Pinterest tools for marketing and brand engagement
Pinterest is an image social media site that has a strong connection with visuals. In the words of the site itself “Pinterest is an online pin board. Organize and share Things you love.” In this post we will discuss the ultimate list of Pinterest tools for marketing, analyzing, and increasing engagement on Pinterest. But, before that lets have a brief round off of the social media platform that drives an estimated 47% of the US online shoppers (source).
According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind…
“Unlike Twitter and Facebook which connect users based on who they know, Pinterest connects people based on their common passion. This indicates users are able to view content which is more likely to be of interest to them, and are more likely to lead to purchase downstream.”
From the above statement it is clear that Pinterest has an open angle for business prospects too. About one-fifth of US women actively use Pinterest not only to show their artistic side but also to evaluate and review products before buying. Pinterest grew 58% in the year 2013 which is far better than the existing social media giants, Facebook (57%) and Twitter (15%).
Pinterest for Business:
Pinterest has now rich integration in the aspect of business too. Companies and brand owners can create business pages for themselves where they can display stuff to be sold with a link back to the original e-commerce store. This is similar to Facebook pages but the fact worth noting here is that buyers from the Pinterest spend $180 as compared to those from Facebook, who spent only $85 (source).
Having these statistics known, there is no reason why you should not tap into huge business opportunity that Pinterest puts forward. Read this post on how to double your Pinterest followers investing less than five minutes daily.
I have made this ultimate list of 40+ Pinterest tools that will help you to leverage this visual social media. These tools and third party apps (some free and some on the freemium model) will help you create awesome pinnable images, add quotes, track your pins on twitter and even set an online store on Pinterest.
[Also read: Three Pinterest practices for marketers.]
Pinterest tools to create Pinnable Images:
1. Canva: Canva is a great tool when it comes to creating amazing images without even learning Photoshop. Most bloggers create awesome images with canva. You can create photos for social media sites with predefined dimensions or can create your own custom images for sharing. It has a load of options.
2. Pixlr: Pixlr is a hell of a fantastic photo editor. This one has loads of filters and many more editing options. If this was not enough it has the app version for android and IOS in addition to its super loaded web version.
3. Picmonkey: Picmonkey understand the demand for Pinterest – Rich and attractive images. Though Picmonkey is not exclusively for Pinterest, but it is a great tool to add text to images, resize them and also offers great touch up features too. The basic free version is pretty enough but for power users there is a premium version with extra features.
Pinterest tools for quotations and taglines:
Quotes and images with text are amongst the most repined pins. If you want your Pinterest followers to keep talking about your brands you can also add some call to action text at your images. It is seen that pictures with quotes and other call to action texts are shared heavily. Here are some great tools to add quotes and other text layers to your Pinterest images in order to make them talking and vibrant.
4. Pinstamatic: Pinstamatic is a great tool that drives the boredom of your images out.
5. ShareAsImage: This is a useful tool to dress up your quotes and text messages with great backgrounds. If you are not satisfied with free version there is a pro version too.
6. Giphy: GIF images are the best ones when it comes to grab someone’s attention. You could easily create CTA through GIFs on Pinterest. There is a search engine for GIFs and you can get awesome GIFs from them. It is Giphy.
7. Pin A quote: Although this tool costs around a very little $1.99 for the pro account. It is very useful to post a text quote (or an image) found across the web, use their bookmarklet on your browser and then fill a form to post it on Pinterest.
Pinterest tools to make infographics:
If you are a vivid Pinterest user you must be aware of the fact that infographics are in abundance on the platform. The advantages of Infographics are that they can contain surplus data, in an attractive design or template. Here are some of the tools to create awesome infographics for Pinterest.
8. MS PowerPoint: This is a free tool that can help you create beautiful infographics in minutes without much hassle. This tutorial will help you in creating beautiful infographics from PowerPoint and has five free templates for you too.
9. Easel.ly: Pretty of a web 2.0 domain! And the templates this site offers are also great and easily customizable. You have the access to its library of arrows, shapes, connector lines and fonts too. This will force your Pinterest followers to share your pins that contain boring data presented on amazing infographics.
10. Visual.ly: Visual.ly is a great tool and a community for infographics creators. With around 35000 members this tool has the capability to make your pinned infographics go viral (if you have the right connections).
11. Google developer tool: Have a statistic to share on Pinterest? Are you afraid that this will turn off your followers? Not now on. This free tool from Google will create a beautiful infographic that matches the look and vibes of your website.
Pinterest tools to schedule Pins:
Pinning the pictures at the right time is the most effective strategy for getting maximum eyeballs on your Pinterest boards. But, as we all know it is practically not possible to be online posting at times when your visitors are online. So, it is better you schedule your posts to be pinned at times when there is maximum engagement from your followers. Pinerly suggests that Saturday mornings and late weekday evenings (between 8pm to 1am EST) are the best time to grow your followers and referral traffic. Here are some tools that will help you schedule pins:
12. Piqora: It is an ultimate business tool that helps in a plethora of social networks like Pinterest, tumblr, and instagram. For now, we will consider its functionalities for Pinterest only. For scheduling, you can directly log in to piqora and add content for scheduling or you can make use of the bookmarklet.
For pinning any image on the web just click the bookmarklet, specify the image, the board you want it to be pinned to, and the time you want it to be pinned. Done!
13. Viraltag: Viraltag helps you in saving time by scheduling pins at your desired time. This will reduce the workload on you and you don’t have to be online to cater your global audience. It’s a great handy tool for companies and enterprises.
14. Pingraphy: Pingraphy is a great tool that works on the principles of bookmarklet and then you can schedule every image you wish to while surfing the web. Remember, you are not restricted to share boring 2D images only; you can share videos from YouTube and Vimeo too.
15. Gopixel: Gopixel is a freemium Pinterest tool that lets you pin up to 3 pins per day for free. I think this is pretty enough for small players. However if you are a bigger business you might want to visit their pricing page for more details.
16. Viralwoot (formerly Pinwoot): They are a great platform for scheduling pins. The free plan helps you schedule 100 pins per month while they have great paid packages too.
Pinterest tools to track pins and analyze results:
Now that you have pinned your best visuals it’s time for you to track results and analyze the follower graph of your images. Here are some of the best tools to analyze your Pinterest performance and also to monitor competitor analysis.
17. Pinterest Analytics: Pinterest analytics is much like the Google analytics that we use to monitor our website traffic and audience. Pinterest analytics is a tool by the social media platform itself and helps you get an insight on pins, repins, audience, clicks on pins, reach, visitors etc. It might not be up to date to the last minute but still has great usage to track your performance on Pinterest.
18. Pinalerts: Have you used Google alerts? Then this is like its twin for Pinterest that alerts you when anything is pinned from your website or blog by Pinterest users. It goes a step further telling you who has pinned your content. This will help you identify the pinner, thank him and also engage with him over the platform.
19. Tailwind: Tailwind is like your personal coach on this visual social media which sees 94% more repins for pins with trending topics. It tells you how your business is perceived on Pinterest and shares tips on how to get the desired results. It is used by over 2,500 brands which include the likes of Nike, AOL, Walmart etc.
20. Piqora: As mentioned previously Piqora is a great tool for analysis of pins and repins, ROI and competitor tracking.
To track Return of Investment, you have to integrate Piqora with the Google Analytics, or Omniture etc. You can track who pins your pins from your website, what are the resulting conversions etc. Then you can calculate the revenue per pin, visits recorded, follower growth, reblogs, etc.
21. PinPuff: It is the tool that helps you calculate your pinfluence, a measure of your popularity on Pinterest, and it also provides the value of your every pin.
Pinterest tools for building a Pinterest community:
Pinterest is essentially a social media platform. And so forming communities on Pinterest makes sense. You could use the potential of Pinterest communities to get new followers, share your content across a variety of platforms or simply promote each other. Here are a few tools that promote the community feature of Pinterest.
22. Viralwoot: It is a community of Pinterest users who help each other in sharing stuff. Though I would not suggest buying followers, Viralwoot gives a reward system (seeds) for increasing followers and sharing pins that’s why is worth a try.
23. WooBox Pinterest tab : Suppose you are very active on Facebook and new to Pinterest. You should use your resource of loyal followers on Facebook to get established on Pinterest too. But, remember Facebook allows you to integrate Pinterest only to your personal profile and if you are a business or brand your followers are likely to be knit across your Facebook business page.
Here comes the scene for WooBox, which allows you to add a Pinterest tab to your Facebook Business Page and thus market your Facebook fans to follow you on Pinterest too. The icing on the cake is there are no technical hassles for this.
24. Postris: Postris is the former Repinly (old name). It allows you to search and access the top Pins, Pinners and trend on the social network and thus help you to use these data to make great strategies to grow big in the Pinterest community.
25. WiseStamp: although WiseStamp is not a Pinterest tool at all you can still use it to grow your Pinterest community and ask your known people to follow you on Pinterest. The formula is, WiseStamp allows you to add a personalized signature to your emails and thus helps you to attract your contacts to follow you on Pinterest by adding a simple CTA button on your email.
26. Pinvolve: It is similar to WooBox discussed above The key difference is that it makes the arrangement of the images on Facebook to a similar fashion as Pinterest and when users hover across the image they get an option to pin the image directly on their Pinterest account. There is a free version that does the basic job of synchronization while paid packages exist for the additional features like multi-pages manager.
27. WishPond: It is a tool that works on the same ethic as Pinvolve or WooBox. Apart from that one biggest advantage is that it is so easy to integrate that you literally have nothing to do accept for providing your login credentials. This works well on mobile sites too. It’s a great tool that will allow you to cash your Facebook followers to build engagement on Pinterest.
Pinterest plugins for WordPress blog:
We have a plethora of WordPress plugins to make your site optimized for Pinterest. These plugins make it easy to Pin your content and also help you to attract more eyes from Pinterest. Here some of the best WordPress plugins for Pinterest.
28. Pinterest follow me widget: This plugin adds a simple and elegant follow me on Pinterest button to your WordPress blog and thus motivate your readers to follow you on Pinterest.
29. Pin button attraction: This is a paid or premium WordPress plugin that lets you decide which images should be allowed to Pin. This way you can prevent certain images like personal ones from being pinned from your WordPress site.
30. Pinterest RSS widget allows you to add your Pinterest photos to your blog sidebar, pages or any estate you want on your blog by the use of a simple shortcode.
31. Pinterest Pinboard widget: This simple plugin allows you to display your Pinterest images as a board of thumbnails across your sidebar or your footer columns. Either way the main aim of attracting your Pinterest followers in achieved.
32. Pinterest block plugin: Suppose you don’t want users to pin images from a specific page of WordPress blog you can use this plugin to specify commands for the same. Furthermore, this plugin helps you to specify which images are to be prevented from pinning directly from the post editor. Pretty huh?
33. Pinterest LightBox: If you use a third party gallery plugin like NextGen this is the Pinterest plugin of choice for you. This Pinterest plugin allows you to add a pin it button to your images in the NextGen gallery (over 5.5 million users).This is extremely useful WordPress plugin for Pinterest for the professional photographers and designers.
34. Pinbuttonsidebar: This WordPress plugin allows to add your Pinterest worthy posts on your sidebar as standalone images with a pin it button for them to be pinned. There is no brilliant use of the sidebar estate than this. If you don’t want to invest on this plugin check this tutorial to do this manually
For more plugins you can get a detailed list here.
Pinterest browser extensions:
Pinterest has a plethora of browser extensions too that will help you achieve your Pinterest goals.
35. ShotPin: This chrome extension help you take the screenshot of your website and share it across your Pinterest account.
36. Pin search: This is basically a content discovery tool for chrome users. It enables them to do an image search through Google that will display images found on Pinterest as per your query.
37. Pinterest right click: This Firefox add-on allows you to add a Pinterest pin it option to your right click menu whenever you right click an image.
38. Pinterest image expander for chrome: The name justifies the work it does. It makes repining easy by enlarging the images on hovering.
Pinterest apps for smartphones and tablets:
Pinterest has beautifully designed official apps for smartphones and tablets that help you explore the platform on the go. Here are some of the awesome Pinterest apps for your mobile devices.
39. Download the Official Pinterest app for android
40. Download the Official Pinterest app for IPhone
41. Download the official Pinterest app for windows phone
42. Followers on Pinterest: It is app for IOS devices that allows you to track your followers and check who is following you back on Pinterest and who is not. Thus you can manage followers on the go.
Pinterest tools for ecommerce and setting up a shop on Pinterest:
43. ShopInterest: When about 80% of the Pinterest users are women what you won’t get a better place for setting up a shop. ShopInterest allows you to create boards of your products, manage prices and payment modes and you are good to business. *Tee-Hee*
44. PinBooster: If you have large number of followers on Pinterest you can monetize them by getting paid to display pins and boards from other users. PinBooster helps you in the process.
Over to you,
So, this was the ultimate list of Pinterest tools to help you Pinterest like a pro. Use any or all of these tools, to make your Pinterest marketing effective.
Have I missed something? Did you not find your favorite tool? Please comment below and I will love to update your tool to this list of Pinterest tools.