If you want to create an online course, a membership site, or any other type of knowledge product, Kajabi is the best tool you can use.
First, it allows you to create a website where you can host your knowledge products and allow your users to create an account so they can consume your content.
The good news is, the platform does far more than just that.
It also allows you to create:
- Sales pages
- Checkout pages
- Affiliate system to sell your knowledge products
- Kajabi also processes the orders for you
It’s truly an all-in-one solution when it comes to creating and selling online knowledge products.
Here’s how you can create knowledge products inside Kajabi.
First, once you’ve got an account, head to your dashboard, go to the Products option and click All Products.
Then click on New Product.
For the sake of this example, let’s choose Mini-Course.
Now, it’s time for us to come up with a fancy name for the product.
From here on, you can do pretty much whatever you like. You can add more lessons, set up your pricing, add the content for your course and even create offers.
It really depends on the type of product you want to create and the way you want it to look.
The key here is for you to know what your audience’s needs are and what compels them. Once you’ve determined these things, you’ll be able to create a knowledge product that your audience will come clamoring for.
Just browse through all the functionalities of Kajabi and test them yourself. You’ll be amazed at the type of stuff you can do when creating your course.
Now, let’s take a look at some of the specific ways Kajabi can help your knowledge product business.
Here’s how you can use Kajabi to sell your knowledge products using webinars.
First, click on Marketing and open your Pipelines tab.
When you’re on the Pipelines page, click on New Pipeline.
Here, you need to click on Zoom Webinar OVO.
Once you’re there, you can start creating your webinar. You just need to look at the visual representation of what your webinar funnel will look like, and think of a proper strategy for it.
Once you have a good idea of how everything will look, you can click Create Pipeline and set it all up.
It’s important to mention that you can do your webinars both live and pre-recorded.
The first option makes it more personal and typically converts better, because it creates more of the one-on-one effect you can have with people.
Whereas, the second option might not have the same conversion impact, but allows you to scale things pretty rapidly.
With automated webinars, you can hold a webinar once every 15 minutes if you want to (assuming you can drive enough traffic to those webinars).
It’s truly amazing what you can do with that webinar feature. That’s why it is one of the best methods you can use to sell your products.
Speaking of driving traffic, let’s look at some more ways in which Kajabi can help you market your knowledge products better.
Kajabi allows you to create stunning-looking websites in just a few minutes. These are some of the themes offered by Kajabi.
Depending on the type of business you’d like to run, you have only to pick from one of Kajabi’s themes and be able to come up with your very own website.
No need to learn about coding or doing extensive web development work — Kajabi has you covered with its intuitive and easy to set up web editor.
If you choose one of the sample themes and start customizing it, you’ll immediately notice that Kajabi’s features are very easy to understand.
It’s also worth mentioning that Kajabi has both free and paid themes.
Kajabi allows you to run your entire email marketing campaign within the platform.
You can do all kinds of fancy stuff using Kajabi’s email marketing features, such as:
- Sending broadcasts to users.
- Emailing only to specific segments of your audience.
- Viewing reports of past email marketing campaigns.
You can even create an email sequence so you can run a drip email marketing campaign. The best part is, creating an email sequence with Kajabi is really easy.
You just need to click the + New Email Campaign button then pick Email Sequence.
From there, you can start creating your email drips.
In addition to email marketing, you will need several other sales features to keep your business running, let alone thriving. Thankfully, Kajabi offers lots of other helpful tools.
With Kajabi, you can create high-converting sales pages, create/use special coupons and offers, etc.
Another useful thing that’s worth mentioning is Kajabi integrates with Stripe.
This allows you to sell your knowledge products without complicated and time-consuming activities such as setting up payment portals or merchant accounts and then integrating them with each other — Kajabi does it all for you.
All you need is to integrate your Stripe account with Kajabi.
You can also manage your products so that some of them are free, and others are paid.
On top of that, any user, who has an account, can always see all the courses they’ve already bought (or unlocked) from you.
Your users can click on the My Library option and see everything they received from you. Whenever they buy a new course from you, the product is also added there.
The user experience couldn’t be better.
Not only is it easy for you to manage your product, but it also makes the whole customer journey a much better experience for your users.
As you can see, Kajabi is the only platform you need to manage your knowledge product business.
You can do pretty much anything from inside the platform, and you can also integrate several platforms to it.
With Kajabi, the opportunities are endless.
If you’ve been using Kajabi and you have tips or ideas that you’d like to share about the platform, please add your tips in the comments section below. Cheers!
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