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Interview with Demetrio Fortman, TemplateMonster COO

“A talented person is talented in everything”, Lion Feuchtwanger once said. The person we’ve met for the interview today is the plain evidence of this quote. Demetrio Fortman is a former web developer, businessman, passionate marathoner and extreme sports aficionado. He created a number of successful projects, and today he is a COO of a huge web development company – TemplateMonster.com. Let’s find out the story of his success.


Hi, Demetrio! So nice to meet you in our office today. And thank you for finding time to drop in and tell us about you and your projects. For a start, tell our readers a bit more about yourself and your first steps in IT industry.


Hello everyone. My name is Demetrio, and I’ve been to IT industry for many years. Since high school and then college, I tried various software solutions and developed so many different junior projects.

My first experiment was one with FLASH. It was one of the most popular technologies on the Web, and I created my first project MotoCMS with the use of FLASH for website development. I came up with the idea of website making right in the browser with the use of a WYSIWYG editor that allowed dragging and dropping elements of the website design instead of coding them every time from scratch. Then there were other projects like MotoPress – a WP plugin with the use of a drag-and-drop functionality, Defrozo – a platform for photographers. A few years ago we discarded FLASH, re-created MotoCMS and made it a great website building platform where everyone can make their own website without special knowledge.

Today MotoCMS is a part of the TemplateMonster family and you can get any MotoCMS template from the store. Defrozo also got through transformation and today it’s a flagship MotoCMS template that includes all the best practices this platform offers.


And what are those practices? What characteristics do you considers the best templates should possess?


Ease of use, I guess. Modern world runs very fast. Internet and technologies develop even faster. No business today can exist without a website. And I think – waiting while web design studio creates a website is an unnecessary luxury for many businesses today. Small and local business can take a template and create a functional website in a few days without special knowledge. It will help you attract customers, build your brand on the Internet and make more money.


What base do you recommend for building a website without a third-party help? Is it a CMS or an html template that bring more opportunities and flexibility?


It depends on a customer’s tastes and abilities. CMS like WordPress, Magento, OpenCart etc. are the perfect choices for those who have little to no coding knowledge. They allow effortless customization and setup. CMS has all the functionality a user needs to create a website for business, online store, personal project, etc. You don’t have to spend much time to set up a template, drop your content in, adjust some elements or colors – and you’re done.

As opposed to CMS, HTML templates require more knowledge and skills to set up. They are more used by developers who create websites for their clients. However, in TemplateMonster.com store you can get HTML templates with a Novi Builder – a system for editing templates with the use of drag-and-drop. So even HTML templates can be used by any user. And with the help from our 24/7 support or Service Center creating a website becomes a no-brainer.


Looking back, what do you consider the biggest breakthrough of your team?


Oh, many things can be named here. Two years ago we launched MotoCMS 3 – a fully rebuilt platform that shows MotoCMS in a different light. This new platform has an improved admin panel that allows creating a website in a few hours. It offers fully responsive templates, so our customers need no mobile editors – all changes they apply to a desktop version of the template appear inside a mobile one.

We started making multi-purpose themes for the most popular CMS platform like WordPress, MotoCMS, Magento, etc. All flagship templates that are in TemplateMonster.com marketplace content additional layouts for various business purposes. They include a great number of pre-made pages that any website should have (Homepage, About, Contacts and more).

We also added our Novi Builder into many templates. This feature allows customizing any template without digging in code – just dragging and dropping elements inside special blocks.

At the beginning of 2017 the prices for our template were raised a bit. But there are many reasons to it. We create premium products for any business or personal needs. We started including many additional products into our templates. So the prices today include all these new releases and benefits.

And finally, last year we received wide acclaim from various rating agencies. Thus, TrustPilot customers rated templateMonster.com #3 of all Web design companies. It’s a great achievement that inspires our company to evolve and give our customers more of quality products.


Wow! What a great news! Hope your customers are glad?


We receive many reviews from our customers with high praise of our work. It’s real pleasure. But we always listen to their claims: what our clients liked and especially – what they didn’t. It helps us to improve our products and deliver users what they really need with this or that option.


And we know that you help your customers before and after the purchase, right?


You’re absolutely right. I already mentioned our 24/7 tech support. No other company can boast lifetime free support. Here a customer gets it with any template.

And more: we launched many educational projects where everyone can get more knowledge on website development and design. We offer for free various ebooks about SEO, marketing, and small business to help people take their projects to the higher stage. We also create a TemplateMonster Certification Center – a project where anyone can learn how to build a website and get a certification.


That’s really cool project! Knowledge is everything today. And what do you do in your free time? Do you like learning?


I learn every day. And I believe I should try something new every time. It’s the way to self-development. I run a marathon – it’s my biggest passion after web development 🙂 My personal best is 3:26:20, and I work to improve it. I a few years ago I discovered extreme sports. I tried diving, kiting – it brought me an unforgettable experience. And it inspired me for new project you may see in future.

Amazing! Thank you, Demetrio, for such a nice conversation. Good luck with your projects! Hope to hear about them in nearest future.



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