Check out your blog’s traffic stats, if you are doing great with your blogs, you will notice that your about page is one of the most visited pages on your site.
If about page is your most visited page, are you making enough efforts to get more benefits out of your about page?
If not, use this article to start modifying your about page to grab more emails, make more sales or boost your readership.
Why about page is so important?
For instance, you have stumbled upon a new site and found the contents interesting and you wanted to find out who is writing such an awesome content.
What happens if you don’t find an about page on the very blog or when you open their about page what if you see the person is BRAGGING more about himself/herself?
Simply you just hit the back button or X button on the browser and move on to the next site, agree?
If you want to create an about page that converts, here are few golden nuggets for you.
Care about your readers
If you want to make your attention grabbing, then care about your readers. You can’t make your blog successful without focusing and giving value to your readers.
Your caring should be shown from the beginning of your about page.
Tell them why did you start the blog and what are the benefits that your readers are going to get.
Use your real picture with a smile and place it on your about page to instantly create a friendly feeling on your readers.
Don’t brag about yourself much
Most bloggers brag about themselves too often. But let’s consider the hard truth about blogging. No one gives importance if you are bragging.
If you want to build a profitable blog, start blogging – not bragging. Don’t try to show yourself as an authority, instead show your readers how can your authority help them to grow their businesses and lives.
That’s how you can instantly grab their attention to read your blogs or about pages.
Give them reasons to read your blog
If someone lands on your blog, can they quickly understand what your site is about?
About page is one of the effective ways of better understanding about your blog. Use your about page to tell your readers “why should they care” and what type of contents they will find along the way.
If you are writing about Internet marketing, try to convey your readers that you have specific topics to cover on your blog and show them that you are really good at what you are talking.
You can even use podcasts or videos to show your expertise or describe about your blog. This way they will be easily find whether your blog is for them or not.
Distinguish yourself by telling your USP
Ask yourself these two question before creating your about page.
“Why should someone buy from me instead of others?”
“Why should someone read my blog instead of others?”
These two questions will not only help you better understand about your niche and audience, they will also help you stand out from the crowd.
No one will like to read generic contents, they want fresh feel and uniqueness.
If you want to create an about page that converts, differentiate yourself by telling your USP. USP is often refers to Unique Selling Point or Unique Selling Proposition.
Give your readers detailed view of how your blog is different from others. If you once convince them with your about page, you will gain their attention for the lifetime!
Don’t allow comments
Most bloggers, especially the new bloggers allow comments on their about pages. But don’t do that if you want to make your about page shine.
The primary goal of your about page is, telling your readers what to expect on your blog. Don’t confuse them by writing lengthy about page or allowing comments (most commenters these days are just writing comments for the sake of links, if you allow them, it will look unprofessional and spammy).
Over to you:
Did you have any specific tips to create an about page that converts? Have you ever came across great about pages on other blogs? Please share your thoughts below.
Sai Kumar is the Founder of Crunchyhub. He is a Part-time blogger from Hyderabad, India and he writes about Android, Technology, WordPress etc.