Blogging is like a garden. The garden plot is the blog, the seeds are the articles. As the blog is promoted and given exposure, it’s like garden seeds that are watered and sprout and grow. Then comes the harvest. You may eat them all or you may share and sell to others. Blog articles ought to be shared to others, too.
The strength and usefulness of a blog depend on its online readership. Just like a garden vegetable needs buyers around to be more productive and expand. And particularly, it needs regular buyers. Blogs also ought to have a loyal following or a community of readers that regularly hangs out and takes part in discussions. A Readership that feels at home with your blog.
Thus, you should know how to build communities on your blog. Grow your blog readership. And here are important pointers.
Establish Yourself Online as an Expert
On the Internet, nobody pays much attention to a blog writer unless the writer is recognized as an expert. Online, this is achieved first through quality content. Keep on researching and writing on a topic, stay focused on it, and gain expertise. Other writers worry about SEO and stats and do everything to stay on top. However, the trick really is to grow your blog readership through quality blog content and that takes care of SEO and stats.
SEO ranking boils down to nothing if a blog has nothing quality to offer. So what if the blog is frequented by visitors and ticks off the stats like crazy? What counts are comments and discussions triggered by content, and only quality content can do that. In fact, experts say Google now weighs site strength by the quality of comments posted there in reaction to its blog articles. So, focus on quality write-ups and don’t be in a hurry to get to the top in a twinkling of an eye. Soon, people would see your expertise in your niche and pay more attention.
Discuss with Your Community
At first the blog has 2 or 3 followers. It takes time to build a readership and community. Talk with them and participate in the posted discussions. Respond to comments and answer questions. That starts the process of how to build communities on your blog.
Then regularly post new articles and keep a schedule for it. Say, post every Wednesday or every Tuesday and Thursday. Followers later see this routine and watch out for new posts accordingly. Consistency is the key. Don’t fail your readers. They will be watching out for new info and opinion at such set times.
It also helps to see what day and time of day readers are active on the blog. That’s the time to mingle with them and post articles. For instance, if the blog is on being a mother, the proper time perhaps is after supper when most moms are free from chores to roam around the Net and visit your site. Or, if it’s on fitness, estimate the time when most exercise buffs are doing their workouts in the morning and in the afternoon. Be online when they are most likely just relaxing and checking out what’s new online.
When you regularly come in contact with your readers, it becomes a habit for them. Chances are, they’d talk about it to friends and recommend the site. The blog membership grows. Soon, that helps you build communities on your blog in the process and helps grow your blog readership.
Communities Beget Communities
A long list of comments on a blog is eye catching online. People see and ask, “What’s going on here?” Or, “What’s all the excitement about?” They get curious and enticed to join in the discussion. And these are people from other localities or countries. Imagine if they in turn talk about your site to friends and recommend it to them. Then whole new groups of followers or communities would be formed.
These communities lend more attraction to the blog so that more new communities get attracted and formed. Soon, there may be a need to hire a secretary just for monitoring daily comments and posts.
Charlie is a free lancer writer and content builder of many Technology and Web Development sites and he is sharing his experience regarding the SEO Tips.