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How to Create a Powerful and Influential Blog?

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You must have read somewhere that great blogs earn a lot of money. When planning to make a blog, don’t just focus on money. Many new bloggers fail because they’re in it just for the money. They think it’s a get rich quick scheme. They, however, forget two very important things; Power and Influence.

When you create a blog that is powerful and influential, people will love it. They’ll keep referring to it when they have problems. You’ll be able to influence the market, bring in new thought patterns, and give industry-wide solutions. Your name will always be on people’s lips whenever they talk about your industry. That’s the blog of a lifetime.

What’s more? A powerful and influential blog makes good money, consistently. After all, who doesn’t want to work with an industry leader?

Start with an impeccable plan

Never ignore planning. Most good things started with a dream. The dream was later properly planned for. Finally, the plan was actualized, and the dream became a reality.

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Do not just jump into blogging blindly. Sit down and plan properly. Think about these things:

  • Why do you want to start the blog? Of course, you need to make money. We all do. But if you want power and influence, you should have more to it. You should start something that makes a lasting difference in people’s lives. Critically think of the big difference you want to make.
  • What’s your blog monetization strategy? How will you earn from your blog? Since you’re not setting up a charity, it’s imperative that you have a proper earning.
  • How is the market doing? There are many other blogs doing something similar to yours. What makes them succeed? Do proper market research so that you can properly predict your potential outcomes.
  • What’s your target audience? Every audience requires their own unique marketing strategy. Take some time to understand your audience and their deepest needs.
  • Who are the other reputable and success blogs in the niche? Every niche has an influential blogger that is considered to be an opinion leader or a torch bearer within the industry. You had to identify them and study why they do well – so that you can copy paste what works and add your own.

Use the right tools

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With cut-throat competition online, creating a successful blog is not just domain registration, hosting and installing WordPress. Anyone can do that. For everything to go smoothly, make sure you use the right tools.

To stand out from the crowd, below are some tools that you should consider having on board:

  • An email marketing tool: Email marketing is one of the most powerful ways to convert leads to sales. You, therefore, need an efficient tool that will help you do this. To really monetize and engagement with your followers you’ll need to create a newsletter and promote yourself on a Weekly/Bi-Weekly basis. A great tool for this can be GetResponse’s email marketing platform.
  • A great theme: Your blog should look neat, professional and welcoming. You achieve this by using an outstanding Themeforest is the place to start browsing for WP themes. Apart from this, you can have a list of these posts on my blog to find out great WP themes:
  1. MH Magazine Review – Responsive WordPress Magazine Theme
  2. 20 Bestselling WordPress Themes of This Year by Template Monster
  3. MyThemeShop: The Best Gallery of Fast and Responsive WordPress Themes
  • SEO tools: Organic, search engine traffic is really sweet and can be very profitable. There is so much you can gain by always appearing among the top results on search engine result pages. Use the latest and most effective search engine optimization (SEO) tools. Neil Patel has a free SEO Analysis tool you can use. Though there are many types of SEO tools, free backlink checker tools and keyword research tools are the ones which are most important have in your arsenal.
  • A lead generation tool: This will help you attract leads to join your mailing list. It enables you to place attractive forms on your site. You’re also able to use different kinds of popup forms to increase your sign up rate. OptinMonster is your best bet when it comes to lead generation tools.
  • Security tools: You don’t want your hard work to one day go down the drain. A great business should be well protected. Use all necessary tools to keep your blog secure. A solid solution for this can be the security enriched CDN from Incapsula (which will boost your site speed as well).
  • E-commerce tool: Since you’ll be making lots of sales, use an e-commerce tool that will automate the process. The aforementioned GetResponse has email automation dedicated for E-commerce feature which is embedded in their product.
  • Brand monitoring tool: Since people will take about you on the web, it’s good to monitor these interactions and engage with them. A good tool for that can be Talkwalker which alerts and pings you whenever someone mentions or references your name or blog – engage with them and provide valuable advice so that can appreciate you and visit your blog for more information and conversations.

Depending on the main objective of your site, there are many more tools that you may need. However, these will help you get started on the right footing.

Earn the power and influence

Put the brilliant plan and superb tools in action so that you can earn the power and influence. You earn it by always posting useful, interesting and authoritative content on your blog.

Picture this. What would you expect from a show with lots of bright lights and fireworks? A phenomenal experience, right? Live up to the hype and meet or surpass your readers’ expectations. Be that blogger who understands their audience way more than the average blogger.

Be a leader. Deeply care and understand what your audience needs. Be that rare person who goes out of their way to ensure you answer their deepest questions, give them brilliant and actionable tips, and assures them when they go through difficult times.

Always test and optimize. Question the norm. Remember many other people are posting useless, outdated or irrelevant content. Don’t become one of them. Only post what is useful, especially things that you have the first-hand experience in. Be the force that your readers have been yearning for. Earn that power and influence.

Conclusion

It will feel great to be the blogger that everyone wants to emulate. A powerful and influential blog will not only give you money and fame; you’ll also make a lasting impression in people’s hearts. Remember to start with a plan, use the right tools and earn your title. Taking the right steps will give you such a fulfilling blogging career.

Comments (15)

  • Well researched and finely written article full of useful info.Quite helping. Well-done Atish, its a great job done by you. Hope you pop over with more useful blogs. Thumps up. Many thanks for sharing this.
    Kevin recently posted…Best Wireless Dog Fence – Invisible Dog Fence Reviews 2016My Profile

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  • great guide, love the way you start with planning – most guides these days skip that part but its very important. again, a great reference post.
    Peter recently posted…16 Fun Facts About DSLRs That Might Just Surprise YouMy Profile

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  • Hello Atish,

    Indeed great information you shared here how to create blog and how to monetize it. Also you give some tools name and wp theme which is help in starting blog. Thank you for sharing nice details. I will bookmark this site for future reference so please update more info.
    Nilay Patel recently posted…Hydrofluoric Acid: Important Uses & ApplicationsMy Profile

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  • Hi Atish,

    What a wonderful guide to use before starting a blog as well as having one and forgetting a thing or two. When I started years back I was very careful… But there was one thing I wasn’t doing well and that was monetizing my blog. Oh I did have an opt-in to a person on the side and did give a CTA here and there when I remembered, but it was all wrong.

    Live and learn Ehh? Once I started monetizing things went so much more smoothly.

    I do have to email a link to this blog to some of my clients who are new. Plus it is a good introduction for them to follow you.

    Thanks so much,

    -Donna
    Donna Merrill recently posted…How Can Black Friday 2016 Make You Successful In 2017My Profile

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    • Author

      Hi Donna,

      Glad you liked the post. Creating a blog and a profitable blog are two different things, and we need to be very careful about it since the beginning because until your base is good, its hard to make an influential blog.

      Have a great day ahead. Hope you are already enjoying the snow there.

      Reply
  • Really a great tips on improving personal brand. Many of these tips can be courses in and of themselves, but I have found knowing your “why” and what you stand for really sets the direction and fuels your journey. There are many tactics along the way that can propel, but I would encourage anyone interested in enhancing their personal brand, to first start at the core.
    Sagar Nandwani recently posted…5 Reasons Why Bullion is Ideal for Your Retirement FundMy Profile

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  • Great article Atish! Agree that money shouldn’t be your main reason why you want to blog. You need to have a purpose why do what you do.

    Reply
  • Hi Atish,
    I really enjoyed reading this post and got some interesting tips. Earning power and influence is tedious, but a must do. Thanks for sharing!

    Reply
  • Hey Atish,

    Nice post having the basic questions and their perfect solutions about blogging. I really like the way you describe that why are you going start the blog. Almost every blog included the sentence ‘blogging makes lots of money’ and the newbie’s eyes wide stretched.

    You are absolutely right that it isn’t a get rich scheme. If you have the passion for blog then you should come to the world of blogging. This will not give you quick response you have to be calm. The results will come surely and more than your expectations. Thanks for describing all these points in a simple and understandable manner.

    Keep sharing and have a wonderful day ahead.

    With regards,

    Suraj Kumar

    Reply
    • Author

      Hi Suraj,

      Thanks for coming by, and liking the post.

      Hope you have a pleasant stay on my blog.

      Have a good day.

      Reply
  • hi bro !!

    great and wonderful guide for bloggers and blogging not a money machine, i think thats a great way to describe your knowledge and see who you are!!! thanks for sharing this article.
    Jandail recently posted…(Advance 6 1 Tricks) Airtel Free Internet Trick 350% WorkingMy Profile

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  • Atish,

    Thanks for the detailed information. This is very insightful and applicable. This is going to be useful for someone who has started off blogging recently like me. Thanks for sharing!
    Raghu Rao recently posted…45 Blogging Tools For 2017My Profile

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  • Hi Atish,

    Great post! I have recently started to blog, and your article has really cleaned up some of the confusion i had, and helped me to make a proper plan.

    I follow your idea that you shouldn’t do it on for money, I think passion should always be the main reason.

    I hope to reach out to more readers in the near future.
    Simone Cuomo recently posted…The power of mentoringMy Profile

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  • Hi Atish, I really loved your guide. I had started writing a blog for making money. But, after 3 months, I disable my blog. Because, I didn’t earn a single penny from my blog. Thanks for sharing us this informative blog. your blog is the great source to get inspiration about, how we can earn money.
    Thanks!

    Reply
  • Hi Atish Sir,

    I read your all post.You have explained everything well. I love you posts. And your posts are really awesome

    Reply

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