Hines IS a role model for many. She is a marketing genius and her talent reflects in her posts on marketing.

    I guess nowadays companies and business blogs are leveraging the brands of writers by giving them credit in their posts. The ghost writing is going less and companies are thinking people will come attracted because the writer has written something.

    A portfolio is a must.
    Its like a CV or resume for the writers. Writers in single niche or multiniche whatsoever need a portfolio to showcase their work and caliber.

    I think social media is a great branding tool too. Writers like Kristi and others can act as news curators and provide value to get a following and then land a job.

    Thanks for writing this post bro. It was very helpful
    Have a great weekend.

    • Swadhin,

      Writing such a great job and I am in love with it though I am not a good writer but want to be. Social media is indeed required to brand yourself so that you can get a lot of good offers and good clients.

      Portfolio is required because clients always look at that first then talk to you.

      Thanks for reading the post Swadhin.

  • Hi Atish,

    Branding is such an important part of running an online business, whether it be professional writing, blogging, affiliate marketing or anything else.

    It’s what makes people know who you are, recognize your authority and trust you.

    Professional writers must certainly brand themselves to stand out in a crowded field of other folks who are trying to brand themselves. It doesn’t mean that your brand has to be better than those put forth by your competitors, it only means it has to be uniquely you.

    People don’t buy writers… they buy people.

    That means developing your own voice, your own brand, your own unique place in the professional writing niche. You’ve given great ideas and strategies for us to implement, here. I think any professional writer would do well to use this article as a blueprint for developing their brand and their business.


    • Hi Donna,

      Thanks for reading my post and leaving your thoughtful comment. Branding is indeed necessary because it is what helps you win the trust of people which might be your customer later.

      I hope you have enjoyed the weekend Donna!

  • Good post for the budding writers who wanna become professional in writing career Atish.

    I know Kristi from very long, such an inspiring writer and I read many posts in Kissmetrics and Hubspot.

    Creating a brand is essential for any type of online business so as to grab more audience/clients. I’m familiar with this truth and thus putting a lot of effort to make a brand name for my blog.

    I love writing the most, wanna write daily. If I start to write something, I forget about other stuff and greatly involve in the matter to offer maximum information for my readers.

    Making good portfolio is the basic step to turn into a professional writer. I do agree with your other tips and yes, social media plays a vital role to get good exposure especially Linkedin.

    Thanks for crafting this nice post to inspire writers, keep sharing your amazing thoughts on writing 🙂

    • Thanks for coming by Nirmala!

      Yes Kristi is one of the great writer whose brand is strong enough over social media. Thanks for sharing your thoughtful words via comments.

  • wow Great tips to make one a Professional Writer. I love writing articles most. Thanks for sharing your amazing thoughts on writing

  • Hi Atish,
    great post!

    I’ve recently started to offer freelance writing services, also through my personal website “”.

    I think it’s quite hard to being as scratch, as competition is huge, and rates are really low at beginning if you don’t have experience or an impressive portfolio.

    I’ve written over 500 articles, published on the web, during my 5 years online (and many more to come).
    I’ve also being featured many times in the blogosphere (I share my interview on my About page).

    Thanks for the nice write-up, mate.
    Have a great week! 🙂

    • Great to know Erik.

      I am also looking forward to plunge into full time blogging and as I love writing I would be doing a little bit of content writing too. Lets see how it goes.

      You are surely a great blogger cum writer. 🙂

  • Very informative post. Sometimes I feel hard to build a brand in writing, i made some blogs but I couldn’t find a suitable brand, then I stopped writing for a long time. Thanks for sharing the tips.

  • Nice Blog sir This is a very informative post. A timely one indeed!
    I personally think being a professional writer is no more a behind the scenes job and nowadays branding has to play a great role too. If you have established yourself as a writer or a brand the I am sure big companies will come asking for you Social media is indeed required to brand yourself so that you can get a lot of good offers and good clients.
    Thanks For the blog

      • @Atish I meant it in the way, I want to be writer. Right now I don’t know how to start with. I just asked you some tips to develop my initial writing skill.

        • My suggestions are:

          Do read 2-3 blog posts daily
          and write 1 article not less than 500 daily.

          Keep reading and writing.

          Every week compare your older and newer articles and try to find the difference. Also get your articles checked with some of your friend who is a writer and ask him/her to point the mistakes.

          I am sure you can improve this way.

  • Hello Atish,

    Everyone want their own brand and Branding is such an important part of running an online business, whether it be professional writing, blogging, affiliate marketing or anything else.

    This post is very effective and useful for me… Thanks 🙂

  • It is such a nice information you shared by following post. Content is the most important part to promote a business brand. You wrote about the professional writer to brand yourself, that is really a required thing for every marketer. I also want to improve my writing skills. Thank for such a nice tips.

  • Nice article on professional writing.
    I really liked you point “carrying your self as brand” . I do agree Every writer must get credits that he/she deserves
    In early days writer used to write for certain company for certain blog and all the credit used to go to that company or website not the writer behind the content.

    Now some company have started giving credits to their writers .
    There is really so much to learn from this post , thanks for sharing with us.

  • Swadhin,

    Writing such an awesome job and I’m in love with it although I’m not an excellent author however need to be. Social media is certainly required to model your self with the intention to get quite a lot of good affords and good purchasers.

    Portfolio is required as a result of shoppers at all times take a look at that first then speak to you.

    Thanks for studying the put up Swadhin.

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