As a business owner, chances are you understand the important role that SEO plays in your success. Search engine optimization allows your content to rank higher and be more easily discovered by people looking for services, products, and content like yours. Maintaining consistency is one of the best blogging practices—and shouldn’t go left ignored. Consistent blogging helps retain loyal readers, makes it easier to become an authority figure in your field, and helps appeals to Google—who likes fresh content and long-tail keywords.
However, coming up with valuable content on a consistent basis is certainly easier said than done. If you’re a business owner spearheading your own content strategy, you’ll likely find yourself with writer’s block. But fret not: there certain things you can do to help alleviate the dreaded writer’s block and continue pushing blog posts as a beginner.
Here are a few tips:
A neat feature on Amazon is the ability to flip through the first few pages or chapters of books before making a purchase. Typically, these first few pages include the index. These hundreds of open indexes give you the opportunity to score from fresh blog ideas by remixing simple chapter titles into content for your website. For example, let’s say you run a small plant and gardening shop. Go on and conduct a search for gardening content in the Books section.
Once you start discovering different books, you’ll find there are plenty of ways these chapter titles can be used for blog posts. Sifting through the first few pages of a book can yield plenty of opportunity. The same technique can also be used in bookstores, too. When your schedule permits, head over to a bookstore and take the time to sort through the books in your industry and niche, garnering ideas based on the content across various resources. Within just a few hours, you could easily have a list of blog ideas for the entire year.
You’d be surprised to discover that there are plenty of online topic generators that you can take advantage of. These digital tools are there to help you find clarity with some of your ideas. While these tools aren’t always exactly foolproof, they do help to get your ideas flowing, and can steer you in the right direction when you’re stuck.
Here are tools to get you started:
In some cases, the inspiration for new blog posts is sitting right in your backyard. Take a look at the content you have (or check out similar blogs for inspiration) and start to think about different ways you can approach that angle to turn it into a different article. Manipulating the title to address different audiences and areas is one way to do this. For example, as a gardening company, you might have an article called “7 Ways to Incorporate Plants in Your Bathroom.” You can then go on to create a similar article for dressing different areas in the home with plants.
Putting a negative spin on current content is also a good way to come up with new ideas. Articles that detail what readers SHOULDN’T do are fairly popular. In this case, your article might look something like, “7 Things You Should NEVER Do With Bathroom Plants” would be a good start. Offering advice and tips are great, but you’ll double your content with an anti-advice spin.
Yes, this seems like an obvious tip. Yet, there are many reasons why business owners don’t consider outsourcing their writing efforts. For starters, you might be concerned about relinquishing control. Or perhaps you’re worried that the writer or agency won’t capture your brand voice.
Also Read: 7 Highest Paying Freelance Jobs in India
However, many businesses—from startups to large corporations—manage to successfully transition their writing efforts. These third-party sources work for you, and no control is lost. If you’re struggling for ideas, have a candid discussion about what sort of topics you’re looking for, and allow them to come out with blog ideas for the new 1-3 months, pending your approval. And of course, take the time to create a Style Guide. A style guide dictates how content should sound, and makes it easier for the hired individual to capture the voice and essence you’re looking for.