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Make Your Website More Visible Using SEO

Maximizing your company’s visibility online is the key to gaining a foothold in the global marketplace. Whether you are targeting a worldwide audience or just seeking to attract new local business, optimizing your site for the Web is the key. By keeping up with SEO trends, your site will rank higher in search engine results pages, generating greater profits for your company.

Here are few ways that can help you get started with SEO which can help you make your website more visible on the web:- 

Do Keyword Research

Researching the right keywords for your site is the key to success in SEO. Target low to mid competition keywords that you can use on your site. Use these keywords in your title tag, Meta tags and image captions/alt text/image name. Avoid high competition keywords and focus on local search. Instead of trying to rank for the keyword, “pet food,” try ranking for “pet food stores in Melbourne” because long tails keywords are easier to rank, and also you get more targeted visitors if you rank for them. Doing your research will make all of the difference in getting the exposure you need. Local SEO helps find more business in your area.

Share relevant content

If you are looking for an easy way to conduct your own SEO, share relevant content with your audience. If your site is lacking in content, find industry related content and share links on your social media pages and on your site. The key is to be strategic in what you share. Find articles, photos and videos that your readers would like to share with their networks.  .

Update your business blog regularly

A business blog is indeed important to support your main website but just making a blog is not enough. You can maintain the freshness of your website by publishing blog posts regularly. You need to work regularly on it. Do share posts related to your industry and try getting more audience to come over your blog so that you can direct them to your business website to grow your business. Especially write posts while focusing on your targeted keywords to get maximum out of it.

SEO Optimization

Publish guest posts to get more exposure

Another way to get exposure on the Web is to submit guest posts to high ranked sites in terms of Page Rank, Domain authority, Moz trust and organic traffic. Think of it as piggybacking on their success. Ask them to allow you to include a link back to your site. Inbound links[Backlinks] help yo to boost your site’s ranking and they are also instant Web referrals. This is one of the best tips for enhanced SEO.

Using the best Link building Strategies to Build Backlinks

Directories and social content hubs are great for generating traffic for your site. If you are working on SEO, then you might know that in the past article directories were an excellent resource but SEO has been changed a lot and they lost importance but still few good directories can give you better results. All you need is to post original content on each article directory with variation in anchor text.

Web Directories and article directories are not that much effective as they used to be, but you can still find the best sites in these categories and submit with originality. Don’t submit copied or spun content everywhere. That is not going to help you in any way!

Apart from Directories, you must work on the modern link building strategies that work nowadays. Don’t commit blunder link building mistakes because that can do more bad to your site.

Start earning Links

Be good to everyone both personally and professionally. Try to give the best customer experience to you customers and make the happy with your great services so that they would love to write something on their blog with your website’s link. There are a lot of ways your customers can make you earn links if they are satisfied with your services.

Also create great content on business websites with quality information so that they can be shared and linked from many blogs and news websites.

Link earning is even better than building links manually.

Get social

Social networking is one of the best ways to develop your brand online and they can send a lot of quality traffic to your blog or website. Create profiles on the most popular social networking sites and niche sites in your industry. Then make connections with like minded people and engage with them. These can help you build a better brand for yourself as well as your blog/website.

Watch your competitors

There are several programs available that will allow you to monitor your competitor’s sites and compare them to your own. These sites allow you to measure keyword effectiveness, search engine ranking and site traffic. By watching your competitors, you can tailor your SEO to gain the best foothold in the marketplace.

Creating great SEO locally in any city such as in Melbourne requires quality and consistency. By creating dynamic content that will boost your site’s credibility; you will create a loyal and profitable following on the Web. Read more SEO articles here

About the author

Atish Ranjan

Atish Ranjan is an established and independent voice dedicated to providing you unique, well researched and original information from the field of technology, SEO, social media, and blogging.


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  • Hi Atish, Definitely all these points that are mentioned in this useful article helps in making a site more visible in the SEO. But one another points, is the interlinking of the blog posts to the relevant old posts are also very helpful in making a website to more and more visible in the SEO.
    I hope that you will also think about that. Nice article. Have a nice day….

  • Hello Atish,

    All your suggestion are good for SEO and more effective for a site or a blog also, but after updates by Google SEO is not so easy as to compare with previous days. Anyway thanks for sharing such a informative knowledge with us.

  • Hi Atish, same content two times!! why?

    “Share relevant content
    If you are looking for an easy way to conduct your own SEO, share relevant content with your audience. If your site is lacking in content, find industry related content and share links on your social media pages and on your site. The key is to be strategic in what you share. Find articles, photos and videos that your readers would like to share with their networks. Learn about SEO with ROI.”

  • SEO is the most imporatant part of the blogging world and without it blogging will be nothing. You explained here n really nice way atish sir. Gettind socail and watching our competitors is really important I think beacuse if there is competion then we can do something even better.

  • Hey Atish
    Very nice list of suggestions and i am following all these things. but i have one doubt about “how to get more high quality backlinks. Please give me some advice.

    In seo world at present content is king. If your content is relevant and informal then you get rank high other wise you get nothing.
    your article is very nice best of luck buddy 🙂

  • I am a new blogger.I wanna to ask you that how to earn links?and what are the benifits if i earn more links??

  • Very nice article, I completely agree with the social media part of the article. I believe that many websites can utilise social media products such as facebook, twitter and instagram to boost their audience and visitors.

    I also agree with the paragraph about the business blog, I believe it is necessary that you update it consistently. I find myself that posting regularly such as once a week is advantageous as it provides new content for your readers.

  • Atish as you suggested to use long tail keywords for rank faster, but when i analyze the big sites like W3School they are using single words like:tutorial, html, seo, ajax etc as keywords rather long tailed keywords and they are ranking so well. What you like to say about it.

    • Well, Single word keywords are good if you just want to get traffic (if you are able to rank on that keyword) but those traffic are not targeted but when you use long tail keywords then even if you get less traffic, they converts.

      Conversion rates are better when you rank well for long tail keywords. Suppose, I want to buy shoes within 500 INR then I would search “stylish shoes within 500 INR” right? I would not use only “stylish shoes” if I want to buy seriously.

      I hope I am clear with what I have said. let me know your views on it.

      Thanks Mukesh for your visit.

  • Hei.. sir it was really nice post which would help in take our websites for next step.. thnx for sharibg this..i like it

  • Hello Atish,
    All your suggestion are good for SEO and more effective for a site or a blog also. Thnx for sharing such a beautiful artile

  • Is article submitting good for ranking in Latest Penguin Update…. I listened that article submission is not necessary….

    • Article submission can work but in case of you submit in the article directories who approves only unique articles. Don’t publish same article in multiple sites rather publish unique articles on each directory.

  • SEO helps to improve site’s visibility in search engine. SEO is creating good content on a web site in the form of pages and posts that real people want to read, which satisfies the query and can be found by a search engine.

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