Ever since businesses have started going online digital marketing has been gaining popularity because to earn revenue marketing is indeed an inevitable thing. When marketing is done for an online business, it is called Digital Marketing which consists of Internet Marketing, Social Media Marketing, and TV/radio marketing. Internet Marketing further consists of SEO and SEM.
When we do such marketing, keeping track of everything manually is nearly impossible. There are good digital marketing tools available online that helps you carry out important stuff without much efforts yet efficiently, and also reporting becomes very easy.
Today I am going to review one such digital marketing tool which has a broad set of various SEO, SMO tools to carry out internet marketing strategies more effectively. The name of that tool is Mondovo about which I will be talking in this blog post.
Mondovo is digital marketing toolset that offers a lot of tools which you need to carry out day to day online marketing jobs. I have used many such tools, and I liked this because most of the tools have just a few options at one place but Mondovo offers everything at one place which saves time, and you can do the marketing stuff more effectively and efficiently.
As I said above that Mondovo offers a lot of tools, it’s time to talk about all those tools one by one. It offers tools in 3 categories such as:
- Web Analytics
Let’s talk about them one by one.
If I consider Mondovo as an SEO tool for on-page analysis and backlink research, it would not be wrong because the major tools are in the SEO category only.
SEO is the backbone of any online business because it ensures the search traffic to the websites. There are so many things to know about the SEO of a website such as keyword ranking, On page SEO factors and status, backlink details so that you will know where your site stands, and what other SEO strategies you can employ to improve its SEO.
Let’s talk about the various SEO tools offered by Mondovo.
As the name says, this tool helps you keep track of keyword ranking of your website along with the competitors’ ranking too. Once you click on this option, you will be asked to enter your site’s URL, Competitors’ URLs and Keywords for which you want to keep track of ranking.
Along with these three things, you can also choose language, search engines in which you want to check the ranking and few other things as well.
I have chosen Google India as a search engine. You can select multiple search engines as well. Once you are done, you can see the summary at the end with the cost involved which you will have to spend to do for rank checking. The more things you will add, the more you will have to spend.
Once everything is set, click on Create Profile button.
Wait for some time, and you will be able to see the detailed report prepared by Mondovo. Further, the updated data will be changing in the table as they change.
The summary it shows as:
When you click on Keyword Ranking, it will show you as:
It also shows Competitive Ranking Summary as well in a graphical format like shown in the screenshot below:
It shows the ranking of my site and competitors’ sites for the keywords I have entered. It does show the search volume as well.
When you click on Page-Wise Ranking, it does show my site’s pages that are ranking for those keywords.
Now, click on Competitor Landscape and it will show:
All the sites are listed which do rank for those keywords.
Further, you can click on Advertisers, and it will show the advertisers who are bidding for those keywords in Adwords.
This rank tracking can be updated as the ranking changes. Moreover, if you want to check the ranking only once you can choose the option On-Demand Rank Checker instead of Rank Tracker.
If you want to check various metrics of one or more websites, you can just enter them in the Bulk Metrics option. You can choose the metrics you want to see. Choose the metrics wisely as more the number of metric you choose the more cost will incur.
Once you click on Submit, you see a message at the top of the page saying the report will be ready in 3 minutes.
After few minutes, you can click on notifications at the upper right corner of the page, and you will be able to see all the reports in much detail.
Most importantly, it does show the MOZ and SEMrush metrics correctly as well along with others. This is my one of the most favorite features of Mondovo because in just one click it shows a lot of information about the websites which are well enough for competitive analysis.
As the name says, this option is for checking the backlinks and related stuff. You just have to enter the domain and submit. However, you can change the number of links and anchor tags to display as per your budget. Once done, click on Submit.
Within 15 minutes, your report will be ready, and it will be displayed as:
Clicking on Backlinks will give you a detailed backlink report along with details whether they are dofollow or nofollow, what are their C-class IPs, and few other details which are indeed helpful for thorough link research of your website.
Now, when you click on Anchors, it does show the anchor texts used and how many links you have with each anchor text. It does help you understand whether your link profile is natural or not. So that you can take actions accordingly.
I loved the link research feature as it displays almost every detail about the links and their influence which let us know how the site is doing and what are the areas to improve.
If you have been working as SEO or blogger, you might know what the Website Audit all about. Mondovo’s Website audit feature is quite detailed, and it displays every small detail of the website from SEO point of view. It shows the details as shown in the screenshot below:
I think these are enough details to find out the on-page optimization of the website. So, this audit can be the best on page analysis tool for you.
To improve a website’s SEO, knowing the on page optimization status is very important according to the targeted keyword. Manually checking such status can be tough and time-consuming but this feature of Mondovo makes things easy. You just need to enter the website URL and the keywords for which you want to check the optimization status. And, it gives you detailed report in just a few minutes. It does give the linking details too which helps you manage the proper balance of dofollow and nofollow links on your website.
You might have used Woorank free online tool for doing website audit which is good but, Mondovo does the audit in even more detail.
This works like a keyword research tool in which you enter a seed keyword, and it shows you a number of keywords with its search volume.
For example, I entered a seed keyword “Digital Marketing Tools” and it showed me this:
Everything looks fine in the report, but the competition is not for organic search but for advertisers so keep that thin in mind while using this feature.
You can also enter a URL, and fetch the keywords of that page as you can see the option available in the screenshot.
Enter the keywords, and get their search volume within minutes. In one go, you can enter 650 keywords.
This option allows you to see the Google’s search console (GWT) data right there in the tool. However, you have to authorize your GWT account.
When we talk about Social Media, Facebook and Twitter are always first on our list as they have the biggest audience base. Therefore, there are tools available to help with marketing on them. There are four tools Mondovo Offers for social marketing:
You need to authorize your Facebook page, and you will be able to see the page statistics, engagement, fan statistics, etc. Though you can get these details from Facebook Page insights option as well, having everything available in one dashboard is great and time-saving.
All you need to do is to authorize your Facebook Page, and data will be loaded to create the report. These reports do help you a lot to analyze and grow your page by increasing likes and engagement.
Facebook Competition feature allows you to compare up to 5 Facebook pages in terms of the engagement, likes, statistics, etc.
For example, if you check with any two or more it will display like this:
In the screenshot, just the summary is available. As you scroll down, you can see everything in more detail.
It is quite similar to Facebook Analytics. Authorize your Twitter account, and you can see all the details in the dashboard such as you Tweets, Wall, Mentions, Insights, and followers’ insights as well.
You can enter more than 1 and maximum of 5 different Twitter accounts and get their comparison.
Here is an example of such comparison:
The idea of these social tools is simple which is to bring everything under one dashboard so that you don’t need to go to your Facebook or twitter every time to check the stats. You can check everything within the Mondovo dashboard while doing other things which indeed saves a lot of your quality time.
Web Analytics is used to show the traffic stats of a website along with the details like search queries, landing pages, real-time traffic, geo-location, and almost everything that tells you about the traffic and its nature. Mondovo offers to authorize Google Analytics to show its report in the dashboard, and its own analytics tool is there too.
Google Analytics is the most popular web analytics tool that almost every webmaster uses nowadays. You can authorize your Analytics account to see the reports in the Mondovo Dashboard.
It is the web analytics tool offered by Mondovo which works like Google Analytics. For this, you have to sign up for it and get started to see the traffic stats and other details. You can read more details about Mondovolytics here.
I am done explaining the features of Mondovo!
Now, let me tell you how you can get started!
There is nothing much difficult. Go to Mondovo’s Homepage by clicking here, and click on Free Trial.
You will see a signup form:
Fill this up, and get initial $3 balance added to your account so that you can try it out. Then you can pay as you start using the tool for more reports, and other stuff.