Classified Advertising is a form of advertising that is most usually seen in newspapers, magazines, periodicals, journals and now-a-days online too. Classifieds section on each and every one of the above stated media vehicles is filled with all sorts of crisp and precise information that are targeted at potential buyers of a particular product or service. The world-wide-web has numerous classifieds driven sites whose aim is to become an efficient platform where buyers could target sellers and sellers could communicate with buyers productively.
Posting Classified Ads on most of the prominent websites is free or involves a meager charge which can be taken care of with ease. Proving to be one of the most effective ways to penetrate the market for new businesses, Classified Ads if posted and tracked in the right manner could end up presenting business owners with lot many warm leads. There is no rule-book which states the right way to post Classified Ads but a few measures if taken at the right time could help generate good Marketing leads and propel the business towards profitability.
Initial thought process – Access the advertising scenario on all leading classifieds websites is vital. Figure out how they work, the hidden charges involved if any and the time and effort needed to post a Classified Ad. Then, the message that needs to be communicated to target customers should be decided.
Reviewing Competition – In order to create an attractive and productive Classified Ad, one must be informed about how the competition is using Classifieds to their benefit. Once this is done, it wouldn’t be a problem to come up with something unique and different.
Content Decision – Once this is done, the decision boils down to what information should be put up on the advert. Classifieds are supposed to be precise, crisp and at the same time give out all necessary information along with the product’s or the service’s Unique Selling Point. (USP)
Template Generation – Once the content or information that needs to go on the Classified Ad is figured out, 5 or 6 templates with different designs, language and tone should be made which could go on multiple websites at once. The templates should be easy to duplicate, so that creating many doesn’t take a lot of time. The classified should clearly mention a contact number or e-mail, so that the leads generated can be followed up with ease.
Making a Routine – A routine should be formed on a daily basis. The templates should be posted on certain number of classifieds sites every-day. At the same time, the advert should not be posted on sites on which progress cannot be tracked. The progress should be measured every time a template goes on a website. The leads should be followed up efficiently and a list of converted leads should be maintained.
Tracking Patterns – Once the routine is set, information would start flowing in. Making use of all this information is vital. Response from sites, number of calls attended, number of leads spoken to, negotiation status and the conversion ratio should be constantly monitored and improved upon day-by-day. Make sure that the posts are not flagged, Ghosted or hampered by an improper routine. Schedule posts at the time of high traffic hours on all sites each day and make sure that all posts are submitted from different IP addresses.
Corrections and Enhancements – Review the feedback and track progress closely. Make corrections to the Classified Ads if required. A few enhancements to accommodate more vital information can be made if necessary.
Moreover, Classified Ad campaigns need determination and continuity. Classifieds online are almost the equivalent of banner ads, hence determining content, colour and display after tactical reasoning is very important. Ads on various classified ads manage to increase the traffic of your website, enhancing visibility among the target audience. Realistic information should be shared on the classified Ads online due to the sole reason that customers at present prefer to be well-informed. With search engines like Google, Bing and Ask; searching for information about a certain product or for the matter of fact, a business is just a few clicks away. Commitment is essential, as Classified Ads should be posted on a regular basis over a period of time, so that the businesses benefit from all the campaigns on leading classified sites.
Priyanka Arora is a Internet marketing stagiest and an part time blogger, currently working with Wohho.com – a free classified website in India where you can search and post free classified ads for promoting your business online.