There is nothing to be surprised that the bloggers and marketers give more priority to social media as it is possible to drive lot of traffic and gain good exposure to their blog/website with an effective approach to social media marketing. Moreover, there are countless social tools and resources available to reach the targeted visitors for any business. Out of all, search engines consider social signals of website as important and hence they can get good organic traffic to their blog/website with the help of social media by getting good SERP.
Are you a business and If you would like to have a solid follower base with meaningful engagement, it is good to grow your online influence through social media. Even though it consume more time to maintain a high level involvement with several social profiles across a range of network, I would say that “Higher the quality content that you put on social media, the more influence your business will have and guide your followers” Do you agree with me? If so, how will you improve your online influence in social media?
To tell some beneficial things related to this matter, I come with a list of tips and I hope the following guidelines would aid you to get good influence through social media. Before involving into the topic, I want to tell some more importance of having social influence for a business.
Why social influence matters to any online business?
Social influence is important for all online business because:
- As I told early, social influence of a blog/website has search ranking benefits.
- Favourable content that shared on social media would enhance the loyalty and has the power to covert your followers into permanent customers.
- People will listen to your business dealings and interact with you constantly.
How to increase influence through social media?
It is good to avoid taking shortcuts to increase your influence on social media and here are the few genuine tips which would help you to gain exposure for your business.
1. Have good social profiles
Having your social profiles with enough details like business description, company logo and good profile picture is the basic thing needed to improve your influence in social media. If possible, use keywords to describe you & your interest and add your business link in all your social profiles. So the people will know who they are interacting with and they will see you as authentic. In simple words, your presence should be optimized in social media to get more influence over there.
2. Know your online presence and understand audience
To improve social influence, you should know what is your current online presence is by checking the stats like how many times your profile pages/posts have been seen, who are liking/retweeting/+1ing your shared content etc. By knowing these details, you could understand your audience well and produce the required things for them. Blindly sharing your business details without understanding the interest of your followers would not let you to improve your influence in social media.
3. Offer valuable content
It is not enough if you promote your presence through email marketing, printing business cards and so on. Do you know why people prefer social media? They expect something different, detailed and interesting information from the brands they are following. So, it is essential to offer valuable content to them and good to avoid sharing your product-focused content (only sharing your business info) to get more followers. Thus, it is possible to increase influence in social media by sharing engaging content to your fans.
4. Be proactive and reactive
I came across many brands that they simply share the content in social media and respond to the follower inquiries only on their fan page. If you really want to escalate your influence through social media, it would be good to involve in discussions activated by like-minded people. Also, do care about your consumers by asking what they like/need and respond in timely manner to their questions. These highly involving activities would certainly improve your social influence.
5. Don’t start and stop (Maintain consistency)
The main mistake done by many brands is that they’ve started to provide the business information and stopped to offer valuable information in social media due to some reasons. If you do so, it would be tough to expand your influence over there. Keeping your audience up to date by maintaining consistency in offering the valid information is more important gain social presence.
6. Follow interested followers and influencers
Most of the people believe that having more no. social followers would help to expand their online visibility. It is totally wrong and if your followers are not interested to hear you, then how they will help you to grow your influence? Think about it and follow the people who are genuinely interested to know your business information. There are certain social tools available which will tell about your inactive followers, try to make use of them.
Identifying and interacting with influential people in your field would help you to build relationship with them. Sharing their business content on your network would improve your credibility among your followers and hence you could grow your influence with it.
7. Tools to improve your influence on social media
There are plenty of tools available to measure your influence of social media. But I would recommend you to use:
Klout – It is a well-known social tool to measure your social influence and you’ll get a score between 1-100 which represents your influence in social media.
My Klout score is – 64. What is yours?
Peerindex – It is also a good tool which calculates your influence by considering you activities in top social networks.
Social media has turned an imperative part of our lives and hitting the marketing techniques. It is an effective and cheap mode of communication between the brands and clients which provides a convenient choice for the business people to tell about their product/service to their customers.
Social influence has the potential to turn visitors into customers and thus it acts as the critical element for success in every online business. In other words, “the stronger your influence in social media, the higher authority you will have”. Besides, with more influence, more people see what you’re offering and thus you‘ll get more potential customers for your product/service.
There are a lot of techniques for increasing your influence in social media and I’ve discussed some significant points. What are your thoughts? Do you know any technique to improve influence in social media? Share your opinions with me and to my readers through your comment.