This and other descriptors abound in IBM’s new “IBM PureApplication Solutions for Hybrid Cloud” ad. In an increasingly digital world, we still use ever-more-primitive metaphors for the exchange of goods and services. I’m referring specifically to the term “taking to market”. When we talk about taking an app to market, it has an old world ring to it. One can imagine oneself guiding a yearling pig to the center of town for sale or slaughter. The image doesn’t as handily evoke the development and adoption of modern application technology. Because this process is something that the typical individual doesn’t begin to understand (“it’s…uhh…like coding, right?”), it’s comforting to know that someone out there does know what this stuff is all about.
IBM is marketing (there’s that archaic metaphor again) as this solution: the authority on best practices when it comes to the full lifecycle of the modern app. From inspiration to inception, through development and beta testing, all the way to the iTunes app store. IBM’s PureApplication solutions for the Hybrid Cloud makes this process smoother and better. It civilizes a methodology that has become increasingly (even beyond) cerebral. Even today’s app experts can’t hope to comprehend every step of the development and marketing process. It’s comforting to know that even if it isn’t understood, it still works. Again, IBM is poised, with long-developed tools and infrastructure, to fill this understanding gap with excellent service and “it just works” reliability.
Services like these make it possible to develop a great app idea, whoever you are. Because it is increasingly rare for a single person to possess the entire skill set necessary for a successful development and launch, services provided by the like of IBM can make this dream a reality. Avail yourself of their staff, technology, and resources, and the future of your app (wherever it stands in the process of development) is a lot better off.