Traffic, as it concerns a website, refers to the volume of web users who make use of a website. It is measured in visits or sessions as it is sometimes called. There are several types of traffic: direct traffic paid traffic and organic traffic. All these traffic types play vital roles in ensuring the success of e-commerce marketing of any business. Users who visit a website are at the least potential customers. The traffic generated by a website is one of the measuring tools for its effectiveness.
Types of Web Traffic
Paid traffic is generated as a result of paid ads. Direct traffic encompasses users who enter your URL into their browser. While the visitations to a website as a result of a search engine’s organic results are called organic traffic. It is not paid for. To generate high organic traffic, your website must be ranked high in the search results using search engine optimization. In this article, we’ll focus on how to boost organic traffic using social media.
Social media is now one of the best tools you can employ to boost the traffic coming to your website on a daily basis and hopefully increase your sales. The reason for this is not far-fetched; the number of people making use of social media is massive and the number of hours an average person spends on social media per day is incredible. A lot of businesses are recording very impressive business results through the use of social media. The statistics are mind-blowing. According to statistics, about 40% of all referral traffic comes through social media. Many other people have not been able to achieve a good level of success in this trade. Therefore, it becomes imperative to take time out to understand how social media can drive your web traffic.
The very first thing people see when they land on your social media page is your profile. Your profile gives readers a quick view of who you are and what you do. This makes it the perfect place to start. Ensure you put a link to your website in your profile. As simple and obvious as this seems, it is ignored by a number of businesses. Putting your website link in your social media profile will boost your SEO and help drive traffic to your website.
‘Hashtagging’ is the addition of metadata to the content you share or post on social media. It makes your content easier to find and understand by people. Social media and hashtags are two allies that can’t be separated. Effective use of hashtags will make more people see, like, share/retweet whatever you post on your social media. However, getting as many likes as you want is not as easy as just posting and adding hashtags for exposure. The good thing is that there are many websites who will help you buy likes. According to the team at buylikes.net, you need to know a couple of companies or providers that will help you get likes to each of your hashtags to give the hashtags the maximum exposure that will bring you the desired results. There are guidelines that will help you get the best result when using hashtags. Each social media platform is a bit different in the way hashtags are used, but the fundamentals are simply the same. You can create your own hashtags by adding # to a word e.g. #justdoit as used by Nike. You can also use trending hashtags in your content. Always try to follow the trend of popular hashtags and put them ìn your content. Do not put hashtags that do not relate to your content alongside your content.
The daily tremendous increase in the number of social media users has its pros and cons. While it gives you the opportunity to reach more users, it equally makes it more difficult for you to ensure continuous engagement with your followers. The social media timeline can show only a limited number of posts per time. The higher the number of social media users, the more content that takes space on the timeline of your followers making it harder for your content to get in their face always.
This is where social media advertising comes in. If you want to be certain your content appears on the timeline of your followers, then use social media advertising. Though it comes with a cost, it is worth it eventually.
Users who use your website could find the content they would love to share with their friends and followers, make it easy to do. Besides adding social media buttons, always check to confirm the content is shared correctly.
Always try to add quality images that are related to your content. Add them when posting the content. Images and videos are sometimes the reason users read your content. It stands you out. Of a truth there is a lot of content in the faces, so leverage on the appeal of images and videos. Other things include:
- Post regularly
- Add links to your posts on social media
- You can create a blog where you roll out content
- Follow and connect with the influencers in your industry.
If you have been using social media effectively to drive traffic to your website, we encourage you to critically consider it. Social media sites such as Twitter, Facebook, Instagram, and the likes if effectively used, will bring quality traffic to your website and business.